END HUNGER | GROW URBAN AGRI-BUSINESSES

GENESISHOPE COMMUNITY DEVELOPMENT CORPORATION AN EMERGING FAITH-BASED NON-PROIFT

End Hunger

WHO WE ARE

An introduction of our

origin, vision, mission and

strategic directions as well

as our accomplishments.

Genesis Harbor of Opportunities Promoting

Excellence (GenesisHOPE) Community

Development Corporation, a 501(c)(3) tax

exempt MI charitable corporation founded in

2009. The emerging community development

corporation is dedicated to building community.

GenesisHOPE seeks to meet the needs of

people and communities in the Metropolitan

Detroit Area to eliminate poverty and

powerlessness.

Our vision is to be recognized as a community

development corporation that strives for

sufficient sustainable livelihood for all.

We carry out our mission by focusing on three

core areas of service:

• youth development

• community development

• economic development

CORPORATE OVERVIEW GENESISHOPE COMMUNITY DEVELOPMENT CORPORATION

GenesisHOPE 2009 Summer Enrichment Program Participants

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CORPORATE OVERVIEW STRATEGIC DIRECTION

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In advancing sufficient, sustainable livelihood for all, GenesisHOPE will:

1. Build Community Power, Health & Wealth

Organize community to increase public power for food justice, and offer a broad range of food awareness, food access and food industry economic development programs.

2. Develop Future Leaders

Train, educate and provide opportunities for the development of future leaders.

3. Foster Innovation and Collaboration

Develop innovative, collaborative approaches for building sustainable communities and the local economy.

4. Care for the Environment

Live and work within the bounds of the planet’s capacities for present generations without compromising the ability of future generations, and prevent and reverse environmental destruction.

5. Strive for Organizational Excellence

Attract, retain and mentor a diverse board of directors, staff, volunteers and community leaders, and improve the effectiveness and efficiency for utilizing resources to sustain all mission programs.

Sustained Economic Life

Sufficient Physical Health

Just Public Policies

Sustainable Environment

LONG TERM

OUTCOMES

GenesisHOPE has identified several problems plaguing

the people and the City of Detroit where Lutheran

congregations are located and serve – impoverished

people and place.

• Hunger & Poverty Challenges On average, 34% of the people live in poverty, 17% are unemployed, 36% receive SNAP/food stamp benefits.

• Food & Health Challenges “Fast food and other fringe food outlets are everywhere, yet there are comparatively few quality grocery stores where fresh and healthy foods can be purchased.” Residents are “statistically more likely to suffer or die prematurely from a diet-related disease”

• Youth & Poverty Challenges Over 77% of the students in Detroit Public Schools are economically disadvantaged. And, 80% of the students participated in the free lunch program.

• Vacant Land & Vacant Property Challenge Detroit has nearly 20 sq. miles of vacant land and buildings, and 30% is located on the lower eastside.

CORPORATE OVERVIEW COMMUNITIES SERVED | PEOPLE | PLACE

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SOURCE: Mari Gallagher Research Consultants, Examining the Impact of Food Deserts on Public Health in Detroit

LEAP Community Plan

Lutheran Congregations

LEAP Food Producing Processing Facility Project, Common Ground *

*

CORPORATE OVERVIEW COMMUNITIES SERVED | CONGREGATIONS | COMMUNITIES | ASSETS

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Cross of Glory

Salem Memorial

Immanuel

Iroquois Ave. Christ Genesis

GenesisHOPE

Spirit of Hope

Lutheran Pilot Locations

Gracious Savior

Lutheran Social Services of Michigan (LSSM)

SEMI Synod of ELCA

St. James

Emmanuel

St. Andrew

Revelation

Good Shepard

Mt. Calvery

Underling Source Map: Detroit Future City

*

* Heartline (LSSM)

Over the last three years in advancing the mission,

GenesisHOPE has:

• Improved employability skills for over 500 youth and

Increased awareness of healthy lifestyle choices. Provided

300+ hours per year of nutritional education, food system,

business, marketing and leadership skills training; and

employed over 100 youth and 25 youth as food

entrepreneur interns.

