ENERGY DRINKS

WHAT IS BULLETPROOF?

Bulletproof Energy is

all natural energy

drink that actually

tastes great. No

artificial flavors, no

artificial colors and

NO Preservatives!

OUR MISSION

Our mission at

Bulletproof Energy is

to help our wounded

veterans one can at a

time. We donate 5

cents from every can

sold to help wounded

veterans.

WHY BULLETPROOF?

Helps Wounded Vets"

Made in the USA"

Veteran Owned"

Military Connection"

Great Taste"

All Natural"

!!

BULLETPROOF

Official

Partner

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BULLETPROOF ENERGY

OVERVIEW

Bulletproof Brands Co. Inc.

(Bulletproof Energy) is changing

the face of the energy drink

market through our “Cause”

product. Bulletproof energy

drinks are unique and stand out

from the market because

Bulletproof donates 5 cents of

every can sold to the Fisher

House Foundation, supporting

and helping wounded veterans

and their families. This is an

exclusive partnership with

Bulletproof and Fisher House

Foundation. The Fisher House

Foundation has turned down

other drink products and picked

Bulletproof! The Fisher House

Foundation logo is exclusively

on our cans starting January

2013.

Bulletproof tastes “clean and

refreshing” with no nasty

aftertaste and gives the boost

needed that our target

consumers expect. Thousands

have taste tested Bulletproof

and they choose our brand over

the others because of the

“clean and refreshing taste.”

We are proud of our mission

and honored to be able to help

those who have given so much

to our country. Our mission

continues in over 1,600 stores

in California, Nevada and

Hawaii.

BULLETPROOF

ARMY

Military

Customer

Appreciation

Days

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WHY BULLETPROOF

ENERGY?

Our unique and

recognizable branding,

along with Bulletproofs

ability to open the “Military

Market” doors, BP has

established itself with the

Military consumer market

and is expanding its

presence in the Military

market.

With the efforts of Co-

Founder Bob Dohlke, a 20

year Air Force Veteran,

having flown over 8,000

missions, 914 combat

missions and Distinguished

Flying Cross With Valor

recipient, Bulletproof

Energy drink has already

received our EDI numbers

from the Navy and Marine

Corp. We are currently

working on the Army and

Air Force, which is

essential to every vendor in

order to sell products

through the Military

Exchange system. This in

itself usually takes years to

receive. One of our

competitors took up to 2

years to receive their EDI

number, while Bulletproof

was awarded ours in 3

months.

In addition, Bulletproof

is expanding rapidly into

the civilian market with it’s

“clean and refreshing” taste

along with its “cause

marketing” concept.

Consumers want a

product made in the USA

that tastes good and gives

back to the community.

BULLETPROOF

CUSTOMER PROFILE

Energy drinks are

typically attractive to young

people. 65% are in the

13-35 age category with

males being 2/3 of the total

market. Bulletproof has the

advantage of reaching this

target demo not only in the

Military but in the Civilian

market as well.

But, Bulletproof’s unique

concept is geared toward

all energy drinkers, across

all demo graphics because

of our “cause” product and

amazing taste.

!

BULLETPROOF

ARMY

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WHAT IS FISHER HOUSE

FOUNDATION

Fisher House Foundation is

best known for the network of

comfort homes built on the

grounds of major military and

VA medical centers. The Fisher

Houses are 5,000 to 16,800

square-foot homes, donated to

the military and Department of

Veterans Affairs, where families

can stay while a loved one is

receiving treatment.

Additionally, the Foundation

ensures that families of service

men and women wounded in

Iraq or Afghanistan are not

burdened with unnecessary

expense during a time of crisis.

!Located in close proximity to

the medical center or hospital it

serves, each Fisher House

consists of between 8 and 21

suites, with private bedrooms

and baths. Families share a

common kitchen, laundry

facilities, spacious dining room

and an inviting living room with

a library and toys for children.

Fisher House Foundation

ensures that there is no fee to

stay in a Fisher House. Since

inception, the program has

saved military and veteran

families an estimated $192

million in out of pocket costs for

lodging and transportation.

