energy efficiency for all: market development at ameren...
TRANSCRIPT
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Energy Efficiency For All:
Market Development at Ameren Illinois
August 7, 2019
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Key Topics for Today’s Webinar
> Discover why it is important to deliver energy-efficient benefits
to customers who need it most
> Hear how utilities and organizations can incorporate market
development efforts into existing energy efficiency portfolios
> Learn about holistic approaches to energy efficiency project
management and program cross-promotion ideas
> Find out why it is valuable to focus on diversity in the energy
efficiency space, the recruitment of diverse contractors, and
workforce development
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MARKET DEVELOPMENT OVERVIEW
ANGIE OSTASZEWSKI
Project Manager for Energy Efficiency Strategy & Innovation
Ameren Illinois
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About Me and My Role
> Bachelor’s Degree in Economics, Sociology from Knox College
> Master of Business Administration from Bradley University
> Background in community and economic development with
Local Initiatives Support Corporation, national community
development non-profit
> Joined Ameren Illinois Community & Public Relations
department in May 2016, then Ameren Illinois Energy
Efficiency in October 2018
> Manage Market Development Initiative forecasting and budget,
program planning, internships, scholarships, and several
community partner projects
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Strategy & Innovation at Ameren Illinois
> New department established in 2018
> Focus areas include
> Market Development Initiative (MDI)
> Regulatory
> New and emerging technologies
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Origin of Market Development Initiative
> How the Market Development Initiative was created
> Future Energy Jobs Act (FEJA)
> Ameren Illinois CEO Richard Mark’s vision:
Energy Efficiency for All
> Commission approval for 2018-2021 plan
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Market Development Initiative Goals
> Initiative Goals
> Engage customers who have not
previously benefitted from energy
efficiency
> Increase number of energy
efficiency jobs available to local
and diverse candidates
> Support new or growing energy
efficiency businesses
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Focus on Community Partnerships
> Community-based partnerships
> Residential education and outreach
> Events (community outreach, booths, individual appointments, etc.)
> Small business education and outreach
> Direct installs
> Workforce development
> Program Ally expansion and development
> Internships
> Scholarships
> Training and certification
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A New Approach to Energy Efficiency
> Transforming the approach to energy
efficiency
> Identifying existing customer touch
points with non-profit and community-
based partners
> Identifying barriers and meeting
customers where they are
> Including energy efficiency in wrap-
around services
> Creating a true workforce pipeline
(education, job training, and job
placement)
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Market Development Outcomes
> Outcomes to-date
> 6,500 customers engaged
> 82 business participants
> 33 jobs created
> 219 events
> 6,200 event participants
> 4,300 energy-saving kits distributed
> 3,800 efficiency measures installed
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Year 1 Success: Internship Program
> 11 employers
> 13 interns
> Participation from program
allies, non-profits, and
community action agencies
> Kick-off training, weekly
webinars, and wrap-up
celebration
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Year 1 Success: Scholarship Program
> Scholarship program
collaborated with six
community colleges across
service territory
> Awarded to diverse
candidates studying HVAC
or construction management
> 3 recipients per school
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Other Year 1 Successes
> Enhanced relationships with
Community Action Agencies
(CAA)
> Smart Savers
> Targeted low and moderate
income customers
> Google Nest-E or ecobee3 lite
smart thermostat
> Custom web portal for education
and enrollment
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Key Takeaways
> Work with trusted community partners
> Leverage each partner’s individual strengths, including
> Event planning
> Individual counseling
> Wrap-around services
> In-home upgrades and installs
> Relationship building
> Focus on relationship-building and setting realistic and
achievable goals
> Take standard metrics and apply customized strategies
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PROJECT COORDINATION& CROSS PROMOTION
JOHN CARROLL
Market Development Project Coordinator
Leidos
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About Me and My Role
> Background
> Residential Energy Auditor
> Former Program Ally in Ameren Illinois Programs (2011-2014),
working with contractors and homeowners
> Employed by Leidos, who serves as prime implementer of
Ameren Illinois Energy Efficiency Portfolio
> Primarily work in three areas
> Residential energy efficiency technical guidance
> Project manager
> Bridge between Market Development Initiative (MDI) team and
Portfolio team
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MDI Technical Guidance
> Training with new MDI partners
> Vetting technical details of project partnerships
> Translating program expectations to Community Action
Agencies (CAA)
> Assess potential for adoption of new measures in residential
energy efficiency
> Smart home support
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Role as Project Manager
> Staffing grant with Program Ally
> Workforce development with
multiple program partners,
including Smart Energy Design
Assistance Center (SEDAC)
> Neighborhood Energy
Efficiency Day
> Support other project managers
and partners in their MDI efforts
