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Short Schedule Farm/Company

Name: « Paradise fruit » Christine BILLAT Web site: E-mail:

Place

Country: FRANCE Region: AQUITAINE City: Coulx (47)

Product Type Jams, syrups, fruit jellies....

Farm visit date 16 March 2010

3.5.1. Paradise Fruit

Pilot seminar leader prepare PILOTING REPORT, where are 2 parts: Part A: pilot seminar leaders’ report about farm visit; Part B: summarized information / datas from

Activity Description

participants questionnaires.

Part A. Report about farm visit1. Characteristics of participants (data from questionnaires), number of:

0 Farmers; 30 Students (future farmers, age 20-45) 2 Other participants (name it)________trainers_________________

2. Main marketing interests of pilot seminar participants.

Some students were interested, because they have marketing plans

in direct sales. The others needed to learn, because one of their test review focuses on marketing.

3. Success elements in farm from point of marketing. The sale of processed products (jams, syrup, fruit pastes) is just by

selling direct: on the farm, on local markets. The farmer uses networks of producers, who sell directly. Quality products. Knowhow. The farmer is proud about her

products.

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4. Recognized problems in marketing.

Need to increase the number of customers. Need to increase production. Need to create new products to differentiate themselves from competition

5. Proposed recommendations for farm marketing development.

Create a website. Increase advertising. Have loyal customers. Prospect new customers. Think about new products. Market fresh fruits.

6. Other comments. Her daughter wishes to settle on the farm They could work as two on

the processing plant. It would then expand the orchard and explore finding other customers. For that she envisages the participation in "Farmers Markets Country " in Paris in Spring and Autumn.

She would also expand the sale of fresh and dried fruits (they plan to

purchase a 3rd oven). But she has no plans to sell anything other than fruit.

Part B. Farm visit participants questionnaire Date: 16 march 2010 Name of visited farm: “Paradise fruit” L’Amérique 47 Coulx Country: FRANCE

1. Your occupation

0 Farmers; 30 Students (future farmers aged 20-45 years) 2 Other participants

(name it)____________trainers_____________

2. What was your aim for attending the pilot seminar?

Find more information on direct sales of farm products. Discover a workshop processing farm products. Meet a farmer who is able to give us advice. Learn about organizations that can help us in our projects. Confirmation that the direct sales can be very interesting.

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3. Did you achieve your aim/objective during the pilot seminar?

YES

If no, then why?

4. Please, arrange the order accordingly the significance, what was important for you in the pilot seminar (1-most significant ...4 –less significant)?

Possibility to acquire new ideas/recognitions in the marketing

1

Possibility to acquire new practical skills

4

Possibility to acquire new contacts with persons of the sector

2

Possibility to spend the time with colleagues during the pilot seminar

3

5. Please, could you evaluate the quality of the pilot seminar:

Very good Good Average Poor

The selection of the farm X

Performance of the teachers

X

Organization of the pilot seminar

X

Workbook 1 X

Workbook 2 X

Workbook 3 X

6. Other comments, suggestions, refrences The seminar enabled us to realize the important issues for a farmer. It made us reflect on the problems that we had not thought of before.

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