energy crossroads- forming coalitions to solve the world's energy
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Business Opportunities In the Cleantech Sector
Tools and tactics from the trenches in Silicon Valley, Singapore, and Palau
Presented at Sweden - U.S. Entrepreneurial Forum 2009
September 17, 2009Prepared by Tom Kosnik
Fenwick and West Consulting ProfessorAnd Annamaria Konya
Director of Business Development
Agenda
• Who are a few GLEAN Clean Tech Key Players?
• What are Clean Tech Categories in 2009-2010?
• Where are GLEAN Hotspots for Cleantech entrepreneurship?
• When can we get involved?• World Telecom 09 (and 10) – Green@ICT: October 5-9,
2009• NREL Clean Energy Forum 09 (and 10): Nov 3-5, 2009• Clean Tech Open 09 (and 10): November 17, 2009• GLEAN Palau Green Innovation Showcase: November
23-25, 2009• Clean Tech Open in Sweden 2010
• How can increase our odds of success? (Tools)
Who are a few of the key GLEAN Clean Tech Players?
Source for Map: http://www.rain.org/homeschool/world-map-country-names.gif
Who are GLEAN Core team? (this is a Subset)
What are Clean Tech Categories in
2009-2010?1. Clean Air, Water, Waste Treatment2. Energy Efficiency3. Green Buildings4. Renewable Energy5. Smart Power6. Clean Transportation7. Clean Cosmetics8. Clean clothing9. Organic food10. Cleantech Social Movements11. Clean ERP systems12. Clean Social Media Apps13. Clean Countries!
Top 6 Categories Are from:
Where are GLEAN hot spots for Clean Tech
entrepreneurship?
Microwave (Top 10):1.Silicon Valley
2.Singapore3.Stockholm/Sigtuna
4.Palau5.Sydney6.Beijing
7.Hong Kong8.Shanghai
9.Copenhagen 10.Ho Chi Minh City
Front Burner (Top 20): Boston, Brunei, Sydney, DC Beltway, Hanoi, La Jolla, Los Angeles, Maui, Seattle, Vancouver, BCBack Burner (Top 30): Bali, Bangalore, Charlottesville, Honolulu, Kuala Lumpur, Lausanne, London, Philadelphia, Portland, Victoria, BC
When canWe get Involved?
• World Telecom 09 (and 10) – Green@ICT: October 5-9, 2009
• NREL Clean Energy Forum 09 (and 10): Nov 3-5, 2009
• Clean Tech Open 09 (and 10): November 17, 2009
• GLEAN Palau Green Innovation Showcase: November 23-25, 2009
• Clean Tech Open in Sweden 2010
International Telecommunications Union
(ITU)
The World Telecom’09 Green@ICT
- Specialized agency of the United Nations
- World Telecom’09 is a unique summit, which brings together a exclusive mix of constituents – from Heads of States to CEOs of large companies, NGOs from all corners of the planet.
- Geneva, Switzerland from October 5-9,2009.
http://www.itu.int/WORLD2009/
World Telecom'09– Green@ICT
Mission of the Green Pavilion
• Raise attention of the participating companies, governments and visitors of World Telecom'09 of the importance of green ICT tools, innovations, NGOs and companies.
• Show how to measure and reduce CO2 emissions as much as 20% in a short time period with green ICT.
• Showcase and introduce state-of-the-art innovations in the ICT sector which could help companies to increase their ROI.
• Increase consciousness about what NGOs have already achieved and are continuously doing in green ICT worldwide.
NREL Clean Energy Forum: Nov 3-5, 2009
• Talk to Tod Perry in the workshop today
• [email protected]• http://www.nrel.gov/
Cleantech Open Awards Gala: Nov. 17, 2009
• Special guest speakers invited: Van Jones – White House, Cathy Zoi - Assistant Secretary of Energy, Gavin Newsom – San Francisco Mayor, Meg Whitman – former eBay CEO, Chuck Reed – San Jose Mayor, and more
• Expecting more than 3,000 attendees
• National press and television coverage
• Members of Sweden Us Entrepreneurship Forum are welcome!
