ending the guess who? game in marketing: using shared data to target the right customers

11

Upload: adroit-digital

Post on 07-Aug-2015

61 views

Category:

Marketing


1 download

TRANSCRIPT

Page 1: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers
Page 2: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers
Page 3: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers
Page 4: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers
Page 5: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers
Page 6: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers

© Adroit Digital. ADROIT DIGITAL is a mark of Adroit Digital. All rights reserved. Other marks listed are the property of their respective owners. Adroit Digital believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice

ADROIT DIGITAL MARKETING COLLECTIVE

Electronics

Men's Apparel

Gifts & Flowers

Home Furnishings

Photography

Beauty Supplies

PUBLISHERS WITH GREATEST REACH OF THE RENAISSANCE

TRAVELER:IN WHICH RETAIL CATEGORIES IS THIS CONSUMER MOST ACTIVE

ELSEWHERE ON THE WEB?

The Renaissance Traveler/Shopper

Page 7: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers

© Adroit Digital. ADROIT DIGITAL is a mark of Adroit Digital. All rights reserved. Other marks listed are the property of their respective owners. Adroit Digital believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice

ADROIT DIGITAL MARKETING COLLECTIVE

IN WHICH RETAIL CATEGORIES IS THIS CONSUMER MOST ACTIVE ELSEWHERE ON THE WEB?

Home Furnishings

Electronics

Tourism Groups

Beverages

Non-Profit

Events & Weddings

Discerning Destination Seeker

PUBLISHERS WITH GREATEST REACH OF DESTINATION SEEKER

TRAVELER:

Page 8: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers

© Adroit Digital. ADROIT DIGITAL is a mark of Adroit Digital. All rights reserved. Other marks listed are the property of their respective owners. Adroit Digital believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice

Photography

Electronics

Tobacco & Alcohol

Events & Weddings

Non-Profit

ADROIT DIGITAL MARKETING COLLECTIVE

IN WHICH RETAIL CATEGORIES IS THIS CONSUMER MOST ACTIVE ELSEWHERE ON THE WEB?

PUBLISHERS WITH GREATEST REACH OF THE MORE THAN “JUST

PARENTS” TRAVELER:

More Than “Just Parents”

Page 9: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers
Page 10: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers
Page 11: Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers