enabling business success using apis

Enabling Business Success with APIs

Ross Garrett, Director Product [email protected] | @gssorCA Layer 7

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APIs : What are they? Why are they important?

What is driving API growth?

What are the Business Objectives for your API?

How to deliver on these Business Goals

Introduction to the Layer 7 API Management Platform

Q&A

Agenda

APIsWhat are they?

Copyright © 2013 CA. All rights reserved.


API = Application Programming Interface

APIs are for connecting computer software machines

Modules within a program

Programs on a server

Programs over local networks

My CodeYour Code

My API


Our businesses are running on software & machines

Enterprise Resource Planning

Customer Relationship Mgt

Supply Chain Mgt

Logistics

Ordering

Billing

etc.


Web APIs are for connecting web machines

Over the World Wide Web

Exploiting ubiquitous networks; public and private

My API


We are surrounded by Web APIs


Did you check the weather today?


Why are APIs Important?


APIs are the Fabric of Our World


For many startups and disrupters, APIs are the very core of their product


For most other organizations, APIs are the leading edge of innovation


Even our things are controlled by APIs these days


The API Market is Expanding Rapidly


Deploying an API is easy

deploying an effective API is

difficult


Effective == meeting business goals

$


The Basics…

PUBLIC

Enable open access to 3rd

parties, where no pre‐existing business relationship exists

PARTNER

Used to provide access to data with a trusted business partner.

Strategic Value:

Reach new customers

Drive brand awareness

Unlock value of data

Strategic Value:

Collaboration

Value add

New revenue

PRIVATE

Used internally to integrate backend systems, and enable cloud/mobile access

Strategic Value:

Innovation

Agility/flexibility

Efficiencies


Innovation

Revenue

Connected Devices

Integration

Reach & Retention

55

44

33

22

11


$


Reach & Retention


Reach & Retention

Exploit new channels to customers and partners

Mobile

Social Media


Traditional Web Apps

No programmatic access from the Public Internet


Apps Now Span Multiple Platforms

My Business

Mobile and social media apps require programmatic access

The days of hiding critical business services behind firewalls are over


Apps Now Span Multiple Platforms

My Business

Mobile and social media apps require programmatic access

The days of hiding critical business services behind firewalls are over

You will need aWeb API to reach customers on mobile and social media


Who’s Doing It?


Integration


Integration

Integrating IT & Business Applications we are moving to the Cloud

Integrating with partners and corporate customers


APIs support ongoing initiatives tore‐configure the enterprise


APIs support ongoing initiatives tore‐configure the enterprise

Reduce costs

Streamline operations


Who’s Doing It?


Connected Devices


Connected Devices

Providing connectivity to consumer electronics that push data to the cloud

Connecting remote sensors on utility networks

Providing integration between infrastructure services in a Smart City


Using a Rail Industry Example

Speed Gates

Wayside InspectionSystems

Wheel ImpactLoad Detectors

Positive TrainControl Systems

Mobile solutions forField Personnel /Inspectors

* http://www.nae.edu/Publications/Bridge/TransportationInfrastructure/TheFreightRailroadRenaissance.aspx


Smart field technology must integrate with core systems

* http://www.nae.edu/Publications/Bridge/TransportationInfrastructure/TheFreightRailroadRenaissance.aspx

…and feed back information to new mobile apps in the hands of field personnel.


Who’s Doing It?


Revenue


Revenue $

Content Distribution

API Usage Charging

Affiliate Marketing


Tiered API Usage $

500 calls/month

5000 calls/month

1000 calls/month


Sometimes you Pay the Partner

AffiliateProgram

Revenue Share

Recurring Fees

Cost Per Action

$


Who’s Doing It? $


Innovation


Innovation

Provide a platform for building products

Extend the usable life of legacy applications

Empower internal & external innovation


Who’s Doing It?


Who’s Doing It?

Source : http://thevaluesquad.com


Who’s Going to do It?

http://www.layer7tech.com/infographic/

Delivering on these Business Goals



We’ve Shown that Business Goals are Varied


Naturally leading to Buyer Segmentation…


Affinity Segmentation…


Delivery Segmentation…


Yet, we can realize these diverse requirements via a single product


API Management Platforms

Forrester Wave:API Management Platforms, Q1 2013

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change

Forrester Research Inc., “Forrester Wave: API Management Platforms, Q1 2013”, February 5, 2013


API Delivery and Management

The API Portal

Developer management

Full reporting and analytics

Centralized API management

The API Gateway

Manage access to data and APIs

Extending the life of legacy applications

Bridging traditional IT with cloud/mobile services


APIs are Central to the Modern Enterprise


Layer 7 delivers APIs Quickly and Securely


Q & A


Thank‐you!

Ross [email protected] | @gssor


This presentation was based on current information and resource allocations as of April 2013 and is subject to change or withdrawal by CA at any time without notice. Notwithstanding anything in this presentation to the contrary, this presentationshall not serve to (i) affect the rights and/or obligations of CA or its licensees under any existing or future written license agreement or services agreement relating to any CA software product; or (ii) amend any product documentation or specifications for any CA software product. The development, release and timing of any features or functionality described in this presentation remain at CA’s sole discretion. Notwithstanding anything in this presentation to the contrary, upon the general availability of any future CA product release referenced in this presentation, CA will make such release available (i) for sale to new licensees of such product; and (ii) to existing licensees of such product on a when and if‐available basis as part of CA maintenance and support, and in the form of a regularly scheduled major product release. Such releases may be made available to current licensees of such product who are current subscribers to CA maintenance and support on a when and if‐available basis. In the event of a conflict between the terms of this paragraph and any other information contained in this presentation, the terms of this paragraph shall govern.

Certain information in this presentation may outline CA’s general product direction. All information in this presentation is for your informational purposes only and may not be incorporated into any contract. CA assumes no responsibility for the accuracyor completeness of the information. To the extent permitted by applicable law, CA provides this presentation “as is” without warranty of any kind, including without limitation, any implied warranties or merchantability, fitness for a particular purpose, or non‐infringement. In no event will CA be liable for any loss or damage, direct or indirect, from the use of this document, including, without limitation, lost profits, lost investment, business interruption, goodwill, or lost data, even if CA is expressly advised in advance of the possibility of such damages. CA confidential and proprietary. No unauthorized copying or distribution permitted.

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