ronewmedia conferenceBucharest, May 16th, 2012

10 Major Trends In Corporate Social Media Management

Yann Gourvennec

Director, Web, Digital & Social Media

http://orange.com

cc, some rights reserved © 2012 – Orange – web, digital & social media

http://oran.ge/10smtrends

10 major trends in Corporate Social Media Management

1. tablets2. content marketing3. impact on HR4. curation5. beyond the fan page6. direct client interaction7. enterprise social networks8. brand advocates and champions9. proliferation of platforms10.the new bubble

cc, some rights reserved © 2012 – Orange – web, digital & social media

http://oran.ge/10smtrends

You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information http://media-aces.org

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3 phases in a social media project

1

2

3

TRIGGER

DEVELOP

STRUCTURE

initial resultsprove efficiencyconvince and grow

industrialisespread the wordprofessionalise

evaluate relevancemeasure opportunitybuy-in

results

effort

interact with us online

@orangehttp://www.facebook.com/orange

http://live.orange.com

cc, some rights reserved © 2012 – Orange – web, digital & social media

http://slideshare.net/orange

thank you!

cc, some rights reserved © 2012 – Orange – web, digital & social media