Cleantech Open Global Awards Gala
San FranciscoNational Business Competition: $250,000 Grand Prize*Global Ideas Competition: min $100,000 Grand Prize**Marquee Speakers and VIP AudienceNational and Global Press CoverageExclusive VIP Event – for Sponsors, Partners
November 17, 2009: “The Academy Awards of Cleantech”
Plus:
Cleantech Open Expo • Global Finalists from ~15 countries• National Finalists –12 from 3 regions• Regional Semifinalists – 73 companies• International Pavilion• Alumni Pavilion
* Cash and services** Services (sponsor cash, where appropriate)
Come to Palau!
GLEAN | Palau | November 23-25, 2009
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Why Palau?
GLEAN | Palau | November 2009
• Jacques Cousteau considered Ngenelis Wall of Palau the best dive in the world• Palau is by far the safest, most accessible, and most pristine of the 7 Underwater Wonders of the world
• Enjoy Palau’s underwater beauty from the shore at the famous Palau Aquarium or on the hosted snorkeling trips during the Conference
Belize Barrier Reef
Northern Red Sea
Galapagos
Great Barrier Reef, Australia
Lake Baikal,Siberia
Deep Sea Vents
#1 Wonder: Palau!
The GLEAN Palau Audience
GLEAN | Palau | November 2009
Green technology leaders who are promoting new technologies to increase economic growth while protecting
the ocean and natural ecosystems.
GLEAN Palau Conference
Global Entrepreneurial Marketing Workshop:
Empowers aspiring entrepreneurs in Palau and Micronesia with strategic marketing skills and tools to build their businesses.
Green Innovation Showcase:Creates a network of leaders in clean tech, showcases new technologies and fosters collaboration between government and industry.GLEAN | Palau | November 2009
CleanTech Open Mission
The Cleantech Open mission is to find, fund and foster entrepreneurs with
big ideas that address today’s most urgent energy, environmental and economic challenges.
The program provides the infrastructure, expertise and strategic relationships to turn ideas
into successful global cleantech companies.
Cleantech Open Ecosystem
Entrepreneurs
Cleantech Open Entrants, Current Semifinalists, Alumni Companies
Cleantech Open Program Volunteers
Judges, Mentors, Trainers, Grant Writers, Mock Judges, PR Team
Business Network
Government, Universities, US National Laboratories, Venture Capital, Foundations, Energy Companies, Entrepreneurs, Corporations
Experienced Leadership Team
Rex Northen, Executive DirectorAnnette Walker, Director Sponsor RelationsKatie Roberts, Marketing Communications ManagerShawn van Ittersum, IT Manager
Michael Santullo (Yahoo!)Marc Gottschalk (Wilson Sonsini)Laurent Pacalin (Oracle, FICO)Ben Matteo (McKinsey, Eos Neuroscience)Leslie Murdock (Murdock Martell)Patrick Stanton (Dealix, Autoweb)Rebeca Hwang (YouNoodle)Michael Closson (Acterra)
Executive Staff Board of Directors
The Cleantech Open is the world’slargest cleantech business competition.
Our team of 500+ volunteers run three regional business competitions covering nine states of the US and The Global Cleantech Open Ideas Competition
which starts in August 2009.
The Cleantech Open is the world’slargest cleantech business competition.
Our team of 500+ volunteers run three regional business competitions covering nine states of the US and The Global Cleantech Open Ideas Competition
which starts in August 2009.
CleanTech Open is coming to Sweden
in 2010!
CleanTech Open is going global in 2010.
We are looking for volunteers in Sweden.
Swedish CleanTech entrepreneurs can
win the global Prize in 6 categories !
How can increase our odds of success?