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Bridge Between MDI and EE Portfolio
> More collaboration, more meetings
> Designate communication channels
> Anticipate changes, challenges to
efforts of both teams
> Training of Community Action
Agency partners and new
residential program allies
> Identify program allies for enhanced
EE program participation
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Streamlined Pathway for EE Projects
> Many new partners at the table promoting Ameren Illinois’ EE
programs
> For EE portfolio staff, introducing new processes and partners
takes time and requires additional work
> Consistent messaging is important
> Multiple MDI project managers, weekly calls with all MDI
partners, monthly meetings with staff, MDI staff meeting with
portfolio staff
> To measure success of referral partnerships, tracking
customer leads and project referrals is important
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Innovative Partnership Example
> Garden Hills neighborhood
in Champaign, IL
> Provide incentives for EE
measures in homes
> Train existing CAA staff to
participate as program
allies and perform home
energy audits
> Utilize funding from both
city and state efforts
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Key Takeaways
> Importance of setting upfront expectations with community
organizations and partners
> Frequent communication between internal and external
stakeholders involved with project implementation
> Consistent messaging in presentations and materials
> Identify other potential resources (financial or non-financial)
that can also be leveraged by customers and organizations
> Collect and analyze referral data to determine program impacts
> Keep your eyes and ears open for new opportunities to
integrate energy efficiency program operations
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DIVERSITY AND INCLUSION
CARLA WALKER-MILLER
President and CEO
Walker-Miller Energy Services
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About Me and My Role
> Civil Engineer by degree
> 18-year energy industry career before starting Walker-Miller
> Started Walker-Miller in 2000 as a distributor for medium and
high voltage electric equipment
> Mid-recession, pivoted to energy efficiency in 2010
> Committed to
> Energy efficiency as economic development
> Changing lives through energy efficiency
> Catapulting diversity in energy efficiency
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What Is Energy Efficiency For All?
> Energy efficiency IS local economic
development
> The capacity to change lives
> Build communities
> Create local energy industry jobs
> Drive participation of hard-to-engage families
> Deliver equitable energy savings regardless of status or income
> Engage a broader group of residents and businesses
> Workforce development
> Diverse Business Enterprises (DBEs)
> Local Business Enterprises (LBEs)
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What Is Energy Efficiency For All?
> Diversity is key to energy efficiency for all
> Enhances EE program results
> Minimum requirements for successful diversity discussions
> A willingness to be uncomfortable
> Vocabularies of respect
> Safe spaces
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Diversity and Performance
The Diversity Discussion - What’s the likelihood that
companies in the top quartile for diversity will financially
outperform those in the bottom quartile?
Ethnically-diverse companies
35%more likely
to outperform
Gender-diverse companies
15%
more likelyto outperform
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The Elements of Diversity
RaceAge
RaceExperiencesPhysical Abilities
DIVERSITYCulture
Perspectives
Skills
Gender
Sexual Orientation
Job Level
NationalityReligion
Language
Thinking Styles
Ethnicity
Gender Identity
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Equality vs. Equity
Equity recognizes and seeks to mitigate historic barriers to participation
Original Graphic by Prof. Craig Froehle, Univ. of Cincinnati
Equality Equity
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Meaningful Participation in EE
In order to deliver meaningful participation, new program
models must include:
> Diverse workforce participation
> How, when, and from where do we recruit teams?
> Do our internal teams look like the communities we serve?
> Diverse customer program participation
> How, when, and where is outreach conducted?
> Procurement from diverse and local businesses
> Flowback dollars to the local community
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Diversity and Inclusion in EE
> Success = Diverse Business Enterprise
(DBE) and local revenue growth
> Creating infrastructure for sustainable growth
> Requires intentionality, resources
> Innovative effort / partnerships
> Collaborations with local CBOs
> Identify local and diverse BEs
> Certification to aid long term growth
opportunities
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Diverse Business Certifications
DBE certifications are not always achievable for small businesses
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Success Metrics
The Primary DBE success metric is growth
> Identify spend opportunity
> Match opportunities to local and diverse BEs
> Create a tracking mechanism
> Dollars in the spend pipeline with LBEs and
DBEs
> Dollars spent year-to-date
> Number of DBEs engaged
> Number of DBEs moved to certification
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Success Metrics
The primary DBE success metric is growth
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Key Takeaways
> Create inclusive internal and regulatory EE policies
> Recognize three diversity opportunities in every EE effort
> Internal teams: workforce participation
> Ratepayers: diverse program participation
> Procurement: diverse and local procurement
> Track flowback dollars invested back into the local economy
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Thank You!
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Questions?
Leidos | Energy Management Solutions
leidos.com/ee
19-Leidos-0802-20968