Beyond 140 Characters

ELEAGUE Global ChampionshipTweet about #eleague

João Carlos @jc4rlossousa I just voted for @TeamVirtuspro and @Luminosity to attend the ESL Pro League Wildcard Decider Match esl.gg/2arIAqd via @ESLCS

Enda @Mole_inahole Now that Simple has joined Na'Vi I think I'll be watching a lot more CSGO

Natus Vincere @natusvincere Today we want to congratulate our brilliant offlaner @generalqw with his B-day: goo.gl/1jNBvI #navistars

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ELEAGUE @EL

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João Carlos @jc4rlossousa I just voted for @TeamVirtuspro and @Luminosity to attend the ESL Pro League Wildcard Decider Match esl.gg/2arIAqd via @ESLCS

Enda @Mole_inahole Now that Simple has joined Na'Vi I think I'll be watching a lot more CSGO

Natus Vincere @natusvincere Today we want to congratulate our brilliant offlaner @generalqw with his

TWITTER IS A DAILY ACTIVITY

77% ENGAGE EVERY DAY Base | All Question | Q5: On average, how frequently do you use the following social networks? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia

MOBILE IS AT THE FOUNDATION OF TWITTER

80%

Base | All (n=1001) & Twitter Mobile-First Users (Main device = Smartphone or Tablet) (n=597)Question | Q7. And, which device do you use MOST OFTEN to access these social networks? Q5. On average, how frequently do you use the following social networks? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia

They are constantly connected

Source: comScore, 2015

ON THE GO AND IN THE MOMENT

Commuting

62%

TWITTER IS USED WHILST…

At live events

43%

On holiday

57%

Shopping

47%

Travelling

53%

Visiting landmarks/ attractions

43%

At a restaurant/ cafe/bar

55%

At the cinema

42%

Hanging out with friends

54%

At the gym/ exercising

38%Base | All Question | Q10. On weekdays and weekends, when during the day do you use Twitter? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia

Before it’s

newsIt’s happening on Twittertrendinghistory

Tweet

LIVE on #Periscope : Berkibarlah sang Saka Merah Putih #RI71

Joko Widodo@jokowi

2K 3K

Tweet

JOY OF INDEPENDENCE #2 The freedom to go anywhere you want is the essence of independence. #RI71

BMW Indonesia@BMW_Indonesia

6 645 25

Tweet

As always a colourful celebration of Indonesia's Independence Day at the Palace. Proud 2 represent Denmark at #RI71

Casper Klynge@DubesDenmark

Source:: Research Now, 2016Source: Nielsen User Deep Dive 2015, Indonesia

Brands are a natural part of Twitter

83%of Twitter users follow brands

Reach the most influential audience

Source: Research Now, Feb 2016, Indonesia

Twitter is seen as the place to go for expert opinions

People with mass influence

chef

travel bloggerfoodie film

enthusiast

musician entrepreneurdancer

mother

tech enthusiast

football addict journalistfashion

designer

and the influential masses

Source:: Research Now, 2016Source: Nielsen User Deep Dive 2015, Indonesia

Creative Canvas

Branded video on Twitter is engaging

Source: RN + Twitter, Twitter and Mobile Video Consumption, Jun 2016, Indonesia

75%Twitter users in Indonesia liked the last brand video they saw on Twitter.

Show us how you #getouthere

Nike @NikeRoads are closed. School is cancelled. #getouthere Gear up at nike.com/getouthere

1:43

Tweet #getouthere

Show us how you #getouthere

Promoted

A little cold won't stand in my way. Gearing up with @Nike. #GetOutHere

Sharon Paravastu @SharonParavastuA little cold won't stand in my way. Gearing up with @Nike. #GetOutHere

Tweet #getouthere

Erin McMahon @erinmcListening to #purpose on repeat and considering canceling all weekend

Show us how you #getouthere

Creative that taps into the power of influence

@CodySimpson! Thanks so much @rimmellondonau for making it possible XOXO #AmplifyNOW

Ada Apa Dengan Cinta @MilesFilms

Menjelang 28 April, tonton kembali trailer #AADC2 yang serentak tayang di 3 negara: Indonesia, Malaysia, dan Brunei.

RETWEETS

414FAVORITES

180

7:15AM - 25 Apr 2016

ADA APA DENGAN CINTA 2 | OFFICIAL TRAILERPastikan kamu telah menyimak trailer #AADC2 biar makin penasaran sama filmnya!

Promoted by Walls MagnumRiding on Premium Content

Vines Create Visual Intrigue

Let the looping do the talking Be artful with branding

Move from brand to demand

Perrier Nike WomenDick’s Sporting Goods

Made their brand a work or art

Used content to drive to Ecommerce

Showcased products in playful ways

vv

5 days. 5 facilities. 1 re-engineered drone. Don’t miss the badass machines LIVE on Periscope, 7/20-7/24 #DRONEWEEK

General Electric@GeneralElectric

Tweet

27 RETWEETS 73 LIKES

Promoted

Take Consumers Where They Haven’t Been

GE used drones to shoot Periscopes from never before seen places

Source: Nielsen User Deep Dive 2015, Indonesia

Tweet

TRESemmé Indonesia@TRESemmeID

ReTweet sekarang utk dapatkan reminder tayangan #makeover di eps 3 #TRESxAsNTM minggu depan! Don't miss it!

TV x Twitterof all the people using Twitter while watching TV…

95%searched on Twitter for a brand / product seen on a TV advert 1K 813

Justin Buffalo @JustInBuffalo Ridiculously good tackle by Preston Brown on 3rd down . Huge stop. #Bills

New York Jet Fuel @NewYorkJetFuel ANOTHER shovel pass called from Forte. Powell can’t break a tackle and #Jets come up short on 3rd and 3. What awful play calling. #JetUp

Tweet about #TNF

Home Notifications Messages MeMoments

Jets vs. Bills Week 2 LIVE

BigHeadSports @BigHeadSports "We're in FG range, just do the shovel pass thing." - Jets #TNF

+84%Brand awarenessstronger

advertising performance

The priming effect leads to

Source: Nielsen Twitter Brand Effect Norms, June 2016 (APAC)

Source:: Research Now, 2016Source: Nielsen User Deep Dive 2015, Indonesia

Social Consumer Care

26

Greater Customer Satisfaction

Increased Opportunities for Sales

19% 18%Decreased Cost Per

Resolution

$

80%C O N F I D E N T I A L# P R O B L E M S O LV E D

TWITTER DELIVER THE BEST OUTCOMES

ADVERTISE YOUR CUSTOMER CARE HANDLE TO YOUR CUSTOMERS

1 LET THEM KNOW YOU’RE THERE FOR THEM

2 SHARE CUSTOMER TESTIMONIALS

3 RESPOND TO NEGATIVE SENTIMENT PROACTIVELY

B N I # A S K B N I

29

5,00 US$

10,00 US$

15,00 US$

20,00 US$

<6 Minutes 6-22 minutes 22-67 minutes >67 minutes

+2,33 US$+3,19 US$

+8,53 US$

+19,83 US$

SOURCE | Customer Service Impact: Airline Study, Applied Marketing Science 2015

Baseline = Average Twitter user

Time to Airline’s First Response to User

# P R O B L E M S O LV E D C O N F I D E N T I A L

CUSTOMER SERVICE ON TWITTER PAYS

We can quantify what “feeling more positively towards the brand” means in $ terms

Source:: Research Now, 2016

Brands = TwitterReach the most influential audienceCreative Canvas for Brand

Social Consumer Care

T H A N K YO U @ R OY S I M A G U N S O N G

R S I M A N G U S O N G @ T W I T T E R . C O M