ENERGIZE YOUR ENGAGEMENT with Moblile-Friendly Email

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Mobile-friendly email

Email is an everyday activity for most people. In fact, it’s so common we often take it for granted, especially when reading emails on our smartphones.

53% of emails are opened on a mobile device.

It’s no surprise really, the entire internet has transitioned to a mobile-first mentality. So it seems natural for email to be evolving in a similar way, right?

This eBook is designed to assist you and your marketing team in developing email communicationsthat meet the progressing needs of mobile users. Our hope is it will equip you with the insights you’ll need to achieve email marketing success in the world gone mobile.

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All Devices Were NOT Created Equal

Say it isn’t so. But we live in a world where smartphones, tablets and computers are updated as often as the wind changes direction – or so it seems. Here are the design dimensions for Apple’s latest smartphone, the iPhone 6s and iPhone 6s Plus.

Remember, Responsive Design begins in the design process to ensure your email display correctly on this tablet and everything else digital.

IPHONE 7 PLUSIPHONE 7

1334-by-750 pixel

resolution at 326 ppi

1920-by-1080 pixel

resolution at 401 ppi

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HEADLINESShould be 30 pixels74% use sans serif

MINIMAL CLICKABLEDIMENSION

Should be 44 x 44 pixelsPadding: 10 pixels

BODY COPYShould be at least 14 pixelsMost lean towards 16 pixels

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Why is it Important?Think of Media Query as a series of “if/then” statements that are triggered when a mobile screen size is detected. This essentially turns on the responsive design set of rules allowing your content to scale and provide the best possible user experience.

Media Queries are a special set of CSS styles that help make your emails more readable on different size screens.

Yes, touchscreens have pinch and zoom capability, but that doesn’t always equal a good email experience. Remember to optimize the size of your text to enhance the readability, overall graphic balance and call to action for mobile users.

Changing the text size of your email is both possible and essential.

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Increase size. Increase readability.

Hide unnecessary images and get to content quicker.

We live in a fast-paced world. People consume content quickly. Poorly designed emails are more likely to be dismissed, especially on a mobile device. Modifying images is a simple way to maximize the readability of your mobile messages. Change your images and you’ll transition a once complex email into an easy-to-scan and easy-to-scroll design.

Mobile-friendly means swapping, shifting and even hiding images.

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Finding an experienced partner Let’s face it. The way we use email is ever changing.

What was once done through dial-up internet networks is achieved on our smartphones. The transition requires marketing professionals to recognize that responsive design is more than nice to have, it’s essential!

Taking shortcuts and not considering how your content will appear on mobile devices can limit the reach of your email communications or worse, poor performance on your marketing campaigns.

That’s why it’s important to find an experienced marketing partner to help you navigate the changes and ensure your email experience is a delight every time.

There are many factors to consider when choosing an agency. At Three Deep, we are not just interested in representing you as your agency, we want to create a successful business partnership. Contact us today to see how we can help improve your email marketing campaigns.

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Three Deep MarketingData-driven digital marketing experts

Trio of Three Deep differentiators:From consultation to implementation, our services focus on optimizing performance through the power of digital marketing and advanced optimization.

1. Data is in our DNA. Every idea is data-driven.2. Digital expertise runs deep and wide.3. We’re all about results, forever focused on

the client’s ROI.

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