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    THE ENDOCRINE SOCIETY

    Presenting

    whereScience and Medicine

    Converge

    Master: November 3, 2011

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    THE ENDOCRINE SOCIETY

    e em ers p

    RESEARCHERS

    g o a commun y othought-leaders and

    OTHER22% .

    Growing clinical practitionermembership, giving patient care

    a greater voice in scientificCLINICAL

    .43%

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    THE ENDOCRINE SOCIETY

    Advancing science and patient carethrou h our ournals

    Published over 15,000 journal pages annuallye most cre i e an ig y cite en ocrino ogy journa s

    reaching clinical practitioners, clinical investigators and scientists.

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    THE ENDOCRINE SOCIETY

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    THE ENDOCRINE SOCIETY

    Published continuously since 1941

    In-depth coverage of new developments,physician understanding, diagnosis andtreatment of endocrine & metabolic

    disorders.

    Regular features: clinical trials, clinical reviews,clinical practice guidelines, case seminars,

    and controversies in clinical endocrinology

    .

    *Kantar, Medical/Surgical June 2011, Table 120 Diabetes/Endocrinology Office & Hospital

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    THE ENDOCRINE SOCIETY

    Maximize ad exposure interspersedwit ig interest e itoria eatures

    Print TOC Di ital Onl TOC

    Listings by Interest

    News and Reviews

    Ads interspersed between majoreditorial sections

    Digital Only TOC drives additionaltraffic to unique online editorial

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    THE ENDOCRINE SOCIETY

    #1 Read Clinical Endo Publication

    Kantar, June 2012, Average Issue Readers

    Most Essential Publication amongendocrinologists in the AMA universe

    EJS-II, October 2011 Un-aided recall readership survey

    journals of the century in biology and

    medicine

    *Kantar, Medical/Surgical June 2012, Table 120 Diabetes/Endocrinology Office & Hospital

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    THE ENDOCRINE SOCIETY

    TOTAL CIRCULATION: 8,350 100% Member Requested ajority are c inica practitioners

    Buy 6 ads receive 1 FREE

    Bu 10 ads receive 2 FREE

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    THE ENDOCRINE SOCIETY

    Reaching Thought Leaders and Practitioners,

    bringing practicing endocrinologistthe latest information on the new drugs

    and quality of life.

    Re ular Features Include:Trends & Insights

    Spotlight on PolicyPractice Resources

    Trainee CornerSociety Update

    Tri Points Series

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    THE ENDOCRINE SOCIETY

    Reaching Thought Leaders and Practitionersor a a en ar Jan : Teens and stress

    Feb : Progesterone and progestins ar : rowt ormone t erapy cover

    Niacin therapy (feature)

    Apr : Weight control & technology

    Jun : Puberty problems July : Challenges in Cushings

    Au : Diet and lon evitSep : Thyroid dysfunction in pregnancy

    Oct : Diabetes dilemmasNov : Bone: Pagets disease

    Dec : Androgen excess, PCOS

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    THE ENDOCRINE SOCIETY

    Reaching Thought Leaders and Practitioners

    Clinical Practitioners (MD, DO) 10,550Clinical Rschers (MD/PhD, DO) 2,300

    as c esearc ers , Administrators (MD, MD/PhD) 300

    Edu/Teachers (MD, MD/PhD) 550, ,Endocrine Nurses 700Endocrine Physician Assistants 200Other 3,400

    Total Circulation 21,450Total International = 4,994

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    THE ENDOCRINE SOCIETY

    Reaching Thought Leaders and PractitionersThe fastest rowin readershi of all diabetes/The fastest rowin readershi of all diabetes/endo endo ournals*ournals*

    3000

    2000

    2500

    1000

    1500

    0

    500

    AIR AIE High Readers APEX

    Dec 09 Jun 10 Dec 10 Jun 11 Dec 11 Jun 12

    *Kantar, Medical/Surgical June 2012, Table 120 and 220 Diabetes/Endocrinology Office & Hospital

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    THE ENDOCRINE SOCIETY

    Reaching Thought Leaders and Practitioners

    The fastest growing readership of alldiabetes/endo journals* -

    #3 Avg. Issues Readers & Exposuresand High Readers*

    2012 Incentive Program

    Buy 10 ads receive 2 FREE

    *Kantar, Medical/Surgical June 2012, Table 120 and 220 Diabetes/Endocrinology Office & Hospital

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    THE ENDOCRINE SOCIETY

    Translational & eer-reviewed content

    100% Paid circulation (Addtl to dues) Highest Impact Factor (22.469)of allEndocrinology & Metabolism Journals

    2,628 Subscribers, Target Audience: Endos in clinical practice,

    clinical research and basic research

    Published Bi-monthly

    2012 Incentive Program: Buy 5 Ads, get one free

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    THE ENDOCRINE SOCIETY

    Endocrinology & Molecular EndocrinologyEndocrinology (Published Monthly )

    3,301 Subscribers (Basic Scientists) In rint since 1916 basic research on hormone function

    at the molecular, cellular, tissue and organ levels Impact Factor (4.993), 2nd only to JCEM in citations

    Buy 6 Ads, get one free, Buy 10 Ads get two free

    Molecular Endocrinology (Published Monthly ) 2,596 Subscribers (Basic Scientists)

    Impact Factor (4.889), Top 6% of all Biomedical Journals

    by Thompson Reuters2012 Incentive Program:

    Bu 6 Ads et one free Bu 10 Ads et two free

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    THE ENDOCRINE SOCIETY

    ur cope

    We are at all frontiersof endocrinology collectively as a society and

    individually as members.

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    THE ENDOCRINE SOCIETY | April 2010

    ocus o ur ct v tyDiabetes

    Diabetes is our highest priority

    Between 2005 2009,

    1,096 articles on diabeteswhile NEJM published only 660.(PubMed)

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    THE ENDOCRINE SOCIETY | April 2010

    ocus o ur ct v tyDiabetes10% of the presentations

    at our annual meeting were ondiabetes/metabolism/lipids.

    (Source: Analysis of 2009 ENDO presentations)

    More than 20% of articles in Journal of Clinical Endocrinology and

    e a o sm were on a e es,twice as many as anyother endocrine disorder.Source: Anal sis of 2009 CEM Content

    75%of our physician members

    diabetes medications.(Source: Analysis of 2009 ENDO Survey)

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    THE ENDOCRINE SOCIETY

    We talk to patients throughThe Hormone Foundation ,

    To translate science and raise public awareness to

    over 20 endocrine disorders, working directly withthe Society and its endocrinology experts.

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    THE ENDOCRINE SOCIETY

    e oun at on u s ts m ss on t rougmultiple channels

    www.hormone.orgPhysician referral service

    Patient Fact Sheets and

    guides accompanying CPGsVideos/CD-ROM

    Public education forums

    Multiple languageMedia education

    and campaignspublications