employment branding and recruitment marketing
TRANSCRIPT
Employment Branding and
Recruitment Marketing
Marketing Strategies to Recruit Talent
More Effectively
• Achieve Hiring Goals
• Faster Time-to-Fill
• Increased Retention
Our Leadership Team
Susan MacNicol – Founder/President
25+ Years of National and Global, Integrated Marketing Experience
Certified Recruitment Marketer
Strategic Marketing Expert
MBA – Pepperdine University
Tami Wloch – Director, Social/Digital Media
Shilpa Chaubal
Operations Manager
Trisha Johnson
Senior Account Executive
Advisory Panelist,
Facebook Corporate
Advisory Panelist,
LinkedIn Corporate
SEO Certified
Google Analytics Certified
Specializing in Integrated Marketing
Brand Development
Social/Digital Media
Strategy & Plans
B2B and B2C
National Strategic Partnerships
Job Fairs
TV, Radio, Video Production
Market Research
Email & Direct Mail
Employee Referral Programs
National Trade Conferences/Shows
Membership Campaigns
Product Launches
20 Years ~ Full-Service Marketing Agency
Clients
Prior Corporate Roles:
Paid Digital Ads We can run campaigns on all of the following Platforms:
We reach your target market
whenever they are online, wherever they are online.
✓Messenger
✓Oculus
As well as the 47,000 online sites thru the Audience Network!
✓Snapchat
✓TikTok
Reaching Your Targets On
Over 47,000 online platforms!
We reach your target market whenever they are online, wherever they are online.
Here are few of our online placements:
Transparent Job Market
64% Research a Company Before Applying
▪ 18 sources of Information
▪ 7-8 company reviews
▪ 7-10 touches with your company
What are candidates seeing about your company?
ONLY 28% OF COMPANIES Have Made Employer Branding a Priority
Candidate Journey – Many Touchpoints
▶
4/2/2018
Why Employment Branding?
▶An employment brand is the market perception
of what it's like to work for an organization (the
employee experience)
▶A solid Employer Brand brings you:
▪ 50% more qualified applicants, saving money on PR
and recruiting fees
▪ 28% reduction in turnover due to better cultural fit
Attract, Engage, Nurture, Convert
ATTRACTJob Ads, Events SEO, Social
Media
ENGAGECareer Site,
Talent NetworkJob Site, Referrals
NURTURE Email, CRMTalent Network,
Newsletters
CONVERT Job Alerts, Call To
ActionMetrics
Process to Attract and Engage Talent1. Establish Company Career/Hiring Foundation
• Employment brand
• Career Page
• LinkedIn and Facebook Career profiles
• Glassdoor profile
• Webpages and Blogs with more info for specific jobs
• Testimonials from staff – Print and Video
2. Hiring Process • Review Job Descriptions
• Establish Referral Programs
• Revise Interview Questions
3. Digital Marketing• Reach candidates where they are – online
• Target candidates across LI, FB and 47,000 digital sites
• Drive them back to more, exciting details about the role
4. Local Partnerships – Community Outreach –
Connect with talent in new places for current/future pipeline• Reach potential candidates at colleges, high schools, tech programs to
introduce the roles, and beat competitors
• Internships, presentations, facility tours
• Testimonials
Attract and Engage TalentEstablish Company Career Foundations
United Website Career Page Glassdoor Review
Attract and Engage Talent
Facebook Job Listing LI Job Listing
Manufacturing Case Study
Erie International Group
Painesville, Ohio
Manufacturing Case Study – Erie International – Painesville Ohio1. Career Page on Websitehttps://pullmaninnovations.com/careers-at-eig/
Manufacturing Case Study – Erie International – Painesville Ohio1. Career Page on Website (continued)
Manufacturing Case Study – Erie International – Painesville Ohio1. Career Page on Website (continued)
Manufacturing Case Study – Erie International – Painesville Ohio1. Career Page on Website (continued)
Manufacturing Case Study – Erie International – Painesville Ohio1. Career Page on Website (continued)
Manufacturing Case Study – Erie International – Painesville Ohio1. Careers Page on Website (continued)
Manufacturing Case Study – Erie International – Painesville Ohio2. BLOG
Manufacturing Case Study – Erie International – Painesville Ohio3. Digital Ads – Paid, Targeted to Specific Audiences
Manufacturing Case Study – Erie International – Painesville Ohio4. Results - In ONE Month – Applications Up From 5 to 51
Social Media Or Website Audit To Increase Sales or Applicants
Standard Price = $600
For Webinar Attendees - $300
Extensive
Review of Your Pages
Written ReportStep-by-Step Instructions
Live
One Hour
Video Call
To take advantage of this offer, reach out to Emily Lee at [email protected]
Additional Services:
SC offers a wide range of services which can be added at any time to increase website traffic,
awareness and sales. Some of these marketing tactics include:
• Digital Marketing Campaigns – Social Media, Lead Generation, Email Campaigns, etc.
• Video production – short videos to leverage on Social Media, longer videos to be used for PR
• Public Relations (PR) – personal appearances; press releases
• Advertising – print or digital ads targeted to a specific market; Radio and TV ads
• Training materials
• Trade show strategy and materials (10-foot booth available for rental)
• Direct Mail, Print
Tami WlochDirector of Social/Digital Media, SC MarketingAdvisory Panelist, Facebook & LinkedIn
ww.SCmarketinginc.com
Link To Us On
LinkedIn!
Susan MacNicolOwner/Founder, SC [email protected]
Our Thanks To