Employment & the Ageing Population

Making the Most of the Emerging Dynamics for Your Business’ Conference

20 June 2012

Rachael Mather, Age UK Hull

Age UK Hull

• Local independent Charity since 1949

• Supports people over 50 to lead independent, better quality life

• Health, socialisation, advocacy, benefits advice & employment support

• 30 staff / 100+ volunteers

• Healthy Living Centre

State-of-the-artHealthy Living Centre

Restaurant, Fitness Hall, Hydro Pool and Gym

Age UK Hull’s motivation:

• Very high levels of unemployment

• Over 50’s receive no specialist support

• People trust Age UK & like using facilities

• Employment support background

• Develop new partnerships

• Provides new PCs

• Signpost other services

Unemployment in Hull

JSA Count - Kingston upon Hull Local Authority Area

13200

13600

14000

14400

14800

15200

15600

16000

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11

Jul-11

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11

Jan-12

Current situation:

• Worst place to find work in UK (Adzuna)

• 40 people chasing every job and in some wards, 80 people

• Effects of cuts / government policy

• Over 50’s 2nd worst hit group,

after 18-24 year olds

Over 50’s unemployment

• 2125 claiming JSA

• Increasing +135 each month

• 6.8% increase in January 2012 from December 20122

• (9.1% under 18’s)

• Complex factors

• Multiple deprivation

Age UK Hull’s approach:

• Work with DWP / Job Centre Plus

• Discuss need & make ‘business case’

• Offer something different

• Strength of brand

• Empathy & understanding

• Personal experience

Work Clubs

• Age UK Bradford, Milton Keynes, Southampton, Plymouth, Camden….and Hull

• Voluntary sector , Charities, Trade Unions

• Skills & understanding

• Trust

• Guidance

• DWP Guidance available at:

http://www.dwp.gov.uk/docs/work-club-guide.pdf

• Rachael Mather, Age UK Hull

01482 324644 rachael.mather@ageukhull.org.uk

Thank you