employer branding: innovative tm strategies
DESCRIPTION
M&D of TALENT. Employer Branding: Innovative TM Strategies. GP Rao Head- Management Services, Recron Malaysia Sdn Bhd. Our Parent Company RIL. USD in bn. India’s largest private sector enterprise. Recron Malaysia Sdn Bhd. Kuala Lumpur Head Office 200 employees. Melaka - PowerPoint PPT PresentationTRANSCRIPT
ECU 2011 Singapore - 19th & 20th October 2011G P Rao
Employer Branding:Innovative TM Strategies
M&D ofTALENT
GP RaoHead- Management Services,
Recron Malaysia Sdn Bhd
ECU 2011 Singapore - 19th & 20th October 2011G P Rao2
Our Parent Company RIL
India’s largest private sector enterprise
Revenue 58
Net Profit 4.5
Cash Profit 7.7
PBDIT 9.2
Exports 32.9
Market Cap 76.9
USD in bn
ECU 2011 Singapore - 19th & 20th October 2011G P Rao3
Recron Malaysia Sdn Bhd
3
• Nilai190 acres5500 employees
• Melaka 40 acres1800 employees
• Kuala LumpurHead Office200 employees
World’s Largest Integrated Polyester & Textiles ComplexSales : USD 1 bn : 91 % exports
ECU 2011 Singapore - 19th & 20th October 2011G P Rao4
47%
22%
28%
1%
1%
1%Nationalities
MalaysiansBanglaVietnameseIndonasianNepalOthers
Nationalities Total Employees
Malaysians 3492
Bangladeshi 1625
Vietnamese 2109
Indonasians 107
Others 64
Total 7425
Recron Malaysia : Nationality Mix of Employees
ECU 2011 Singapore - 19th & 20th October 2011G P Rao5
71%
14%
8%7%
Age
<35
35<40
40<45
45+
Age Mix Total Employees<35 524435<40 106740<45 57245+ 542
Total 7425
Recron Malaysia :Age Mix of employees
ECU 2011 Singapore - 19th & 20th October 2011G P Rao6
Levels Total Employees
Gem Mgr 38
Mgr/AM 69
SC/ASC 221
Offr/Engr etc 531
Worker Supervisors 343
Worker Leaders 975
Techn/Gen.Workers 5248
Total 7425
0%1%3%
7% 5%
13%
71%
Levels
Gem Mgr
Mgr/AM
SC/ASC
Offr/Engr etc
Worker Supervisors
Worker Leaders
Techn/Gen.Workers
Recron Malaysia :Level Mix of Employees
ECU 2011 Singapore - 19th & 20th October 2011G P Rao
Recruitment & SelectionPerformance managementTrainingLeadership DevelopmentSuccession PlanningRewards ManagementCareer Management
Tale
nt M
anag
emen
t
ECU 2011 Singapore - 19th & 20th October 2011G P Rao 8
1.Aspire
2.Articulate
3. Assess
4.Accept5. Align
6.Accelerate
7.Ascent
ECU 2011 Singapore - 19th & 20th October 2011G P Rao9
Need to
balance
Must
Go
Must
Retain
Need toPerform more
Protect the Culture
PERFORMANCE
Employee Types
Weight Carriers
Weight Carriers
2. 1.
4. 3.
ECU 2011 Singapore - 19th & 20th October 2011G P Rao
Why Employees’ staying or leaving is so critical
• People Power being the Winning Edge• Cost of Replacement is very high
– Recruitment– Loss of Productivity– Cost of Training– Public Relations Cost
• Customer acquisition & retention depends upon continuity of employees
• Attraction of Talent is higher where Talent retention is higher.
• Succession Planning succeeds• Strengthening of Intellectual Capital
10
ECU 2011 Singapore - 19th & 20th October 2011G P Rao
Employees staying back
• No-option• Detention• Coercion• Pretention• Convention• Resolution• RetentionEngaged, Empowered, Excited and Enlightened Employee Ensuring Excellence
11
ECU 2011 Singapore - 19th & 20th October 2011G P Rao
RewardsEmpowermentTrustEcstasyNurturing climateTransparencyInnovative atmosphereOpennessNew challenges
Why TALENTMarriageStays?
ECU 2011 Singapore - 19th & 20th October 2011G P Rao
Employees leaving• Termination• Superannuation• Convention• Resolution• Induced separation• Resignation/ Voluntary separationLoss of useful resources whose replacement cost is higher and deeper
13
ECU 2011 Singapore - 19th & 20th October 2011G P Rao
Sure waysto work towards divorcingTALENT
TensionApathyLopsidednessEmotional-tyrannyNegativityTimeless confusion
ECU 2011 Singapore - 19th & 20th October 2011G P Rao
Indian Thoughts, Corporate Solutions
Tie upsAttractionLeverageEnthusiasmNoveltyTransformation
Akshay-patraYog-samrajyamYogdanUthsahNaveentaPunaruthaan
ECU 2011 Singapore - 19th & 20th October 2011G P Rao
Innovative Retention Strategies adopted by different organisations
• Culture Fit tests• Time Off for “ Give Back” activities• Opportunities to try out entrepreneurial abilities• Continued Education• Non-financial motivation schemes• Support for Wok-life balance• Creative Destruction Ideas & “Speak out” Schemes• Involvement of Families• Reach out during distress• Long-term benefits• Informal activities/ Fun at Workplace
16
ECU 2011 Singapore - 19th & 20th October 2011G P Rao
RECRON
Recruit “Aptitude” vs Experience: AttractionEmployee Involvement: AssimilationCareer Planning & Development: AccelerationRewards & Recognition: AppreciationOptimization of Strengths: AlignmentNew Challenges: Assertion
Our actions @
ECU 2011 Singapore - 19th & 20th October 2011G P Rao18
ECU 2011 Singapore - 19th & 20th October 2011G P Rao19
Company Profile
EmployeeProfile
Why PeopleLeave Why People
Stay
TMFramework
Indian Thoughts
Benchmarks
Room for Improvement
In lieu of Summar
y
What works
Transformation of Recron
1