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Page 1: ENGAGE CONNECT IGNITE · 2019-06-24 · Big Picture Thinking Brainstorming sessions Generate fresh ideas and marketing tactics Research and eporting Primary and secondary research

E N G A G E

C O N N E C T

I G N I T E

Page 2: ENGAGE CONNECT IGNITE · 2019-06-24 · Big Picture Thinking Brainstorming sessions Generate fresh ideas and marketing tactics Research and eporting Primary and secondary research

CLARE KELLY, CPSMA/E/C MARKETER

WORK STYLE• Value-driven • Opportunity-focused• Insightful• Collaborative• Accountable• Creative

SOFTWARE EXPERTISE• Adobe CC - InDesign, Illustrator, Photoshop• Microsoft Office 365 - Word, Excel, PowerPoint• Deltek Vision (no on-site license)• Tableau - beginning user• Google Analytics

• CPSM - committed to A/E/C marketing best practices• Supported a 12.5 year, multi-faceted expansion for Anderson Hallas Architects • 15 years experience in graphic design for B2B clients • Pursuing a MS in marketing at Regis University - anticipated completion, 1/2020 • Undergraduate degree in graphic designandfineartphotography• Lifelong passion for design and construction

Photo by Martin Sanchez on Unsplash

SERVICES PROFESSIONAL HIGHLIGHTS

Photo by Clare Kelly

Big Picture Thinking• Brainstorming sessions • Generate fresh ideas

and marketing tacticsResearch and Reporting

• Primary and secondary research on industry trends, economic forecasts, regulations, markets, prospects, clients and competitors

Planning• Strategic marketing and

initiative planning

Writing• Articles and blogs • Award entries • Editing for single voice • Presentation abstracts • Social media posts and website content • White papers

Graphic Design• Info graphics• On-brand design for print and digital

Proposals• Management and execution • Strategic outline and content

development Metrics and Analytics

• Assess current, set new metrics, craft reporting

Page 3: ENGAGE CONNECT IGNITE · 2019-06-24 · Big Picture Thinking Brainstorming sessions Generate fresh ideas and marketing tactics Research and eporting Primary and secondary research

I am pursuing a Master of Science in Marketing at Regis University to deepen my understanding of and ability to practice revenue-driven marketing strategies.

CLARE KELLY, CPSM

COMPLETED GRADUATE SCHOOL COURSEWORK• Logic and Critical Thinking

• Leading in a New Era

• Business Intelligence and Analytics

• Market Opportunity Assessment

• Market Strategy

• Marketing Mix

Excerpt from Marketing Trends paper, by Clare KellyThe client relationship is the foundation of B2B marketing. All marketing efforts are strategically driven to nurture existing client relationships and support business development in its role of new client acquisition. This approach is validated by Ndubisi and Nataraajan, “The key to increasing customer satisfaction and loyalty, organizational performance, and competitive advantage is through the development and maintenance of long-term relationships with customers” (2016, p 227). In the B2B environment, the experience that the customer has doing business with the firm is an important part of the firm’s brand and is a component of relationship marketing. In a highly-competitive market where there are many talented experts, often the differentiator is the quality of the experience that the client has when working with one firm over another. Take away this qualitative advantage and competition becomes about price, which puts the business’s service offering at risk of being seen as a commodity. Relationships are required for differentiation.

Market Strategy course book, 536 pgs“This book’s focus in on processes and tools for building marketing strategies that deliver superior levels of customer satisfaction, value and profitability. The emphasis is on marketing performance and the role that marketing strategies play in building the profits of a business” (Best, 2016).

G R A D U A T E S T U D I E S

Photo by Clare Kelly

Page 4: ENGAGE CONNECT IGNITE · 2019-06-24 · Big Picture Thinking Brainstorming sessions Generate fresh ideas and marketing tactics Research and eporting Primary and secondary research

PRINCIPALS = 2

MONTHLY CONTRACTS SIGNED GOAL

PROJECT LOCATIONS

MINIMUM CONSTRUCTION COST

$

NET REVENUE$$250K

STAFF SIZE = 10

PROPOSALS AS PRIME625+SHORTLISTED TO INTERVIEW63%ESTIMATED NET VALUEOF CONTRACTS SIGNED$18M

PRINCIPALS = 4

MONTHLY CONTRACTS SIGNED GOAL

PROJECT LOCATIONS

MINIMUM CONSTRUCTION COST

NET REVENUE$$FEDERAL CONTRACTS AS PRIME8FEDERAL CONTRACTS AS A SUBCONTRACTOR6FEDERAL CONTRACTS AS

A SUBCONTRACTOR2

$1.5M

STAFF SIZE = 16

2006 2018

ANDERSON HALLAS ARCHITECTS

MARKETING COORDINATOR, 11.2005 - 3.2018• 1st dedicated in-house marketing professional

My role: supported a multi-faceted, 12-year expansion of this firm; increased project size, geographic reach, client profile, staff size, gross and net revenue - growth that facilitated an ownership succession and enhanced the firm’s legacy