(Tools)
• Circles of Influence• Players• Stakes• Code
• Give Get Analysis• Reality Test to Manage Risks
Circles of Influence: Players who will bet on you…
Players
Code
Stakes
Circles of Influence!
Players in Silicon Valley
• VC firms and Angel Investors
• Research Universities (Stanford and Cal)
• Silicon Valley Law firms
• Investment banking firms
• Stock exchanges (NASDAQ, NYSE, etc.)
• TiE, Monte Jade, other societies
• BASES, ASES, Energy Crossroads, SWIB
• Public Accounting firms
• Consulting firms
• Executive search firms
• Business and Technical Media, Blogs…
• Joint Venture Silicon Valley
• Government agencies
Who are the players in
Stockholm and other parts of
Sweden?
The stakes include…
MoneyTime
Talent
Technology
And much more…
Relationships & Social Networks
Passion
To earn a player’s trust, Learn the local “code.
• Rules of the game and rules of thumb• Explicit and implicit• Verbal and written• Communicated in public and private• Hard to learn and easy to forget• Rooted in cultures of countries and
regions• Varies across industries and functional
disciplines.
Winter 2009
MS&E 271 GEM 26
What will players Give and Get
if they partner? Potential Stakes to bet on the Partnership
Partner can give: Partner can get:
What assets will be put at risk in the partnership?
Technology (product, platform, and process technologies)
Resources (money, time, talent, and knowledge )
Relationships (with customers, channels, investors, government)
Reputation (visibility, credibility, brand equity)
Core Competencies (critical capabilities for execution)
Chemistry of Key People (culture, character, personalities, values)
Company Vision (purpose, mission, values) and strategy
Adapted from: Kosnik (2000), “Managing a Portfolio of Polygamous Partnerships?” Talk for Stanford Center for Professional Education, January 26, 2000
TK
Winter 2009
MS&E 271 GEM 27
Risk Mitigation Strategy Contingency Plan
Reality Test: What are the risks? How will you manage them?
DN
Let’s accelerate the velocity of Sweden-US clean tech
collaboration!
Thank You!Tom Kosnik
Skype: thomas.j.kosnik1-650 450 3330
Running a Cleantech Open
Benefits of Affiliating with the Cleantech Open
Ideas to Market:Entrepreneur mentoring connecting ideas with capital and customers
• Participation in National and International Network: VC’s, Sponsors, Prospects• Comprehensive Training – Annual Organizers’ Summit• Infrastructure:
– Web Platform including Recruitment, Event Registration, Fundraising, Contact Management, Mentor Matching, Business Clinic Scheduling, Judging, Alumni, et al
– Model Processes, Programs, Sponsor Programs– Model Training Program/Accelerator Curriculum– Model Events
• Marketing– Brand, Materials (Reports, Directories, Sponsor Materials), Extensive PR
• National Awards Conference– High Profile, Major Prizes
To Get Started …
CRITERION MINIMUM
Team Executive Director, Development Director, Administrator, Events Chair, Recruitment Chair, Mentor Chair, Seminar Series Chair, Judging Chair
Supporting Organization
Local company/service provider to host events/provide office space & conference rooms
Non-Profit 501(c)3 or Equivalent (including Fiscal Sponsor)
Events Regional Launch, Breakfast Briefings, Seminars, Business Clinics, 6 Symposia (at Local Level), Regional Awards
Prospects Targeted Mailing List (either direct or through partners) > 2,000
Prizes $35K
Funding $100K+ local funds
Chair Roles
• Judging: Create fair rules and criteria to choose winners, recruit judges
• Recruitment: Recruit 150+ high quality cleantech entrepreneurs
• Events: Manage planning, logistics and execution of events
• Mentor: Match teams with competent and experienced mentors
• Sponsor: Raise funds to support the competition; manage relationships
• Grants: Develop grants and grantmaking
• Training: Plan Accelerator and Seminars for top-notch training
• Marketing: Maintain consistent messaging and marketing materials
• PR: Source stories on people and technologies of CTO into press
• Alumni: Continue to engage and nurture companies after CTO
• Volunteer: Manage volunteers and source them to appropriate roles
• Sustainability: Infuse Sustainability into CTO in judging criteria and events
Cleantech OpenGLEAN Palau
September 2009
Special Thanks to our Founding Partners
GLEAN | Palau | November 2009
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GLEAN Palau Conference November 23rd to 25th 2009
Navigating towards sustainable partnerships
Mission
To be the annual flagship conference of Palau andMicronesia that brings government leaders, investors, and entrepreneurs together to achieve:
• Financial independence for Palau and Micronesia.• Socially and environmentally sustainable development in Palau
and Micronesia and around the world.
