enerdream - presentation 2, prospect and qualify
TRANSCRIPT
ENERDREAMPROSPECTING AND QUALIFYING
COLD PROSPECTS• Super Greens
• True Greens
• Light Greens
• Ages 18 - 34
SUPER GREENS• Almost always purchase green
products
• 12% of population
TRUE GREENS• Regularly buy green products
• 26% of population
LIGHT GREEN• Sometimes buy green products
• 50% of the population
NEVER GREEN• Never buy green products
• 12% of population
WHY THESE PROSPECTS?• Easy reach with social media, print
and public consulting
WARM PROSPECTS• Consumer solar power companies
• Nuclear power companies
SOLAR COMPANIES• Solar City
• Viridian
NUCLEAR COMPANIES• Pilgrim Nuclear Power Station
• Brayton Point Power Somerset
WHY THESE WARM LEADS• Local for easy access of information
• Easy insight of what consumers value
• Solar companies at the top of the industry
HOT PROSPECT QUALIFICATION• Anyone who’s open to explaining their
demographic to us
• Qualify existing green consumers that would be willing to try an alternate source of energy
SOURCESO'DONNELL, F. (2014). MARKETING TO THE GREEN CONSUMER - US -
MARCH 2014. RETRIEVED FROM MARKETING TO THE GREEN CONSUMER -US - MARCH 2014