W O R K F O R A N D E R S O N H A L L A S A R C H I T E C T S

Photo by Clare Kelly

Page 5: ENGAGE CONNECT IGNITE · 2019-06-24 · Big Picture Thinking Brainstorming sessions Generate fresh ideas and marketing tactics Research and eporting Primary and secondary research

ANDERSON HALLAS ARCHITECTS

SELECT AWARD-WINNING ENTRIES• 2018 Paladio Awards, Many Glacier Hotel Rehabilitation

• 2017 MEA Award, Special Event - Crafting a Legacy

• 2016 AIA Colorado Design Award, Colorado State Capitol House and Senate Chambers Rehabilitation

• 2015 AIA Denver Architect’s Choice Award, Moose Lodge

• 2015 Deltek Project Excellence Awards, Finalist

• 2013 AIA Denver Firm of the Year

• 2011 AIA Colorado Firm of the Year

• 2011 History Colorado, State Honor Award, Nan and Dave Anderson

• 2007 History Colorado, State Honor Award, Cheesman Park Rustic Shelter

My role: Managed a calendar of industry awards, searched for new award opportunities, prepared entires; collected and edited graphic content, drafted text to position the entry well, handled edits, submitted entries

2017 SMPS Colorado MEA Award, Special Event - Crafting a Legacy

2016 AIA Colorado Design Award, Colorado State Capitol House and Senate Chambers RehabilitationExceptional results were achieved through collaboration among the contractor, architect and client during the design phase and working with subcontractors who have an excellent understanding of the craft of preservation. At least 12 Colorado design professionals, 55 craftspeople, 68 construction workers and 3 managers were engaged to execute this meticulous rehabilitation.

Excerpts from entries

The award goes to...

#SMPSCOMEAs

ANDERSON HALLAS ARCHITECTS “Crafting A Legacy”

The stewardship of this national treasure lies in all of our hands —the National Park Service, Concessioner, and Visitors.

Crafting A Legacy Many Glacier Hotel Grand Reopening Day

September 12, 2017, 3-9 pm | Many Glacier Hotel, Glacier Park, MT

SCHEDULE OF EVENTS

2:00 PM Formal Program to Include Remarks, Donor Recognition, and a Short Presentation 3:00 - 5:00 PM VIP Reception, Behind the Scenes Tours, and Media Interviews

5:00 - 8:00 PM Dinner on Your Own

8:00 PM Interpretive Ranger Program

8KPAX | September 13, 2017 page 1

GLACIER NATIONAL PARK - The Many Glacier Hotel, one of the most historic structures in Glacier National Park was nearly closed down in 2004 before a group of architects and park enthusiasts began a renovation plan that ended up lasting 13 years.

The hotel was built by the Great Northern Railroad Company which was seen as a gateway to Asia for all the business they did overseas there. The Anderson Hallas Architecture company has worked to renovate the hotel while still holding onto the history of the 1920’s building.

One of those major projects was restoring the lighting in the lobby and the main dining room.

The new light fixtures are modeled from the original Asian style paper lanterns that were in the original lobby -- and architect Nan Anderson says they are her favorite part.

“When the lights go out in nature they come on here in the space and it has a sparkle and a magic that not many spaces have, certainly not many spaces that are built today have.”

The biggest and possibly the most time-consuming project was the recreation of the helical stair case that was taken out in the 1950’s in order to make room for a gift shop.

Anderson says they had some help from the past allowing them to recreate the staircase almost identical to what it was before.

“It presented some interesting challenges because the original was not build to Code, we have to design to Code today, but the benefit was that we had the original drawings, so we worked with those originals drawings to create essentially almost exactly what was here historically,” Anderson said.

Anderson added they are not fully done with the renovations but said the most important thing is that the building is secured and will continue to be a historic icon in Glacier National Park for many years to come.

Seven rooms at the Many Glacier Hotel were fully renovated back to resemble how they originally stood in the 1920’s.

Many Glacier Hotel unveils 13 years of renovations

https://www.youtube.com/watch?time_continue=29&v=__-MuO5M-co Superintendent of Glacier National Park Jeff Mow gives opening remarks at a media day which celebrated the years of renovations completed at the Many Glacier Hotel on Tuesday. (Brenda Ahearn photos/Daily Inter Lake)

In the late 1990s, the fate of the Many Glacier Hotel hung in the balance.

The 211-room guesthouse situated on a rocky ledge on Swiftcurrent Lake in Glacier National Park was structurally unsound and afflicted with a host of health and safety problems. Integral components such as the foundation, walls and floors of the building were failing and a few unwanted guests like asbestos and bats called the historic landmark home.

But over the past 17 years, the hotel has undergone $41.85 million in renovations to bring the Swiss-style icon up to modern code. On Tuesday afternoon, the

parties behind the historic facelift gathered around the double-helix staircase in the main lobby to celebrate the culmination of years of hard work.

“These are the family jewels of this nation and they really do deserve protection — and protection sometimes needs to come in the form of dollars,” said Barbara Pahl, of the National Trust for Historic Preservation.

