employees as brand ambassadors
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Employees as brand ambassadors
Marlene de Koning
Solutions Consultant,
Cathy Wilson
Head of Talent Acquisition,
Solvay
We are a world leader in the chemical industry
3
26 000 Employees
119 Industrial
sites
Major R&I
centers
52 Countries
10,213 million of net
sales
1.783 million of
REBITDA
15
We are building a model of sustainable chemistry
to meet the challenges of society
Solvay our product offering is adapted to demanding markets
26%
7%
ELECTRICAL & ELECTRONICS
16%
INDUSTRIAL APPLICATIONS
CONSUMER GOODS & HEALTHCARE
12%
BUILDING & CONSTRUCTION
18%
AUTOMOTIVE & AERONAUTICS
10%
ENERGY & ENVIRONMENT
11%
AGRO. FEED & FOOD
North America
23% of net sales
3,450 employees
28 industrial sites
2 major R&I centers
Latin America
11% of net sales
3,050 employees
10 industrial sites
1 major R&I center
Europe
34% of net sales
13,500 employees
52 industrial sites
8 major R&I centers
Asia-Pacific
32% of net sales
6,000 employees
29 industrial sites
4 major R&I centers
Solvay a balanced presence in all growth regions
innovation and pioneering spirit
a human and technological partnership
Solar Impulse The first ever round-the-world flight
Why brand mattered
merge 2 companies
multiple company pages
no effort to grow and engage
a new employer brand to build
What we wanted to do… Leverage LinkedIn as our global channel
drive targeted members to our career page increase followers
through engaging content
getting our employees as ambassadors
The steps we took … one by one
10/06/2015
#TalentConnect
new employer
branding
a single company
page
regular news
updates
merged LinkedIn
members
ads to target
audiences
Increase our presence
How we involved our employees…
branding
training for our recruiters
engaged
leadership Business and HR
internal communications
testimonials
41%
Employees
profiles updated
3X over 2 years
11,657
Employees
members
2.9X over 2 years
4%
Employees promoted
company-relevant
content
2X LinkedIn average
90,461
Followers
5.7X over 2 years
Our Results
What is next…
host events to build awareness and excitement
engage employees to share and post
…continue to build and leverage ambassadors
Are you presenting at a breakout session?
Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the
slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout
that you want.
Keynotes &
general
sessions
Innovation
breakout track
Data &
Metrics
breakout track
Talent Brand
breakout track
Talent
Management
breakout track
Leadership &
Strategy
breakout track
Pipeline &
Recruitment
breakout track
title title title title title title title
Questions?