endowment fundraising for museums john baguley ceo international fundraising consultancy
TRANSCRIPT
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ENDOWMENT FUNDRAISING for
MUSEUMS
John BaguleyCEO
International Fundraising Consultancywww.ifc.tc
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What is an Endowment?
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“Certain forms of NCOs, including public organizations, religious organizations, foundations and ANOs, may establish endowments (Article 2, Law on Endowments). An endowment can be established using funds given by a donor(s) to an NCO. Donations to the endowment can only be made in the form of money. The law requires that endowments be managed by a qualified management company under a contract with the NCO owner of the endowment. Income generated from an endowment can be used by an NCO to finance its statutory activities. The minimum term for establishing an endowment is ten years.“
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Trust in Allah but tether your camel…
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Preparation
• Who will manage the fund? Inflation…
• How will the funds be used? Log-frame…
• Why is this important?
• Monitoring & evaluation…
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Staff or volunteers?
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Feasibility Study
1. Create a ‘case for support’.
2. Research the sources of funds.
3. Agree the strategy.
4. Appeal schedule.
5. Appeal staff.
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Endowment Appeal Stages
Preparation.Feasibility Study.
Private Phase.Public Phase.
Stewardship.
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Sources of Funds
• Government.• Grant-making
organisations.• Companies.• Individuals.• Trading + fees.• Events.• Internet.
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Year ChartJan / Feb Mar / Apr May / Jun July / Aug Sep / Oct Nov / Dec
Gov’ment X
Trust & Fdn X X X
Company X
Individuals X X X
Trading X X X
Events X X
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Fundraising is for everyone in your organisation
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Research is far more important than we realise.
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Case For Support
Need Patrons
Cost Naming
EmotionalIntellectual
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“Be distinct or extinct”
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Private Phase
1.Cultivation and asking wealthy people.
2.Approaching foundations etc.
3.Asking governments and companies.
NO PUBLICITY
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APPLYING TO FOUNDATIONS
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Foundation Applications
• Research• Follow the guidelines• Write a log-frame• Apply in time• Monitor & evaluate• Report back• Apply again• Creating a relationship
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Many people have become very rich.
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Major Donor Fundraising
• Research• Cultivate• Ask - Negotiate• Thank• Ask againTake the time forpersonal contact…
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Public Phase1.Media publicity.
2.Public Events.
3.Reaching the public.
4.Finding new rich donors and private foundations.
When certain of success
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Events raise funds & publicity
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Events
• Concerts• Art Auctions• Immortality Auction• Sponsored Walks• Dinners• Readings
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If no one has heard of you no one is going to give to you…
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Stewardship
1.Thank everyone properly & quickly.2.Honour your commitments.3.Fulfil naming opportunities.4.Cultivate the relationship again
Ask again!
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The Fundraising Pyramid
Legacies
Major GiftsCommitted Giving
AppealsRecruitment
TradingEventsGovernmentFoundations etc.
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Do not underestimate legacies
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• Talk to supporters• Leaflets • Online marketing• Free advice• Thank publicly• Every 3 years
Legacies
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YOUR BEST DONORS…
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“I saw the angel in the marble and carved until I set him free.”
MICHELANGELO
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Any Questions?QUESTIONS?