The restoration of the hotel was made possible with funding from Congress, the National Park Service, and public and private philanthropy, including $358,251 from the Glacier Park Conservancy.

Daily Inter Lake | September 13, 2017 page 1

The original helical staircase was torn out of the Many Glacier Hotel in 1957 to make room for a gift shop. The completion of the new helical staircase marks the end of the major rehabilitation efforts in the lodge. (Photo: Tribune Photo/Sarah Dettmer)

See America first, but put Many Glacier Hotel at the top of the list.

After 16 years of rehabilitation, the 102-year-old lodge has been restored to its original grandeur as the “Gem of the West” in Glacier National Park.

The multi-partner, multi-million dollar effort reached its completion this summer with the unveiling of the helical staircase, the final major rehabilitation project.

The original helical stairs were removed from the hotel in 1957 when the hotel’s concessioner decided it would be better business to put a gift shop in its place.

“There were some hideous things done to this place in the ‘50s,” Nan Anderson, principal with Anderson Halls Architects, said.

Anderson’s firm spearheaded the design and restoration of Many Glacier Hotel. It took years to undo the damage of time, weather and seemingly clever business decisions of the past. With the help of the Glacier National Park Conservancy, Pendleton and several other donors, the stairs are back in their rightful home.

The winding stairs reach from lake level into the lobby beneath dangling glass lanterns that replicate the 1915 vision of keeping world-class vacations in the United States.

“It really all began with the passion of one man, Louis Hill,” Diane Sine, GNP ranger, said. “Louis Hill took a real personal interest in the building of these hotels and, in particular, the Many Glacier Hotel.”

Louis was the son of Great Northern Railway founder James J. Hill, also known as the “Empire Builder.”

But before his son became the president of the railway, James literally laid the tracks for his work in Glacier National Park.

James built the nation’s fifth transcontinental railroad across the northern part of the country, stretching from Minnesota to Seattle without governmental subsidies. Then, he threw his efforts into convincing Congress to establish Glacier as a national park. In 1910, the park was born.

Great Falls Tribune| September 14, 2017 page 1

MANY GLACIER — Nan Anderson will tell you the 1950s weren’t kind to the interior of one of Glacier National Parks’ historic gems.

“In the ‘50s, some pretty hideous things happened to this hotel,” Anderson said, as she stood in the newly renovated interior of the Many Glacier Hotel during last week’s grand reopening celebration.

By the 1950s, no one could have said for certain that the 211-room five-story architectural masterpiece built along the shoreline of the stunningly beautiful Swiftcurrent Lake had much of a chance of standing the test of time.

By then, its builder and greatest promoter, Louis Hill, president of the Great Northern Railway, was long gone.

With its short 100-day tourist season, it was hard for anyone to make a buck there. Even in its heyday when the railroad made a point of luring tourists from all over the world, its operations had to be subsidized by the industrial giant.

After a fire in 1936 threatened Many Glacier, hotel employees sent a telegram to Great Northern headquarters with the exciting news that they had saved the hotel from the flames. The reply was a single word. “Why?”

So when it came to any remodeling, finding ways to make an extra dollar or two was always a driving force.

It was probably an easy choice for the concessionaires back in 1957 to tear out the double-helical staircase that wrapped around a handmade waterfall in the hotel’s

Missoulian| September 17, 2017 page 1

History saved: Renovations completed on historic Many Glacier HotelPERRY BACKUS [email protected] Sep 17, 2017

Current Glacier National Park superintendent Jeff Mow, Left, and former superintendent Kym Hall cut the ribbon on the new double helical staircase that stands in the same place that the original did when the Many Glacier Hotel was built in 1915. The ribbon cutting signified the completion of the restoration of the hotel that has been ongoing for the past 20 years.

Photo — TOMMY MARTINO, Missoulian

MANY GLACIER — In the spring of 2000, Interior Secretary Bruce Babbitt was speaking before a House appropriations subcommittee about the National Park Service’s maintenance backlog when he made an off-script comment about Glacier National Park’s rundown Many Glacier Hotel. Babbit said the 84-year-old hotel on Swiftcurrent Lake had deteriorated so much that the only solution involved “a can of gasoline and a match.”

A week later, before a U.S. Senate appropriations committee, he reiterated, “This is a building that really ought to be torn down.”

Montana’s Washington D.C. delegation and legions of Glacier Park fans were enraged at the thought of tearing down the hotel once called “The Jewel of the Rockies,” but there was no denying the building’s sad shape. The pillars that held the building up were rotting from the inside, bats infested the walls, and the entire structure was slowly starting to fall into the lake.

Seventeen years later, if Babbitt were to walk into the lobby of the Many Glacier Hotel, he would hardly recognize it. This year, the National Park Service completed a 17-year, $40 million renovation of the Many Glacier Hotel. But it did not come easy.