• Increased access to fresh healthy food. Over 3,000 lbs. of

produce was harvested from the SeedsGROW Farm and

sold at our Islandview Farmers Market and at Detroit

Eastern Market; and approximately 1,000 lbs. of food

freely distributed to the community.

• Increased public power and social capital. Collaborated

with 10 community development partners, reached

thousands of residents, and facilitated the co-creation of

the community data driven land use and re-densification

Lower Eastside Action Plan (LEAP) and The Villages

Communities Stabilization Plan as part of Detroit Future

City community engagement.

• Improved the physical environment by removing 30 tons

of trash and ensuring nearly 100 vacant open and

dangerous properties were secured.

CORPORATE OVERVIEW IMPACT | 2009 – 2012 OUTCOMES

GenesisHOPE 2009 “I Dream A Garden” Community Event

Sustained Economic Life

Sufficient Physical Health

Just Public Policies

Sustainable Environment

LONG TERM OUTCOMES

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This year, to advance the mission, GenesisHOPE:

• Improved employability skills for 50 youth and

employed 20 youth

Provided 8 hours of job readiness and employability skills

training for 50 youth, and 32 hours of banking basics, civic

engagement and leadership training for 20 youth. Employed 5

youth managers, 10 youth assistants and 6 youth as

entrepreneur interns.

• Improved basic business, marketing and leadership skills for

12 youth, and increased awareness of healthy lifestyle and

environmental choices for 90 youth.

Provided 300+ hours of environmental and nutritional

education, food system, business, finance, marketing and

leadership skills training. Entrepreneur interns created business

plan and pitched idea for youth owned and operated food

enterprise.

• Increased access to fresh healthy food while supporting over

10 local entrepreneurs, and increased social capital. Over

1,500 lbs. of produce was harvested from the SeedsGROW

Farm and sold at various Detroit Community Markets. The

Islandview Farmers Market supported 13 local vendors, and

provided a forum for sharing information to benefit the

community as well as numerous activities for the enjoyment of

all.

• Collaborating to Improve the physical environment

Participating in public-private collaboration for the Pulte

Detroit Blight Authority, a Green Zone work group and the

advancement of the Detroit Environmental Agenda.

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8 CORPORATE OVERVIEW IMPACT | 2013 OUTCOMES

Sustained Economic Life

Sufficient Physical Health

Just Public Policies

Sustainable Environment

LONG TERM OUTCOMES

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SITUATION ANALYSIS POSITION TO SUPPORT FOOD INDUSTRY GROWTH

SITUATION ANALYSIS

An internal and external scan to

understand the factors contributing

to hunger and how best to address

root causes.

End Hunger

34% of the

people live in poverty,

17% are unemployed,

36% receive

SNAP/food stamp benefits. SOURCE: 2010 U.S. Census

“Fast food and other fringe food

outlets are everywhere, yet

there are comparatively few

quality grocery stores where

fresh and healthy foods can be

purchased.”

SOURCE: Mari Gallagher Research Consultants, Examining the Impact of Food Deserts on Public Health in Detroit

PEOPLE FOOD & HEALTH CHALLENGE

“Over half a million Detroit residents live in areas

that have an imbalance of healthy food options.

They are statistically more likely

to suffer or die prematurely from

a diet-related disease, holding other key

factors constant.”

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SEMI Synod Congregations

Lower Eastside

30% of the city’s 20 sq.

miles of vacant land & buildings

are located on the lower eastside

PLACE VACANT LAND AND PROPERTY CHALLENGE

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*

* GenesisHOPE

Lutheran Social Services of MI SEMI Synod of ELCA

Over 77%

of the students in Detroit

Public Schools are

economically disadvantaged.

80% of the

students participated in the

free lunch program.

PEOPLE YOUTH & POVERTY CHALLENGE

GenesisHOPE Job Readiness & Employability Workshop Participants

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SOURCE: 2010 U.S. Census and 2011 Detroit Public School Report

PROGRAMMATIC STRATEGIES ADDRESSING ROOT CAUSES

PROGRAMMATIC STRATEGIES

Collaborative initiatives, programs,

services, products and projects to

address the root causes of hunger

and health-related diseases.