!Fisher House Foundation

operates the Hero Miles

Program, using donated

frequent flyer miles to bring

family members to the bedside

of injured service members as

well as the Hotels for Heroes

program using donated hotel

points to allow family members

to stay at hotels near medical

centers without charge. The

Foundation also manages a

grant program that supports

other military charities and

scholarship funds for military

children, spouses and children

of fallen and disabled veterans.

FISHER HOUSE

FOUNDATION

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IN THE CAN

Bulletproof combines a formula of Vitamins and

Natural Herbal supplements that provide significant

improvements in mental and cognitive performances as

well as increased alertness. Bulletproof does not use

high fructose corn syrup which gives our consumer a

much healthier, real sugar option.

Because of Bulletproof ingredients and the “clean and

refreshing” taste we are in a number of fitness and

health locations.

!

HOW ARE WE UNIQUE & SUPERIOR?

1. First mainstream energy drink to have Zero

Preservatives

2. No artificial flavors

3. No artificial colors

4. Bulletproof drinks have no nasty after taste.

5. Utilizes Vitamin C which is unique to our formula.

6. Lower Caffeine - 160mg per 16 ounces which is

less than a cup of premium coffee.

7. Lower Niacin - This lessens the “Niacin Flush

Effect” that causes “jitters and anxiety”. This is crucial

for Wounded Warriors and those who are normally

sensitive to energy drinks.

8. Real Cane Sugar or Beet Sugar instead of high

fructose corn syrup.

9. Clear appearance

QUALITY

INGREDIENTS Ginseng Extract

Guarna Extract

Taurine

Vitamin C

Vitamin B6

Vitamin B12

Niacin

Folic Acid L-Carnitine

Caffeine

!

Bulletproof Energy is a

CLEAR energy drink. No

food colorings or other

unhealthy additives .

These healthier, quality

supplements allow the

body to process

ingredients that much

easier.

We are committed to

having NO high fructose

corn syrup in any of our

drinks.

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WHERE IS BULLETPROOF ENERGY? !

WAREHOUSE STORES

!!!!!!!!!!!!!!!!!!!

GROCER STORES with IN-STORE DISPLAYS

• Holds 4-5 cases

• No Back-stock

• Attractive Organic “Peach Box” look and feel

!

!!

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WHERE IS BULLETPROOF ENERGY? !

GROCERY STORES Cont.

!

!!!!!CONVENIENT STORES - At Participating locations:

!!!!!!

!MILITARY BASES and Navy Ships-a-Float

Sponsorships

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WHERE IS BULLETPROOF ENERGY? !

LOCAL SPORTING EVENTS

!!!!!!!!!!!

!FITNESS CLUBS AND HEALTH STORES

California Family Fitness Prime Health and Nutrition

!EVENTS/CONCERTS

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WHERE IS BULLETPROOF ENERGY? !

Customer Appreciation Days

!

!!!!!!!

!

Marketing Materials & Point of Purchase Current Marketing and POS Materials are:

Point of Purchase Stickers, Stickers, Bar Menus Table Tents, Bar Coasters, Shelf Talkers, Banners, 11x17 posters,

Male & Female t-shirts, Skateboards, Bulletproof Girl cards and posters, 4x6 information handout cards , Radio

Commercials, Television Commercials, Mission Video, Veteran Stories, Press Releases, Graphic Design Department

for custom designs.

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Supporting Documents !!!!!!!

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Corporate Legal Information • Bulletproof Brands Co. is a C-Corp registered in the State of California.

• Bulletproof Brands Co. is classified as a “Manufacturer” in the State of California.

• Bulletproof Energy® is a Registered Trademark with the US Patent and Trademark Office.

• Bulletproof Brands Co. has a resellers license in the State of California.

• Bulletproof Brands Co. carries all proper “Product Liability” insurance.

!!

Contact Info: !

• For additional info please visit www.bulletproofenergy.com

• Get social with us on Facebook and Twitter

• For info on Fisher House Foundation visit www.fisherhouse.org

• Call our corporate office in Rancho Cordova, CA at 916-635-3718

• Fax us at 916-266-9431

• Email us at info@bulletproofenergy.com

!!!!!!!!

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