Flathead Beacon | September 18, 2017 page 1

CRAFTING A LEGACY - MANY GLACIER HOTEL MEDIA PLACEMENT

• Press Kit sent Dec/2017

• Nan Anderson, FAIA interviewed by Preservation Magazine Editor, Nicholas Som, Jan/2018

• Article scheduled for Spring /2018 issue

CRAFTING A LEGACY - MANY GLACIER HOTEL MEDIA PLACEMENT

• Press Kit sent Dec/2017

• Editor to send draft for review

• Article scheduled for Aug/2018 issue

Many Glacier HotelGlacier National Park, Montana

Crafting A LegacyThe story of the people, partnerships, talent and passion

that saved one of the grand historic lodges.

“Empire Builder” James J. Hill (1838 – 1916) built the nation’s fifth

transcontinental railroad across the top of the country without

governmental subsidies. When he threw the weight of the Great Northern

Railway behind the failed efforts to create Glacier National Park,

Congress listened and the park was born.

PRESS KIT

PRESENTATION LOOP WITH SOUND

EVENT SCHEDULE

PUBLICATIONS THAT HAVE ARTICLES SCHEDULED FOR 2018

MEDIA COVERAGE AFTER THE EVENT

GIVE-AWAYS

ANDERSON HALLAS ARCHITECTS

MEDIA PRESENCE • Traditional Building Magazine, February 19,2018 https://www.traditionalbuilding.com/projects/restoration-colora-do-house-senate

• Traditional Building Magazine, June 5, 2018 https://www.traditionalbuilding.com/palladio-awards/anderson-hal las-many-glacier

• National Trust for Historic Preservation, Saving Places Stories, May 17,2017https://savingplaces.org/stories/hidden-50-years-colo rado-capitol-beauty-revealed-again#.W8eqAy-ZPy8

• 2006-2018 Numerous project write-ups published in the Daily Journal

• 2006-2018 Numerous staff announcements published in the Daily Journal

• 2012-2018 Three project write-ups featured in Colorado Construction Magazine Round Up section

My role: Maintained a list of media contacts, drafted and distributed numerous press releases, project write-ups and staff announcements to local media

Includes article on Colorado State Capitol House and Senate Chambers

Includes article on the Many Glacier Hotel

The National Trust for Historic Preservation online magazine

Page 6: ENGAGE CONNECT IGNITE · 2019-06-24 · Big Picture Thinking Brainstorming sessions Generate fresh ideas and marketing tactics Research and eporting Primary and secondary research

ANDERSON HALLAS ARCHITECTS

SELECT RESEARCH• Compared number and value of National Park Service (NPS) task orders with the firm’s direct competitor in the Rocky Mountain Region

My role: Discovered the research tool govtribe.com, found and extracted detailed Excel spreadsheet data on IDIQ contracts, managed the development of this info graphic

GRAND CANYON

CARLSBAD CAVERNS

ROMO

GLACIER NATIONAL

YELLOWSTONE

CURECANTI

BIG BEND

SUNSET CRATER

PECOS NH PARK

BRYCE CANYON NATURAL

BRIDGES

5

35

A&E ARCHITECTS = $3,173,221

ANDERSON HALLAS = $5,418,874

NPS PROJECT LOCATION MAP KEY:

INTERMOUNTAIN REGION

JEFFERSON NATIONAL

SCOTTS BLUFF

JOSHUA TREE

APOSTLE ISLANDS

MT. RUSHMORE

SCOTTY’S CASTLE

SANDY HOOKJEWEL CAVE

1

1 TIMPANOGOS

11

1

1

1

1 1

1

8

3

3

3

3

JOHNSTOWN FLOOD

1

34

2

3

12

5

ANDERSON HALLAS ARCHITECTS

PROPOSALS• Select pages from a qualifications package

A/E Services for Multi-Jurisdictional Emergency Services Administration Building page 1

ANDERSON HALLAS ARCHITECTS, PC

Firm CultureFor more than 26 years, we have built our practice providing full architectural services to public agency clients like Lake County, South Adams County, the Town of Breckenridge, City of Denver, and the State of Colorado. These agencies have entrusted us to solve issues for them both in the immediate scope of work and long-term. With each new project, Anderson Hallas commits itself to not only designing functional, attractive spaces, but to engaging the team in a forward-thinking mind set to ensure that exceptional spaces and building systems are well-integrated and will function efficiently for many years. We have repeatedly demonstrated an ability to navigate tight budgets and schedules, and a commitment to implementing sustainable improvements.We are problem-solvers with diverse experience throughout the West and a deep knowledge of the built environment in a variety of climatic regions. Experience ranges from contemporary new construction on the front range, to the adaptive reuse of an historic brick schoolhouse in Summit County, to the rehabilitation of a massive log and stone historic hotel in the remote Montana wilderness. This experience has molded us into creative designers and technical leaders who are flexible and quick to think on our feet.

Contextual DesignOur public agency clients and the communities they represent all have specific and varying needs, and exist in unique environments. Anderson Hallas’s design portfolio reflects an ability to respond to and design for diverse contexts. Common to all is the focus on creating a design within the client’s budget which functions for the user, is responsible to the environment and is embraced by the community that it was built to serve.

