Endometriosis Foundation of America (EFA)

Sponsorship Opportunities 2011-2012

Celebrity endorsement Press & publicity

New media marketing Special events/conferences

Awareness campaigns

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Foundation’s Mission & Background

-  The foundation is a nonprofit organization focused on fighting against the devastating effects of endometriosis, a disease that affects millions of women and adolescent girls.

-  Established in 2008 by actress, model, designer and award winning author, Padma Lakshmi and Tamer Seckin, MD, a leading endometriosis specialist and gynecologic surgeon.

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Why Support the EFA?

- 1 in 10 women are afflicted with endometriosis (an estimated 176 million women and girls globally).

- The quality of life of those with endometriosis is greatly impacted and significantly diminished by the disease causing severe pelvic pain, infertility and myriad of physical, emotional, economic and work related issues.

- The disease imposes a staggering financial burden on society with related costs near $22 billion annually.

- The disease is also linked to other heath concerns, such as autoimmune disease, fibroids, adenomyosis, interstitial cystitis and certain malignancies.

- Qualitative studies indicate a large number of women and girls with endometriosis remain under-diagnosed, ineffectively treated and isolated as a result of this “taboo” disease.

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Accomplishments

- Educational institution collaboration with Massachusetts Institute of Technology School of Engineering.

- Annual scientific medical conferences & webinars at the NY Academy of Science on endometriosis featuring an expert consortium of faculty presenting crucial, groundbreaking research topics.

- Public consumer awareness campaigns generated over 320 million media impressions in 2010.

- Co-branded marketing campaigns with Ms. Lakshmi and the Dial® brand through social networking; fundraising campaign through facebook and YouTube.

- Spearheading a repository tissue bank initiative to understand the causes and effects of endometriosis and develop a world-class clinical and translational research program.

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EFA’s Target Audiences

-  Teens

-  College age

-  Women 30-40’s

-  Parents

-  Medical professionals

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How Do We Engage?

-  Special Events -  Blossom Ball (annual high profile fundraising event for 400 guests)

-  Medical Conference (medical professional from around the world, 200 attendees)

-  Seminars, branded consumer events (i.e., Glamour Magazine)

-  New Media -  Social networking (facebook.com/

endofound)

-  Website (endofound.org)

-  Email marketing

-  Corporate partnerships

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-  Marketing materials

-  Brochures

-  Newsletters

-  Signage

-  Public Relations -  Interviews & public speaking

-  Branded Entertainment -  Dial NutriSkin Body Wash

-  Dial Facebook games

Engagement Examples

Blossom Ball Media Recap

•  Television: 9,451,982 impressions • Today Show, National, 6,148,503 viewers

•  Extra, National 2,482,529 viewers

•  Nightline, National, 820,950 viewers

•  Print: 5,073,139 impressions •  NY Post, National, 2,625,020

•  Glamour Magazine, 2,448,119

•  Online: 306,227,570

•  Total Media Impressions: 320,752,691

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Branded Integration Shape Magazine September 2010

6,690,668 impressions

August 2010 9,792,476 impressions

Branded Integration

July 19, 2010 1,884,665 impressions

Branded Integration

Sponsorship Options – Celebrity Endorsement

Our spokesperson, Padma Lakshmi is interested in partnering with brands that care about women and celebrate them.

The target audience of greatest interest to her foundation include:

-  Young women

-  Parents

- Medical professionals that work within the female reproductive health category

Points of interest include:

- High schools

- Colleges/universities

- Private gyms

-  Lockers rooms

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Consumer brand categories of Interest include:

-  Health, beauty & wellness -  Feminine hygiene products -  Pain & allergy relief -  Healthy food -  Cosmetics & fragrance

Sponsorship Options – Blossom Ball

Date: March 18, 2011, New York Public Library

Target Audience: 400 guests and national press

Supreme Blossom - $50,000 -  All “Star” sponsor benefits, plus 12 dinner guests

(seated at premier location) -  Signage on red carpet -  Platinum ad Instead of gold in event program

Star Blossom - $40,000 -  10 dinner guests (seated at premier location) -  Signage on red carpet -  Gold ad in event program -  Inclusion on e-invitation, company profile on EFA

website, public acknowledgement at event, mention in press and other promotional materials

Royal Blossom - $30,000 -  8 dinner guests (seated at premier location) -  Signage on red carpet -  Silver ad in event program -  Inclusion on e-invitation, company profile on EFA

website, public acknowledgement at event, mention in press and other promotional materials

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Program Ads - -  Platinum/$5,000. 4-color, full

page, inside cover and/or back cover.

-  Gold/$3,000. 4-color, full page. -  Silver/$1,000. B/W, full page. -  Bronze/$500. B/W, half page. -  Friend/$125. B/W, ¼ page.

Tickets & Tables -  Benefactor Table - $15,000 Cocktails, dinner and dancing

for 10 guests (plus Platinum ad).

-  Garden Table - $10,000 Cocktails, dinner and dancing for 10 guests (plus Gold Ad).

Sponsorship Options – Medical Conference

Date: March 18 & 19, 2011, The New York Academy of Sciences

Target Audience - -  Over 200 medical, scientific, academic

and healthcare professionals -  Educated/Post graduates -  Female patients -  High income bracket -  Well traveled

Theme - Let’s Talk About Sex…and Endometriosis…Seriously! The Science & Surgery of Deep Disease

For the full conference listing: www.endofound.org/medicalconference

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Platinum Partner - $20,000 -  All Gold sponsor benefits plus

logo on all worldwide webcast and streaming conference videos

-  6 admissions -  Table of 10 at Blossom Ball and

Gold Ad in program

Gold Partner - $10,000 -  First tier exhibitor area -  Inclusion in press and printed

materials -  Full page premium ad and

logo placement in program -  Logo on lanyards -  Company profile on website -  Public acknowledgement -  4 admissions to conference -  4 tickets to Blossom Ball

Sponsorship Options – HS/College Tour

Branded College Tour

- Visit 5 cities, multiple high schools and college campus with Padma Lakshmi and other guests to discuss women’s health issues including endometriosis.

-  Each event will include entertainment, sampling, a key note speaker and the distribution of vital information.

-  Each city tour will include press outreach, social networking and a qualitative analysis to determine the campaign’s effectiveness.

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VIP Events -  In addition to the consumer

outreach campaigns, special VIP events will be created for additional fundraising to include a celebrity chef angle.

- Cost: $50,000 per city

EFA Sponsorship Contact

Deborah Castillero Executive Director w. 212.988.4160 deborah@endofound.org

www.endofound.org www.facebook.comendofound www.YouTube.com/endofound

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