GLEAN | Palau | November 2009
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Why Palau?
• Palau is committed to economic and energy independence and to become a model case for use of clean tech energy.
• Palau has pristine environment, it combines rich traditions of Palau with new democratic institutions.
• Palau will be be a proving ground for green-tech ventures. • Palau is committed to a new virtual University.• You will have direct access to the top-level government
leaders in Palau.
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GLEAN | Palau | November 2009
Why Palau? Costeau’s Pick
GLEAN | Palau | November 2009
38
• Jacques Cousteau considered Ngenelis Wall of Palau the best dive in the world
• Palau is by far the safest, most accessible, and most pristine of the 7 Underwater Wonders of the world
• Enjoy Palau’s underwater beauty from the shore at the famous Palau Aquarium or on the hosted snorkeling trips during the Conference
Belize Barrier Reef
Northern Red Sea
Galapagos
Great Barrier Reef, Australia
Lake Baikal,Siberia
Deep Sea Vents
#1 Wonder: Palau!
The GLEAN Palau Audience39
GLEAN | Palau | November 2009
Green technology leaders who are promoting new technologies to increase economic growth while protecting
the ocean and natural ecosystems.
GLEAN Palau Conferenceaims to achieve this mission through …
Global Entrepreneurial Marketing Workshop: Empowers aspiring entrepreneurs in Palau and Micronesia with strategic marketing skills and tools to build their businesses.
Green Innovation Showcase:Creates a network of leaders in clean tech, showcases new technologies and fosters collaboration between government and industry.
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GLEAN | Palau | November 2009
GEM Palau 2009 Workshop Participants will:
• Collaborate with and learn from an all-star, international teaching team of renowned faculty, industry leaders, thought experts, and entrepreneurial students/peers in marketing, clean energy, clean water, engineering, and business!
• Acquire Best-of-class marketing tools to brainstorm, build, and brand their companies.
• Design and pitch their own business plans addressing current problems and opportunities in Palau.
• Create a powerful global network of leaders, entrepreneurs and altruists to navigate toward sustainable partnerships within Palau and across the world.
• Build Palau’s brand as True Green, the global player setting the standards for innovation and implementation of clean energy and water technology.
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GLEAN | Palau | November 2009
Green Innovation Showcase (GIS)
Mission StatementTo build a network of innovative leaders who are committed to protecting the unique island ecosystem of Palau and Micronesia, by supporting the growth of new ventures based on clean air, water and renewable energy technologies. The new ventures and their customers will be from within the region and around the world.