South Adams County Fire Department

South Adams County Water and Sanitation District

General Firm Profile

VITAL STATS

Staff Size 17 No. of Licensed Architects 10 No. of LEED Accredited Staff 8 Years in Business 26+Staff Average Years with Firm 9Licensed Architects Average Years with Firm 13 Number of Clients Billed in 2016 45 Number of Projects Managed in 2016 135

A/E Services for Multi-Jurisdictional Emergency Services Administration Building page 9

DEMONSTRATION OF AVAILABILITY FOR SUMMIT COUNTY AND LAKE DILLON FIRE-RESCUE PROJECT

PROJECTED AVAILABILITY BY PHASE

KEY PERSONNEL AVAILABILITY AS OF 7.1.2017

PD SD DD CD BID CA

Wells Squier, AIA, LEED AP, Principal25% of time unscheduled

Active Projects:Norwood LibraryStage: Design DevelopmentBoulder Valley Schools - EisenhowerStage: Design DevelopmentClear Creek County Courts RemodelStage: Construction Documents Huerfano County Courthouse Stage: Design Development

Ben Heppe, AIA, LEED AP, Project Manager40% of time unscheduled

Active Projects:NPS Many Glacier HotelStage: Construction AdministrationRedstone Castle RehabilitationStage: Design Development

Angela Schwab AIA, Project Architect35% of time unscheduled

Active Projects:Norwood LibraryStage: Design DevelopmentHuerfano County Courthouse Stage: Design Development City of Steamboat Springs Space NeedsStage: Project Start Up

Brandon Gossard, Job Captain40% of time unscheduled

Active Projects:Norwood LibraryStage: Design DevelopmentClear Creek County Courts RemodelStage: Construction Documents NPS Officer’s Row #7 RehabilitationStage: Design Development FreightStage: Schematic Design

100%

50%

0%

100%

50%

0%

100%

50%

0%

100%

50%

0%

A/E Services for Multi-Jurisdictional Emergency Services Administration Building page 10

NEW ADMINISTRATIVE SERVICES BUILDING South Adams County Fire Department Commerce City, COEstimated Cost: $4.3MSize of New Structure: 13,000 sfKey Project Dates: Design Start: May 2015, CD Completion: March 2016, Construction Start: July 2016, Construction Completion: April 2017 Client Contact: Chief Kevin Vincel, South Adams County Fire Department, 303.288.0835, [email protected]

Client ObjectivesProvide full architectural services from space planning through construction administration, for the new South Adams County Fire Department (SACFD) Administration Building, located on the Commerce City civic campus.

Project OutcomeAnderson Hallas Architects began working with the Department and Diversified Consulting Solutions in 2014 on programming and planning for the new headquarters building. The design team met with representatives of the SACFD to tour existing facilities, discuss existing and future staff needs and department activities, and evaluate space needs–current and future. With construction completed in spring 2107, the new building now functions as offices for the Department’s administration, featuring a Board Room, an open work area and a lobby with exhibit space to showcase the District’s antique fire truck and other Department historical artifacts. The lobby was designed to serve as a welcoming, transparent lantern to draw people in from the outside and then once inside allow for visitors to appreciate the building’s character. The design approach solidifies an identity for the Fire Department and distinguishes it from the nearby Civic Center, while being compatible with the PUD guidelines. The material selections and design moves are intended to interpret fire department vernacular in a contemporary way. An energy-efficient geothermal system provides heating and cooling. Primary materials used: glass, stone masonry and steel. The project delivery method was CM/GC. Construction was completed on time close to the GMP with $270,000 in primarily owner-requested change orders.

NEW CONSTRUCTION

South Adams County Fire Department Admin

Lobby

South Adams County Fire Department Admin

A/E Services for Multi-Jurisdictional Emergency Services Administration Building page 25

LicenseProfessional Architect: Colorado #400451, Illinois, Nevada, NCARB Certificate Holder

EducationThe University of Florida, College of Design Construction and Planning, Master of ArchitectureVicenza Institute of ArchitectureBachelor of Design in Architecture

Professional Affiliations, ServiceAmerican Institute of ArchitectsAIA Denver, President Elect 2017AIA, Intern Mentor ProgramAIA, Architectural Registration Exam (ARE) Prep Courses, InstructorCleworth Architectural Legacy (CAL) - Firm Coordinator

WELLS M. SQUIER II, AIA, LEED AP Principal-in-Charge

Wells has over 19 years of professional experience developing successful working relationships with clients in the public realm — the State of Colorado, the City of Denver, the National Park Service and various counties around the State. He is one of Anderson Hallas’s principal leads for public-sector new construction projects. Wells led the design and construction of new administrative facilities for the South Adams County Water District and Fire Departments. He is currently leading construction documentation for a new library in Norwood, CO.

