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Short Schedule Farm/Company

Name: Fruit growing and wine farm ŽAREN, Žaren Ltd. Web site: http://www.zaren.si/ E-mail: info@zaren.si

Place

Country: Slovenia Region: Dolenjska City: Leskovec pri Krškem

Product Type Wines, Apples

Farm visit date 18 March 2010

3.2.1. PILLOTING REPORT

Pilot seminar leader prepare PILLOTING REPORT, in 2 parts:

Part A: pilot seminar leaders’ report about farm visit;

Activity Description Part B: summarized information / data

from participants questionnaires.

Part A. Report about farm visit

1. Main interests of pilot seminar participants in marketing.

- who are farmers customers - how they promote themselves - distribution - production line

2. Successful elements in farm from point of marketing.

- good logo of the farm - creation of the web site - bottles with own label - organized delivery to the customers - wine awarded Cviček-silver medal

Packaging Spring tasks in

vineyard 3. Recognized problems in marketing.

- many competitors

4. Proposed recommendations for farm marketing development.

5. Other comments.

Implementation of piloting:

Teacher have given guidelines and defined purpose and aim of visiting the farm in advance, and warn the pupils to what they should pay attention.

Pupils have filled a questionnaire after visiting the farm.

Farm visit was made within days of the project - Design of permanent crops in the context of professional module Management of work on farm.

Pupils have in their program also module Business and marketing and Sales and consultancy in agriculture – they were acquainted with the idea of marketing.

Name of visited farm: Fruit growing and wine farm ŽAREN Number of participants: 28, Participants were from Grm Novo Mesto – Centre of

biotechnology and tourism, Agriculture school Grm and Biotechnology High School

Country: Slovenia Date: 18th March 2010

1. Participants occupation (number)

Farmers;

Students- 28, vocational education, 19-21 age x Other participants (Name it) pupils

2. What was participants aim by attending pilot seminar?

3. Does participants achieved aim/objective during the pilot seminar?

x Yes;

No;

If no, description?

4. Participants’ evaluation of what was important for them in the pilot seminar (grade: 1-most significant ...4 –less significant)?

Possibility to acquire new ideas/recognitions in the marketing

1

Possibility to acquire new practical skills 2 Possibility to acquire new contacts with persons of the sector

3

Possibility to spend the time with colleagues during the pilot seminar

4

Part B. SUMMARY from farm visitors’ questionnaires

- much better than expected - to acquire new ideas - to learn as much as possible - to see something new (new machine,…) - average

5. Participants evaluation of the quality of the pilot seminar:

Very good Good Average Poor

The selection of the farm 9 ANSW 8 ANSW 2

Performance of the teachers

5 12 5

Organization of the pilot seminar

4 13 4

Workbook 1 9 10 2

Workbook 2 7 11 2

Workbook 3 6 12 2

6. Other comments, suggestions, references from participants Quesstionaire too long.