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The Four Enablers of Employee Engagement

January 28, 2015

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Speakers

David MacleodCo-Chair

Engage For Success

Steve BurtonVP Marketing

Glassdoor

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Agenda

The Bigger Picture

Four Key Enablers

Why Employee Engagement Matters

Utilize Glassdoor to Engage Employees

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An Example of Active Disengagement

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The Bigger Picture

The context for why Employee Engagement is critical:The 20th Century model was “Business as Usual.”MAKE EFFICIENT – aligned but not engaged, central direction, command and control.

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The Case for Engagement

7

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Transactional or Transformational?

Transactional Engagement A set of activities or targets

Usually focussed around a survey

Transformational Engagement Employees integral to developing and delivering the business strategy

Requires deep belief in the power of people to contribute

- new and creative products/services

- outstanding customer/client service and efficiency

A belief that our people are the solution, not the problem

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Key Enabler 1: Strategic Narrative

Strong, visible, empowering leadership provides a strong strategic narrative about the organisation, where it’s come

from and where it’s going.

This gives a line of sight between the job and the organisation’s vision.The story is communicated clearly, consistently and constantly.

The past You are here The future

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Key Enabler 2: Engaging Managers

They:

focus their people, offer scope and

enable the job to get done

treat their people as individuals

coach and stretch their people

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Key Enabler 3: Employee Voice

There is employee voice throughout the organisation, for reinforcing and challenging views; between functions & externally; employees are really seen as your key asset – not the problem.

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Key Enabler 4: Integrity

There is organisational integrity – the values on the wall

are reflected in day to day behaviours.

These expected behaviours are explicit and bought into by staff.

Keep it real – staff see through corporate spin quicker than

customers or the public.

Integrity enables trust: no engagement without trust

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The Four Enablers of Employee Engagement

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Task Force Launch

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L TO R: Mark Elborne, CEO, North Europe GE; Ronan Dunne, CEO O2; Tanith Dodge, HR Director, Marks & Spencer; Sir Win Bischoff, Chairman Lloyds Banking Group; Nick Creswell, VP, Technology Thomson Reuters; Andy Harrison, CEO Whitbread; Frances O'Grady TUC;Martin Donnelly, BIS Permanent Secretary; Neil Bentley Deputy Director General CBI; Ian Powell Chairman and Senior Partner PwC; Rob

Devey CEO UK & Europe Prudential; Ian King CEO BAE Systems; Richard Baker Chairman Virgin Active; Barbara Frost CEO Water Aid; Peter Cheese CEO CIPD; Bernadette Malone CEO Perth and Kinross council; Marc Bolland CEO Marks & Spencer; Justin King CEO

Sainsbury's; Eric Collins Managing Director Nampak; Steve Mogford CEO United Utilities; David Evans Chairman and CEO Grass Roots Group; Nita Clarke and David MacLeod, Co-Chairs of the Task Force

Senior Leaders’ Breakfast Seminar

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Happier, more content employees do better work and

increase productivity at your organization.

Why Employee Engagement Matters

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Opower ResponseDec 8, 2014 – Employer Brand Manager

Thanks for the review and diving into our company culture. It’s nice to hear you

are feeling this way – and you are right about the conference rooms! Good

thing we’re heading to a much larger office space in May. Less

69%

Why Employee Engagement Matters

of Glassdoor members agree their

perception of a company improves after

seeing an employer respond to a review

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say that it’s important to

work for a company that

embraces transparency96%of job seekers

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Ask for Feedback

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Glassdoor Reviews

Knowing What Employees Are Saying About Your

Company Is an Important Part of the Recruiting Process

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Glassdoor Job Seeker Stats on Reviews

say that employee

ratings and reviews

are influential when

deciding where

to work

are more likely to

visit a company’s

career site after they

view its profile and

read employee

reviews

read online reviews

before forming

an opinion about

a company

over

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Solicit Feedback

68%of consumers

trust reviews more when they

see both good and bad reviews

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Checklist for Encouraging Employee Feedback

Get recruiters to include a “Check us out on Glassdoor!”

badge with their email signatures

Ask new hires to submit reviews after their onboarding

Send company-wide emails encouraging employees

to offer feedback

Place signs and stickers around the office,

encouraging employees to “let their voice

be heard”

Communicate during team meetings that

you would like to hear from employees

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Listen to Employees

of Best Place to Work winning

companies use Glassdoor reviews

to keep a real-time pulse on their

company’s culture

86%

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Action Plan

Identify Key Trends

Based on Employee Feedback

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Glassdoor Word Cloud - Reviews

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Why do Candidates decline your offers?

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Respond to Feedback

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View Ratings by Location

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View Ratings by Department…

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Questions?