end of pricing : how groupon, facebook deals, thinknear kill pricing positionning and change...
DESCRIPTION
Before Price was: cost + margin + negociation Consumers try to: find the best deal --------------- Then: Promotion Buy one get one free, cost price offers, coupons Price was: Sometimes: cost + margin Sometimes: strategic temporary dumping or very low margin Consumers try to: find the best deal + hunt promotions --------------- Appearing: End of pricing Local Daily Deal Hub Quicker Feet www.quickerfeet.com Daily Deals Suggestion Service Koala Deals www.koaladeal.com Consumers try to: …don’t try nothing, just wait for deals he needs Now: Disconnection from any reality Daily Deals www.groupon.com , www.facebook.com/deals Hourly Deals (business slow time selling) www.thinknear.com Consumers try to: hunt promotions --------------- Mickael Bentz Mickael[a]gmail.com http://twitter.com/mickael_B www.linkedin.com/in/mickaelbentz http://mickael-bentz.blogspot.comTRANSCRIPT
Price was: cost + margin + negotiation
Consumers try to: find the best deal
Buy one get one free, cost price offers, coupons
Price was: › Sometimes: cost + margin
› Sometimes: strategic temporary dumping or very low margin
Consumers try to: find the best deal + hunt promotions
Daily Deals
› Groupon www.groupon.com
› Facebook Deals www.facebook.com/deals
Hourly Deals (business slow time selling)
› Think Near www.thinknear.com
Consumers try to: hunt promotions
Local Daily Deal Hub
› Quicker Feet www.quickerfeet.com
Daily Deals Suggestion Service
› Koala Deals www.koaladeal.com
Consumers try to: …don’t try nothing, just
wait for deals he needs