Relevant Experience:1. South Adams County Water and Sanitation District, new administrative building, Commerce City, CO 2. South Adams County Fire Department, new administrative office building, Commerce City, CO 3. Lake County Judicial Center, space needs assessment and conceptual design

Leadville, CO4. Huerfano County Judicial Center, space needs assessment and design,

Walsenburg, CO5. Clear Creek County Courts Wing, remodel, Georgetown, CO6. Norwood Library, new construction, Norwood, CO 7. South Adams County Water District, district-wide space needs assessment, Commerce City, CO 8. Westminster Courts, space needs and programming, Westminster, CO9. Custer County Courts, space needs assessment, Westcliffe, CO10. NPS Padre Island Law Enforcement Division Headquarters, Padre Island National Seashore, TX 11. Denver Public Works, Arts & Venues, tenant finish, McNichols Building,

Denver,CO12. Denver Public Works, Downtown Workforce Center, Denver, CO13. NPS Big Bend Administration Building, life safety and mechanical systems upgrades, Big Bend National Recreation Area, TX14. Fort Lupton Middle School, renovation and addition, Fort Lupton, CO15. BVSD Eisenhower Elementary School, remodel, Boulder, CO

References:1. John Sattler, Diversified Consulting Solutions, Inc. (DCS) 303.818.7802, [email protected]. Patrick Riley, Project Manager, City of Denver, Public Works 720.865.3035, [email protected]. Philip Lawrence, Senior Project Manager, National Park Service, Denver Service Center, 303.969.2107, [email protected]

South Adams County Fire Department, Admin Bldg.

My role: Analyzed RFPs/RFQs, presented opportunities in marketing meetings, participated in go-no/go process, brainstormed with Principals on key points, gathered content from technical professionals, managed consultants, managed production and printing, and delivery of on-time, compliant submittals

“I should tell you that your proposals are always good but this one is the best. I hope others notice that too.” — Anderson Hallas Client, 2016

With each new project, Anderson Hallas commits itself to not only designing functional, attractive spaces, but to engaging the team in a forward-thinking mind set to ensure that exceptional spaces and building systems are well-integrated and will function efficiently for many years. We have repeatedly demonstrated an ability to navigate tight budgets and schedules, and a commitment to implementing sustainable improvements.

Page 7: ENGAGE CONNECT IGNITE · 2019-06-24 · Big Picture Thinking Brainstorming sessions Generate fresh ideas and marketing tactics Research and eporting Primary and secondary research

Q U A R R Y E X H I B I T H A L LD I N O S A U R N A T I O N A L M O N U M E N T , U T

OF NOTE:

Original miss ion 66 structure fa i l ing due to expansive soi l s , wear and tear and design imperfect ions

Historic di lema: restore , rehabi l i tate or reconstruct?

Original s tructure : g lass direct ly set into steel s tructural gr id

Paleontologica l resource : 148 mil l ion year-old dinosaur bones

A n d e r s o n H a l l a s A r c h i t e c t s

M A N Y G L A C I E R H O T E LG L A C I E R N A T I O N A L P A R K , M T

OF NOTE:

Bui l t in 1915 by ra i l road bridge construct ion workers

Intended as a resort dest inat ion connect ing east and west • Extreme freeze/thaw condit ions

Stone chimneys and interst i t ia l space used for structural s tabi l izat ion

Uncovered original wood and iron trusses above main dining room

Custom l ight f ixtures to repl icate or ig inal Japanese paper lanterns

A n d e r s o n H a l l a s A r c h i t e c t s

ANDERSON HALLAS ARCHITECTS

CONFERENCE ROOM DISPLAY BOARDS

S A C W S D A D M I N I S T R A T I O NC O M M E R C E C I T Y , C O

OF NOTE:

Bui lt on the same s i te as the previous structure , which remained occupied unti l the new was complete

Sunshade devices that maximize and minimize heat gain , whi le st i l l providing effect ive natural dayl ighting .

Unique water source exchange system • New bui lding i s twice the s ize of previous , yet energ y use i s s imilar

Bui lding envelope is 25% more eff ic ient than code requirements

A n d e r s o n H a l l a s A r c h i t e c t s

My role: Developed these display boards for a 2013 AIA Denver Open Studio with input from the Principals

Celebrating 20 yea� of architectural adventures and delight!

Happy

THANKSGIVING

1990 1995 2000 2005 2010

Andrews & Anderson Architects, PC wishes you a Thanksgiving cozy

with the presence of those you care for,a bountiful harvest meal to share and a good

store in the root cellar for winter.

In celebration of twenty years as a firm, a donation has been made to Family Tree to provide

Thanksgiving Dinner for Denver area families in need.www.thefamilytree.org

ANDERSON HALLAS ARCHITECTS

HOLIDAY CARDS

Toaster

Tilly

Daisy

May your holidays be wrapped in your fa

vorite traditions, old and new!

Celebrating 20 yea� of architectural adventures and delight!

Happy

THANKSGIVING

1990 1995 2000 2005 2010

Taking my daughter to the Nutcracker LIZ

enjoying Fireballs by the fire DAVID

Zuckeringlein und Lebkucken mit “Zitroneguss” NAN

Celebrating our ChristmasWedding Anniversary KATHLEEN

Ligh

ting t

he Menorah, emptying

the c

hocolate

advent calendar in one night ANGELA

Drinking Old Fashioneds while watching the movie elf BEN

All the festivities surrounding the holiday; going to look at lights LAURIE Seeing the excitement in our d

aughte

r’s eye

s as t

he fir

st snow

falls WE

LLS

The

beaut

y of

a spa

re winte

r land

scape sparkling with light CLARE

Memories of Christmas in Argentina as a child., spending time with family ANNE

Twinkling Christm

as lights and

the smell of pine REBECCA

Dressing up Pops like a Christmas Tree RACHEL

Warm

and co

zy, hal

f-asleep

firesid

e LOG

AN

Joy

Tradition

Watching classics like Rudolf the Red Nosed Reindeer and Scrooged ANDY

Family, reflection, togetherness, cookies, cold, fires,

hot ch

ocola

te, b

ells,

laug

hter

, and time

for it

all! DAV

E

Making Christmas dinner rolls with my 88 year-old Grandmother SUSIE Passo

le din

ner o

n Christm

as EvE

KRISTE

N

Gratitiude

sn

owshoe

ing in

the for

est to

cut d

own a Ch

ristmas Tree

KRI

STIN

lights glittering on the snow LAINE

eggnogg eggnog, Eggnog, eggnog, eggnog BRANDON

ts

L ight

Golden, CO | Seattle, WA

303.278.4378 | www.andarch.com

Taking my daughter to the Nutcracker LIZ

enjoying Fireballs by the fire DAVID

Zuckeringlein und Lebkucken mit “Zitroneguss” NAN

Celebrating our ChristmasWedding Anniversary KATHLEEN

Ligh

ting t

he Menorah, emptying

the c

hocolate

advent calendar in one night ANGELA

Drinking Old Fashioneds while watching the movie elf BEN

All the festivities surrounding the holiday; going to look at lights LAURIE Seeing the excitement in our d

aughte

r’s eye

s as t

he fir

st snow

falls WE

LLS

The

beaut

y of

a spa

re winte

r land

scape sparkling with light CLARE

Memories of Christmas in Argentina as a child., spending time with family ANNE

Twinkling Christm

as lights and

the smell of pine REBECCA

Dressing up Pops like a Christmas Tree RACHEL

Warm

and co

zy, hal

f-asleep

firesid

e LOG

AN

Joy

Tradition

Watching classics like Rudolf the Red Nosed Reindeer and Scrooged ANDY

Family, reflection, togetherness, cookies, cold, fires,

hot ch

ocola

te, b

ells,

laug

hter

, and time

for it

all! DAV

E

Making Christmas dinner rolls with my 88 year-old Grandmother SUSIE Passo

le din

ner o

n Christm

as EvE

KRISTE

N

Gratitiude

sn

owshoe

ing in

the for

est to

cut d

own a Ch

ristmas Tree

KRI

STIN

lights glittering on the snow LAINE

eggnogg eggnog, Eggnog, eggnog, eggnog BRANDON

ts

L ight

Golden, CO | Seattle, WA

303.278.4378 | www.andarch.com

My role: Developed design ideas from Principals and staff, wrote text, handled production and print co-ordination, distributed contacts list to Principals for review, co-ordinated mailing or email distribution

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SMPS COLORADO

COMMITTEE WORK• MEA Committee Member —2018-2019

• Education Committee Chair —2016-2017

• Education Committee Member —2014-2016 Excerpts from Education event write ups1.26.2017 January’s presentation by Celia Heywood of Relation Edge was CRM/eMarketing neutral with an emphasis on educating attendees on how technology-incorporated solutions can increase marketing effectiveness and generate more revenue. Ms. Heywood discussed the strategic use of tools such as a firm’s database and website to target clients and prospects and substantiate the marketing and BD professional’s value.A/E/C marketers know that keeping up with changes in the way business is done is important, it adds credibility and viability to your firm’s reputation. Emarketing is about staying current with the integrated use of powerful tools like social media, website analytics and search engine optimization. Attracting targeted audiences online and communicating with your firm’s network is part of reputation-building for A/E/C firms. It’s about being relevant, prioritizing content and fostering connections with people that matter to your firm.

2.23.2017 Social-Emotional Intelligence is a newer field of study, made visible in 1996 by New York Times reporter Dan Goleman’s book of the same name. Goleman’s book is based on the research of two psychologists, John Mayer and Peter Salovey, who were the first to define the concept of Emotional Intelligence.Key points of Pam’s presentation included the fact that self-awareness is the building block, the starting point of Emotional Intelligence. She demonstrated, through a four-quadrant model, that a person’s ability to influence others and to effectively manage relationships starts with his/her self-awareness. She also pointed out that resilience – the ability to work effectively with your emotions - is a key term in EQ. She introduced the importance of asking questions, setting expectations, and genuine interest in interpersonal interactions.

A

Diversity Contracting: Leveraging Small Business Contracts to Win! 10/28/1646 Attendees

So, you’re leading a monthly Event, you have a working title, it’s on the Education Committee’s calender - now HOW DO YOU MAKE IT COME TO LIFE? Follow the guidelines below one step at a time, check in regularly with your committee Chair, reach out to committee members for help, tie your content into SMPS’s mission and you’ll have a successful event in the bag!