The Experience•Innovative Products and Technology Demos•Keynote speeches, Mixers, Roundtable Luncheons•Thought Leaders and Officials from Palauan Government •Hosted Snorkeling and island tours
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GLEAN | Palau | November 2009
GIS Schedule
GLEAN | Palau | November 2009
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Faculty and Thought Leaders
Palauan Government
Gustav Aitaro
Johnson Toribong (President)
Lynda Smith
TomKosnik
Pam Hinds
Alan Seid
GilMasters
Who Will Present at Glean Palau 2009?44
GLEAN | Palau | November 2009
Annamaria Konya
Lena Ramfelt
Laina Greene
Winslow Burleson
Michael Pierantozzi
Ben Matteo
Rebeca Hwang
Rex Northen
Wilson Farrar
IlanaSeid
Who are the Coaches at Glean Palau 2009?45
GLEAN | Palau | November 2009
Student Entrepreneurs
M. Ibnur Rashad
Kasey Hurlbutt
Bharath Sridharan
Garrett Heath
Lisa Calfas
Junjie Phua
TaylerCox
Dipan Sheth
Devang Mundhra
Namita Das
Gaju Krishna
Senior Team Members
Rany Polany
Lisa Falzone
Shah Selbe
Rebekah Blak
Claire Roscow
WongHong Ting
Hoey Lit Loo
GIS Conference Packages - 1
ATTENDANCE COST$2,000 excluding flights• Stay at one of the best resorts
from 23rd to 25th November• Three day conference/speakers• One visit to Capitol, speaking
event with Palau's President• Mixer with Key Palauan decision
makers• Meals included• Half day snorkeling trip• Half day island tour• Special Palauan culture events• Shuttle buses to conference
GREEN SPONSORSHIP$5,000 excluding flights• All the benefits of basic
attendance package• Exclusive Sponsor PR benefits
(including name in program and literature, special status as a founding sponsor), exhibit space at showcase if required
GLEAN Palau | November 2009
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GIS Conference Packages - 2
PEARL SPONSORSHIP$10,000 excluding flights• All benefits of Basic Sponsor• Upgraded Luxury Room at Resort• Sponsorship of an international
and a Palauan entrepreneurial student
• Special sunset cruise dinner with GLEAN Palau leadership
• Exclusive media coverage (video and photo)
EMERALD SPONSORSHIP$15,000 excluding flights• All benefits of Pearl Sponsor• VIP cocktail reception with Palauan
officials before closing dinner• Fruit basket and champagne/wine
per your specification upon arrival• Two days additional stay at the
hotel, Emerald package may include 4 guests maximum
• OR• Pre-conference multi-day island
eco-tour. Two guests maximum.
GLEAN | Palau | November 2009
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Cleantech Open Sponsor Opportunities
Sponsor Benefit Details Opportunities – dependent on Sponsor Type
Sponsorship Contribution The following opportunities are available at various Sponsorship levels
Event Signage Events Angels (May), Orientation (Aug), Sponsors (Sep), Fundraiser (Dec)
Main Events Launch (Mar), Awards Gala (Oct)
Exposure Speaking Opportunities Announcements or Presentations at Events or Series
Newsletters Inclusion General Newsletters, Alumni Newsletters
Press Releases Specific Mention in Press Releases
Website Home Page Sponsor Logo on CCTO Home Page
Resource Directory Inclusion in Online Resource Directory
Published Directories Competition Handbook, Alumni Directory, Competition Report
Participation Categories Affiliation with Prize Categories
Networking & Access Attendance at Sponsor Networking Events, Access to Finalist Plans
Mentoring/Judging Opportunity to Mentor/Judge Finalist Teams
VIP Events Attendance at VIP Receptions: Launch and Awards Ceremonies
Cleantech Open California/GIS Sponsorships
Sponsor Benefit Details Silver Gold Platinum
Sponsorship Donation $23K $38K $73K
Event Signage(California)
Events
Main Events
Exposure(California)
Speaking Opportunities ☐
Newsletters ☐
Press Releases
Website Home Page
Resource Directory
Published Directories
Participation(California)
Categories 1 2
Networking & Access
Mentoring/Judging ☐
VIP Events
Palau Student 1 1 1
Cleantech Open National/GIS Sponsorships
Sponsor Benefit Details National Program National
Sponsorship Contribution $106K $156K
Event Signage(National)
Events (National)
Main Events (National)
Exposure(National)
Speaking Opportunities
Newsletters
Press Releases
Website Home Page
Resource Directory
Published Directories
Participation(National)
Categories 2 6
Networking & Access
Judging
VIP Events
Palau Finalist 2 2
We love Palau!
GLEAN | Palau | November 2009
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