End Hunger

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LEAP Community Plan

Lutheran Congregations

Common Ground , a LEAP Food Producing Processing Facility Project, *

*

METRO DETROIT FOOD & SPIRIT TARGET PILOT AREA CONGREGATIONS | COMMUNITIES | ASSETS

Cross of Glory1

Salem Memorial1

Immanuel1

Iroquois Ave. Christ1 Genesis

GenesisHOPE

Spirit of Hope1

Pilot Locations

Gracious Savior

Lutheran Social Services of Michigan (LSSM)

SEMI Synod of ELCA

St. James

Emmanuel

St. Andrew

Revelation

Good Shepard

Mt. Calvery

Underling Source Map: Detroit Future City

*

* Heartline, prison re-entry housing (LSSM)

The Southeast Michigan Synod of the Evangelical Lutheran

Church in America (SEMI Synod) is one of 65 regional bodies of

the ELCA. The SEMI Synod empowers, supports and serves its 125

congregations and their members. The collective mission, in

worship we RISE UP as we celebrate Jesus’ work of dying and

rising. We give thanks that in Baptism we die and rise to new life,

too.

The SEMI Synod forms action driven groups and partners,

uncovers local mission opportunities to advance the strategic

mission to BEAR BURDENS, BUILD BRIDGES, and BREAK CHAINS.

These groups and partnerships are held accountable to a ministry

plan. Through these groups, God will BRING HOPE to communities

where Lutheran congregations are located and serve in the name

of Christ. The SEMI synod has a new Lutheran ministry partner,

GenesisHOPE Community Development Corporation.

GenesisHOPE has commissioned and authorized to launch and

manage the Lutheran economic development food initiative as a

strategic regional objective, “Metro Detroit Food & Spirit.”

OVERVIEW COALITION BUILDING |SOUTHEAST MICHIGAN SYNOD OF THE ELCA

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OVERVIEW COALITION BUILDING |THE SEMI SYNOD EMERGENCY FOOD PROGRAM

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A Study of Emergency Food in the SEMI Synod of ELCA

The initial step of our program is "A Study of Emergency Food in SEMI Synod of ELCA" project. The survey is based on the New York Hunger Survey And is designed to assess the 122 congregations in our Synod (region) to determine: (1) which congregations have an emergency

food program,

(2) what is the current capacity and reach of the programs, and

(3) how might we help build capacity and add services like SNAP outreach and Shopping Matters.

OVERVIEW THE TEAM |THE SEMI SYNOD EMERGENCY FOOD PROJECT

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• Jeanine C. Hatcher, Executive Director

GenesisHOPE • Gwen Gell, Program Manager

GenesisHOPE • Kenn Inskeep, Director of Research and

Evaluation

Evangelical Lutheran Church of America • Dann Taylor, Research Analyst

Evangelical Lutheran Church of America

• Crystal Scott-Mott, Associate Professor

of Marketing

University of Michigan • Rachelle Bonelli, VP of Programs

Gleaners Food Bank of SE Michigan • Susan Heath, Manager of Michigan

Benefits Access Initiative and Emergency Food and Shelter Program

United Way for Southeastern Michigan

Initial Survey The initial phone survey is to identify the congregation(s) with any type of feeding program and the contact person's name, phone and email address.

In-Depth Survey & Observation The in-depth survey is conducted face-to-face using a tablet and on-line survey. The surveyor observes operations and takes notes while connecting with food ministry leaders.

Food Dialogue & Dinner Geographically centered dialogues are conducted around the table to discuss hunger, showcase programs, and discuss collaborating and capacity building. Breakout sessions, visioning and other techniques are used to continue to build a regional coalition of food ministry leaders

Client Advisory Board We plan to create an advisory board of 1-3 clients from each feeding program, and will conduct a focus group sessions.

