ENABLING INNOVATION Samartha VashishthaAdobe Systems

WHAT IS INNOVATION?A new idea, device, or method

The process of introducing new ideas, devices, or methods

A new approach to an existing idea

WHY DO WE INNOVATE?

…because we have a problem

worth solvingCreative urge Career considerations

A STORY WORTH TELLING

ARE YOU AN INNOVATOR?

Divine inspiration or a method behind the madness?

Ideation…

5 BEHAVIORS OF INNOVATORSObserving

Questioning

AssociatingNetworking

Experimenting

Identify problems worth solving.Often, innovation happens at the crossroads of disciplines.

A PERSONAL JOURNEY

MOTIVATION

Creative urge

Pressing problemsPrestige • Developing an understanding of

the business• Several years, several rejections• Immunity to failure

ARTICOOLATEA system to serve context-aware style and writing advice.

Mainstream or colloquial

Contemporary or obsolete

Influenced by a dialect

Relevant to a domain

ARTICOOLATE

IDENTIFYING AND CATEGORIZING SELFIES

Using optical geometry and human anatomicalconstants to identify selfies/group selfies in acorpus of digital images

A FRAMEWORK FOR INNOVATION

KICKBOXA six-step process to bring ideas to life.

Inception

Ideate

Improve

Investigate

Iterate

Infiltrate

Open-source Red Box framework: http://kickbox.adobe.com

INCEPTION

Why do you want to innovate?

…understand your motivation.

• Challenge yourself• Add meaning to your work• Create longstanding value• Give back to the community• Start your own company

• Try something new• Prepare for your next role• Build efficiencies• Give your resume that edge• Upskill yourself

IDEATE AT THE CROSSROADS

Location Internet of Things

Smart devices

Automated transport

Digital marketing

User-created content

Consumer NLP

Hyperlocal news

IMPROVE

Score and rate your idea. Solicit helpful suggestions.

The Kickbox canvas.

The Kickbox scorecard.

https://kickbox.adobe.com/workshop/kickbox/7d625387/section3/step8/https://kickbox.adobe.com/workshop/kickbox/7d625387/section3/step8/

INVESTIGATE AND ITERATE

Run a campaign

Speak to real users

User feedback services

Learn from competitors

A/B testing

INVESTIGATE AND ITERATE

INFILTRATEPitch

Fail

Improve

Succeed.

Stay hopeful.

WHAT COMES NEXT

“It’s delivered by leprechauns riding on unicorns.”

The Blue Box.

ENABLING INNOVATION

ENCOURAGEData-driven decisions

User validation

Inexpensive experiments

Quick prototypes

PITFALLS

Waiting for the killer idea/divine inspirationSummary executions and “net kills”Letting emotion trump dataEvaluating the person instead of the ideaNot letting go of bad ideasNot letting ideas evolve

BACKUP SLIDES

ARTICOOLATE: A TECHNICAL VIEW

• Crawl trusted websites on the Web

Search

• Analyze content to extract reusable sentence fragments (senfregs)

Analyze

• Use the senfregs to deliver focused, relevant writing advice

Deliver

CATEGORIZING SELFIES: A TECHNICAL VIEW

Enabling innovationWhat is innovation?Why do we innovate?A story worth tellingAre you an innovator?5 behaviors of innovatorsA personal journeymotivationArticoolateArticoolateIdentifying and categorizing selfiesA framework for innovationKickboxInceptionIdeate at the crossroadsimproveInvestigate and iterateInvestigate and iterateinfiltrateWhat comes nextEnabling innovationencouragepitfallsBackup slidesArticoolate: A technical viewCategorizing selfies: A technical view