enabling the multi screen experience scte conference

1© 2008 Alan Quayle

Alan QuayleBusiness and Service Development

www.alanquayle.comwww.alanquayle.com/blog

www.linkedin.com/in/alanquayle

Enabling the Multi-Screen Experience: Case Studies in Third Party Multi-Screen

Services


What’s Changed?

Action Plan

Case Study

LessonsLearned


What’s Changed?


Re-Launch

An Operators Product Development Process

Opportunity Identified

18-30 months

Market Research

Find Budget

New product development processLaunch

12-18 months


What’s Changed?

Expectations


What customers expect

6-12 months

Weekly

18-30 months

4 months


High StreetStores

SubsidizedPhones

NetworkControl

EcosystemControl

CustomerRelationship

Brand

BillingRelationship

Use Case• Jim’s recently hired a nanny to look after his two young sons• When he’s on the road he can also check-in from his mobile phone, just to make sure

everything is OK. He also shares access with his parents so they can check in from their tru2way™ STB

– Single Sign On and tru2way™ video streaming API to ensure quality delivery of video• While at work using a bookmark in his PC browser Jim goes to the Home Camera site,

logs on, gets a message to his mobile to confirm its him, and can view his home cameras

– Messaging API for additional security• While at work he can schedule an event at 2PM to see they’re getting their mid-

afternoon nap from his PC– Messaging API for deliver of video clip

• From his mobile, he either uses the browser to the Home Camera service, or uses an ODP (integrated family services) to check on his kids location, and then views the home camera to make sure they’re behaving themselves

• While on holiday (house is empty) the system is set so that should there be movement a video clip is sent to his phone

– Messaging API

Lessons Learned...

• Take small steps; clearly define the scope• Don’t expect support from those you

marginalize...• Everyone is an architect; think Governance...• Legacy, legacy, legacy, you cannot avoid it...• Don’t forget the partners...• This is not easy...


Action Plan


New revenue and increase customer value through Open Innovation

Clear Vision

Open the network to 3rd parties and share in

value stimulatedAgreed Strategy

Short-term OPEX savings, long term revenue growth

Realistic Plan


OrganizationalCommitment

Promote the Winners

Things to do List

Copying is OK

It’s NOT the Technology

It’s your PLAN!