OVERVIEW URBAN AGRI-BUSINESS | PRODUCTS | SERVICES | PROGRAMS

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Food is a basic necessity for everyone. Therefore, food is a human right of every human being . The mission of GenesisHOPE of sufficient,

sustainable livelihood for all begins with food security for all. GenesisHOPE’s urban agri-business products, services and programs are

designed to create a culture of health, wellness and economic empowerment. We believe that a sustainable local economy driven by

community-based urban agri-businesses will provide food security for all. GenesisHOPE has a suite of programs, services, products and

businesses to facilitate it’s creation and demonstrate a food ecosystem in an urban agricultural park setting.

SeedsGROW Farm Islandview Farmers Market

Young Sprouts Our KitchenSYNC

Food Entrepreneur Internship Program

The Young Sprouts Food Entrepreneur Internship program is designed

to make a positive impact on a major problem of the relatively small

number of African American owned food production and processing

businesses in Southeast Michigan. The program addresses the social

determinants of how inner city youth view food and nutrition, land

and energy, and exposes inner city youth to hands-on practical

application of food production and retail food operations.

Internship is a method of on-the-job training to gain work experience

for professional

careers and

business ownership.

An internship consists

of an exchange of

services for

experience between

the student and

GenesisHOPE.

OVERVIEW PROGRAM |YOUTH FOOD ENTREPRENEUR DEVELOPMENT

Food Entrepreneur Internship

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The interns (age 13-18) participate in a one year program that consists

of a series of training, practical application, networking and marketing

opportunities focused on agriculture, the environment, the food

system, and business, marketing and leadership development. The goal

is to provide youth with experiential work and life skills experience to

increase the participants’ knowledge of agri-business ownership, and

career and community food movement opportunities.

Some of the expected outcomes are:

Increased employability skills and business ownership aspirations.

Improved financial literacy and business management skills.

Increased awareness of the impacts of food and nutrition on individual and public health outcomes.

Increased awareness of the environment and sustainable practices.

SeedsGROW Farm The SeedsGROW Farm is currently located at Genesis Lutheran Church, 7200 Mack on the SE corner of E. Grand Blvd. The production garden is 1/8th of

an acre and has been in operation for three years. The farm was owned and operated by GenesisHOPE’s Young Sprouts Food Entrepreneur Interns (age

13-17) for two years and served primarily as an instructional market garden. In 2013, the market garden has been redesigned as a for profit production

garden for the corporation as part of the Metro Detroit Food & Spirit Lutheran food initiative pilot.

MISSION: SeedsGROW Farm produces a variety of fruits, vegetables and herbs for distribution in the Metropolitan Detroit Area and promotes healthy

lifestyles and environments through hands on education about the production and consumption of natural locally grown food.

OVERVIEW PRODUCT| FOOD PRODUCTION | SUSTAINABLE AGRICULTURE

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“the soil makes the sprout come up and

a garden causes SEEDS TO GROW…”

OVERVIEW SEEDSGROW FARM | FOOD PRODUCTION | SUSTAINABLE AGRICULTURE

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Food Production

The small 1/8th acre market garden produced over 3,000 lbs. of food

this season. The gross sales for 2,000 lbs. of produce was $3,100. And,

nearly 1,000 lbs. (with an estimated value of $1,500) was distributed

freely to the community, along with the 900 lbs. (30%) rescued after

market by food pantries and soup kitchens.

Nearly 30 different crops were planted this season including 9 varieties

of greens, 5 types of herbs, 5 root vegetables, 5 varieties of tomatoes,

as well as apples, pears and plums. The cherry tomatoes and the kale

were the best sellers this season.

There is no fencing and so we estimate about 1-5% is lost prior to

harvesting. There was a 30% loss rate after harvest because

GenesisHOPE is not currently able to store unsold produce after

harvesting. The plan is to secure cold storage to reduce loss rates after

harvesting.

SeedsGROW Farm sold fresh pesticide-free produce at a variety of

Grown in Detroit collaborative farm stands, as well as it’s own farm

stand at Islandview Farmers Market.