Steps to a Successful Education Event: Research: Work through your Event content - ask yourself questions about the subject matter; How does it relate to the SMPS 6 Domains of Practice? Who is your target audience - what level of experience, is the content applicable to marketing and BD professionals? What sources can you find on this topic? Who are the local subject matter experts? Was this topic presented recently at an SMPS CO Event?

Plan: Make a “To Do:” list with calendar dates for each item.

Budget: Create a preliminary budget using the Excel Form provided by the Board - a copy should be placed in your drop box folder by the Education Committee Chair. Aim to manage your Event to net a minimum of $250.

Date and Location: Ideally, this should be determined no less than 60 days out from the date of your Event (you’ll need time to market it!)

Logistics: Do you need AV equipment? A podium? A screen? Microphones? How do you want the room set up? Is there ample parking?

Materials: Will your speaker(s) have hand-outs? Do they need assistance with printing? You’ll want name tags the day of the Event. These are easily generated through the SMPS’s Star Chapter system - ask your Chair for a demo. You’ll need blank Avery name tag labels to print on.

Catering: Get in touch with the Education Committee’s Budget Manager no less than 30 days prior to your event with the anticipated turn out. Confirm your final numbers with the Budget Manager two days prior to the Event so that they can place the catering order. Typically catering is delivered. Make sure you have included beverages.

Promotions: Get the word out - provide the Communications Committee with a complete Event PR Form (Word doc) a minimum of 30 days prior to your Event!

Documenting the Event: REQUIRED FORMS• Event PR Form: This is a Word Doc that communicates the WHO, WHAT, WHEN,

WHERE, WHY AND HOW to the Communications Committee. It gives them content for the weekly eblasts, monthly advertising, web site and social media. Work to complete a thorough and well-written form - the better quality content that you provide, the better the promotions that will drive attendance.

• Event Budget Form: This is an Excel spread sheet. There is a Board-approved format. A copy should be placed in your dropbox folder by the EC Chair. The EC Budget Manager is responsible for getting draft and final budgets to the Board. Please work through your Event plan and complete this doc accurately.

• Event Sign-Sheet and CEU Form: This is a Word doc. A copy should be in your dropbox folder. The Event Champion is responsible for making sure a hard-copy sign-in sheet is at the Event for several reasons; tracking attendance and reporting CPSM attendees to National after the event so that they receive CEU credits.

EDUCATION COMMITTEE EVENT CHAMPION HOW TO

120 days out

90 days out

60 days out

AT THE EVENT! B2017 Education Committee Revised 1/17/17

2017 Education Committee

Monthly Event Specifics: Education Events are typically held at Palace Construction on the last Thursday of the month. Ticket price for attendees includes a boxed lunch. SMPS Education Committee member(s) are on hand to handle registration, introduce the sponsor and speakers and keep time for the presentation.

Palace is centrally located at 7 S. Galapago Street, Denver, CO 80223. Parking is readily available.

Marketing Bootcamp: 04/21.2017A full-day Marketing Coordinator workshop targeting new marketers to the AEC industry. A full day of training covering topics such as A/E/C Terminology, Technical Writing, InDesign Tips and Tricks, and creating competitive RFP’s. The day will wrap up with an interactive career panel where marketers can get a glimpse into different career paths within our field. Each session will be taught by veteran marketers and experts in our field. We expect a sell-out event.

CPSM/Membership Summer Party: A collaborative effort between the SMPS CO Education and Membership Committees, this event will celebrate all of our chapter’s CPSMs. There will be a brief presentation that will highlight the value that our CPSMs and the program bring to the chapter. CPSMs are experienced marketers and BD experts. We expect attendees to be representative of all skill levels in the A/E/C industry. We plan on taking advantage of summer at an venue with an of indoor/outdoor patio!

Marketing Bootcamp $350 CPSM/Membership Party $250Two tickets to Marketing Bootcamp on 4/27/17 Two tickets to a summer party, date TBDOne three-minute presentation to event attendees One three-minute presentation to event attendees at partyOpportunity to distribute company material at event Opportunity to distribute company material at partyCorporate logo listed on the SMPS website under “Education Sponsors” Corporate logo listed on the SMPS website under “Education Sponsors”Social media post promoting your firm prior to the event Social media post promoting your firm prior to the partyName and logo recognition in SMPS Colorado promotions associated with events

Name and logo recognition in SMPS Colorado promotions associated with the party

SPECIAL EVENTS

Join us! To take confirm your sponsorship package, contact Ely Hemnes at [email protected], or 617.775.9911. For questions about Education Committee Events, contact Clare Kelly at [email protected], or 303.952.8956. THANK YOU!

Education Committee Event Champion Guide 2017

S M P S M E M B E R S H I P A N D C O M M I T T E E I N V O L V M E N T

Photo by Clare Kelly

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H E R E T O D E L I V E R E X C E L L E N C E F O R Y O U

3 0 3 . 2 9 6 . 4 2 8 6C L A R E @ F U S E I G N I T E F O R B I Z . C O M

F L E X I B L E S C H E D U L E | D E A D L I N E C O N S C I O U S

Photo by Clare Kelly