encounters digital training day

Encounters DigitalDigital Training Day

Encounters DigitalDIGITAL TRAINING DAY

ScheduleA. 10.00 - 10.15: Introduction & Creative DigitalB. 10.15 - 11.30: Social Media-------- 11.30 – 11.45: Break ---------C. 11.45 - 1.00: Audience DevelopmentD. 12.30 – 1.00: Tool Box--------- 1.00 – 1.30: Lunch ----------E. 1.30 - 2.15: Websites, posts & blogsF. 2.15 – 2.45: Practical, creating & editing a postG. 2.45 - 3.30: Multimedia production--------- 3.30 – 3.45: Break ----------H. 3.45 – 4.30: Q&A & One-on-OneQ&A & One-on-OneQ&A & One-on-OneQ&A & One-on-OneQ&A & One-on-OneQ&A & One-on-OneQ&A & One-on-One

Encounters DigitalDIGITAL TRAINING DAYA

WHY DIGITAL

• Now entering mass-adoption (Not going away)• By 2015 every phone will be a smart phone• 2.5 Billion users (2011) 1/3rd worlds population• Uses 10% of the worlds electricity consumption• There is a dark web...• It cannot be closed down• The digital revolution has only just started...

Question

Good, bad indifferent, creative opportunity ?

Encounters DigitalDIGITAL TRAINING DAYB

Social Media

"interactive platforms via which

individuals and communities create and share

user-generated content”


Old Model: Broadcast

One to manyFew have a voice

New Model: Everyone has a Voice

One to one/One to manyEveryone has a voice


Drawbacks of New Model

NOISE!


SOLUTION

Know your Audience:Who are you trying to reach ?

Know your message:What are you trying to say ?

[ More in next section ]


SOCIAL MEDIA PLATFORMS

We are going to have a brief lookat some of the main platforms;

1. Twitter2. Facebook3. LinkedIn4. Flickr5. Youtube/Vimeo6. Pintrest7. Instagram


FREE ?

You are the product...


TWITTER

It’s a platform wherein users share their thoughts, news, information and jokes in 140 characters of text or less. Like a

public text message.


TWITTER

TWEET: A 140-character message.RETWEET (RT): Re-sharing or giving credit to someone else’s tweet.FEED: The stream of tweets you see on your homepage. It’s comprised of updates from users you follow.MENTION (@): A way to reference another user by his username in a tweet (e.g. @jwengwell). Users are notified when @mentioned. It’s a way to conduct discussions with other users in a public realm.DIRECT MESSAGE (DM): A private, 140-character message between two people. You may only DM a user who follows you.HASHTAG (#): A way to denote a topic of conversation or participate in a larger linked discussion.


TWITTER

The Hardest thing is knowing what to say...


TWITTER

5 MINUTE TASK

WRITE A TWEET....

@


FACEBOOK

1,000,000,000 USERS!

[ Though only 10% are active ]

• Facebook is mainly personal social• Facebook is commercially

AGGRESSIVE• Facebook has copyright issues;Everything you post is then co-owned by the

company


FACEBOOK

PERSONAL OPINION: AVOID


LINKEDIN

Is the social network for professionals

not just corporate

INCREDIBLY USEFULYou should be on it!

Great for;

• Finding decision makers•Being found! (high on search index)

• Primary people research• Finding skills


LINKEDIN

Finding People Demo...

Or log-in and connect to each other


MEDIA HOSTING SITES

4. IMAGES: Flickr5. VIDEO: Youtube/Vimeo6. MULTIMEDIA: Pintrest7. IMAGES: Instagram (smart phone only)

Why ?

Self-hosting images and video is an expensive and technical business. These services make it easy, but watch out, your audience don’t want advertising to!

Encounters DigitalDIGITAL TRAINING DAYC

AUDIENCE DEVELOPMENT

Know your Audience:Who are you trying to reach ?

Know your message:What are you trying to say ?



Example: Encounters Arts

...the following core objectives;1. Develop new audiences for work

2. Strengthen and expand interaction with existing audiences

3. Extend the core practice of work into the digital space




...the following core objectives;1. Develop new audiences for workFIND NEW!2. Strengthen and expand interaction with existing audiences ADDING VALUE - DEEPENING RELATIONSHIP3. Extend the core practice of work into the digital spaceCREATIVE OPPORTUNITY




1. Get partners for particular projects ie: communicating with schools to help get students to be involved in projects2. Create opportunities in general For example inviting journalists to performances to generate press coverage3.Generate income for projects ie: attracting people to paid workshops, or communicating with funders4. Wake people up! To extend the work of specific projects into general communications5. Strengthen existing network Helping to develop and expand the existing relationship6. Attract event audiences Making sure that all events are very well attended7.Attract participants For example finding the right mix of people to be involved in projects



1. Develop new audiences for work

FIND NEW!