$0.00

$100.00

$200.00

$300.00

$400.00

$500.00

$600.00

$700.00

$800.00

$900.00

$1,000.00

June July Aug Sep Oct

SeedsGROW Farm Sales Channels

Grown in Detroit

Islandview

Genesis

Wholesale - Apples

Total Sales

The small 1/8th acre market garden is managed by a seasonal farm

manager averaging 25-30 hours per week for 32 weeks at a rate of

$12-$15 per hour. The Young Sprouts Food Entrepreneur interns and

volunteers assist with routine maintenance and harvesting.

The farm had a net loss of $3,000. Expansion is required to become

profitable and leverage economies of scale. The plan is to expand the

existing market garden and acquire an additional 4 acres of land for

food production.

GenesisHOPE’s Islandview Farmers Market is located at Mack Ave. and

Field Street in the parking lot of Genesis Lutheran Church, 7200 Mack

on the SE corner of E. Grand Blvd. For the last two years, the site has

operated as a farm stand. As part of Metro Detroit Food & Spirit, the

stand expanded to a farmers market, and is a member of the Detroit

Community Markets network organized by the Detroit Eastern Market

Corporation.

Mission: The mission of the Islandview Farmers Market is to provide a

variety of “good food” and artisans to consumers in an environment

that fosters social and community connections, and supports

entrepreneurial opportunities.

“Good food” is healthy, green, fair and affordable as defined in the Michigan Good

Food Charter.

OVERVIEW SERVICE| RETAIL FOOD | ENTREPRENEUR SUPPORT |FOOD ACCESS

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Retail Food

Islandview Farmers Market has 5 stalls (tents) and a total of 13

vendors. In its first year of operation, the market has averaged $200

and 35 shoppers per market. SNAP accounted for $200 of the total

$3,000 market sales for the season. However, Senior Day at the

market coupled with the second Jazz’N the Garden event yielded

over 100 shoppers with gross market sales of nearly $1,000 for the

single market day. That’s nearly three times the average number of

shoppers per market day, and a third of the market’s total annual

sales for the season. GenesisHOPE also distributed over 100 lbs of a

5-bean soup mix (courtesy of SEMI Synod of ELCA Hunger Taskforce)

to senior citizens during the cooking demo performed by the Health

and Nutrition Institute of Michigan State University Extension

program.

GenesisHOPE and the Market vendors agree that programming is key

to driving traffic to the market, but more importantly it is paramount

to creating the marketplace as a destination for the community.

The market requires approximately 25-27 hours per week in staff

time at a rate of $12-$15 per hour, and at least 2 volunteers for 5

OVERVIEW ISLANDVIEW FARMERS MARKET | RETAIL FOOD| ENTREPRENEUR SUPPORT

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hours per market day. Vendor fees are only $10 per market in an

effort to support start-up operations, and provide a service to the

community…access to fresh healthy food. Farmers Markets require

subsidies to support economic development and provide a service for

the community.

The goal is to create a safe haven for community gatherings and

shopping. The plan is to grow the market to 10-15 stalls (tents), and

increase the average market sales and number of shoppers per

market by 50% in one year and 100% by the second year.

OVERVIEW FOOD PROCESSING| COMMERCIAL KITCHEN NETWORK | SHARED USE

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OVERVIEW FOOD PROCESSING| COMMERCIAL KITCHEN NETWORK | SHARED USE

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Provides a supportive and collaborative space for food

entrepreneurs to develop, launch and grow their business,

and community to gathering.

Our KitchenSYNC provides fully licensed and equipped commercial kitchen facilities and

support services, to empower primarily low-income women and people of color to change their

economic status where community is welcomed. We value: culinary craftsmanship and strive to provide

a space where remarkable culinary experiences and collaborations happen; regional agriculture and

commit to buying local; sustainability by making decisions that will have a positive environmental, social

and economic impact; and learning by offering internship programs, business training, and cooking

classes. The network of kitchens are located in Lutheran congregations across Metropolitan Detroit Area.

GRAND OPENING! Friday, May 12, 2015 | 9am

Salem Memorial Lutheran Church 21230 Moross Rd ~ Detroit, MI

Special Honorees

Dan Carmody, Eastern Market Corporation Tom Woiwode, Community Foundation of SE MI

Guy Williams, Detroiters Working for Environmental Justice