?



2. Strengthen and expand interaction with existing audiences ADDING VALUE - DEEPENING RELATIONSHIP

?



3. Extend the core practice of work into the digital space

CREATIVE OPPORTUNITY

?

Encounters DigitalDIGITAL TRAINING DAYD

TOOLBOX

Getting tasks done;

EDITING VIDEO, EDITING AUDIO, EDITING IMAGES, CREATING PDF’s, COMPILING REPORTS etc.

Web Tools

Best for sharing and gathering information

Desktop Tools

Best for processing & creating media


TOOLBOX

Web Tools

Best for sharing and gathering information;

Examples

• Doodle: Finding the best date for a collaborative event• Survey Monkey: Conduct a survey via Email• Eventbrite: Enable tickets for events to be booked/sold• Soundcloud: Enable sharing & Embedding of Audio Files• Mailchimp: Create and send out Email News letters• Wordpress/Tumblr: Create websites• Google Docs: Collaboratively Edit Documents• Slideshare: Share presentations (powerpoint/keynote)


TOOLBOX

Desktop Tools

Best for processing & creating media;

Examples

• Photoshop: Image Editing• Adobe Premier/Final Cut Pro/iMovie: Edit Video• Adobe InDesign: Desktop Publishing• Screenflow: Create instructional screencasts• Handbrake: Turn DVD disks into Digital Video Files

etc....


TOOLBOX

Getting stuff done;

OPEN TABLE.... What do you want to get done and don’t know how ?

?

Encounters DigitalDIGITAL TRAINING DAYE

WEBSITES, POSTS & BLOGS

A website can be lots of things, a shop, a portfolio, an information service, a discussion forum or a blog. A blog (short for web-log) is a type of website that consists of regular ‘posts’ which are articles written about certain subjects. Blog posts are date sensitive and arranged in a timeline like a diary.

TERMINOLOGY

Category: The subject area that the post refers to.

Tags: Tags are keywords that are associated with posts.

Comments: Blogs also offer the opportunity for readers to give feedback on posts (need to be used with care!)

Share: Most blogs (and lots of webpages) have ‘share’buttons which enable users to share the address of a post via Social Media.

Encounters DigitalDIGITAL TRAINING DAYF

PRACTICAL, CREATING & EDITING

Basic HTML (Not as scary as it looks)

This tag makes text bold

This tag put the words inside it into a paragraph

 This creates a return, so to put text on a second line we use two of these together ie: 

This makes text italic

<img src="http://www.imageaddress" > This tag adds an image

<a href="http://encountersarts.org.uk">This makes a link</a>

http://www.image/

Encounters DigitalDIGITAL TRAINING DAYF

PRACTICAL, CREATING & EDITING

DEMO

Creating a post in Wordpress and an overview of the Wordpress dashboard....

Encounters DigitalDIGITAL TRAINING DAYG

MULTIMEDIA PRODUCTION

Important Key Concepts;

DATA SIZE

What is a megabyte, a gigabyte ?

RESOLUTION

What are pixels, and why do they matter ?

COMPRESSION

Why is an image from a camera too big to email ?




DATA SIZE

What is a megabyte, a gigabyte ?

1 K (Kilobyte) is equivalent to a full page of A4 textAn email without images may be 5-10 K

1 MB (Megabyte) is 1000 KilobytesA (compressed) digital music file might be 5-10 MBThe largest email attachment is usually 10MB. A CD holds 700MB

1 GB (gigabyte) is 1000 MBA (single layer) DVD hold 4.7 GB. A new computer will have a hard disk of around 500 GB




RESOLUTION

What are pixels, and why do they matter ?




COMPRESSION

Compression is a way of reducing the amount of data that needs to be used to store media. It reduced quality but tries to hide it!

ie: A CD contains uncompressed Data. A single track may be 70MB, but when compressed is 5MB

ie: An image from a SLR camera is probably not compressed, the image may be 50MB, but when compressed could be 2MB

ie: DV Video is 12GB per hour, but when compressed can be 1GB per hour and look the same (nb: compressing video takes ages)



Image Optimisation

KEY CONCEPTS

Brightness & Contrast:

Colour Temperature



Image Optimisation

Optimised images are nicer to look at, faster to download, making their presentation more professional & enjoyable.

You can also add effects such as blurred edges and glowing highlights to add ‘production values’

Encounters DigitalDIGITAL TRAINING DAYH

Q&A & ONE-ON-ONE

Questions & Specific helpwith projects/issues etc.

encounters digital training day

Education

character message

public text message

direct message

personal social facebook

aggressive facebook

social network

active facebook

elses tweet