employee engagement within a sustainability strategy april, 2012
TRANSCRIPT
EMPLOYEE ENGAGEMENT WITHIN A SUSTAINABILITY STRATEGY
April, 2012
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Bloomberg’s Sustainability Strategy is to redefine what it means to be a ‘sustainable business’
We have pursued several broad goals as part of this mission
▪ Reduce our energy, emissions, waste and water consumption
▪ Improve operating margins and risk management
▪ Collaborate with multiple stakeholders to maximize value for participants
▪ Integrate environmental considerations throughout the Company’s operations
▪ Influence Behavioral Change at work and at home
Strong senior leadership support and engagement differentiate us
▪ Our owner and senior management are well educated in sustainability issues
▪ Bloomberg’s unique market role creates an opportunity (responsibility) to lead
▪ Community service and Philanthropic giving lie at the core of the Company’s culture
Our mission and goals reflect a concept of sustainability as a material determinant of a well run company
BLOOMBERG’S SUSTAINABILITY APPROACH
April, 2012
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We developed a framework to evaluate opportunities and determine investment attractiveness
Description
Specific Indicators
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Carbon emissions equivalents
Non-biodegradable solid waste
Toxic wasteWater usage Deforestation Impact on plant life,
animal life land resources (e.g. strip mining)
Environmental Benefits
Measures impact on the environment from BLP’s business operations.
Measures financial impact of the change to the company.
Financial Benefits
Incremental operating expense (one time and recurring)
Incremental capital expenditures
Incremental FTE resources required
Operating expense savings
ROI (Return on Investment)
NPV (Net Present Value)
Payback period
Measures the extent to which the change fits with the overall BLP culture.
Company Fit
Fit with perception of BLP as a progressive company
Impact on employee satisfaction
Impact on employee interaction / shape culture (hard working, passionate, customer-centric, intuitive, etc.)
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The framework enabled Bloomberg to identify and execute high value projects with multiple benefits
Aware87%
Neutral7%
Unaware6%
Released The Sustainability Edge in May, Bloomberg’s first public sustainability report. We achieved a B+ rating from the Global Reporting Initiative (GRI) and a glowing review from the Corporate Register titled “Bloomberg: A paragon of what they preach”.
With Markets Magazine and Bloomberg Businessweek FSC certified, Bloomberg is the only multimedia company in the world with 100% of its portfolio to be sustainably produced.
By 2012, nearly 50% of our colleagues will work in certified LEED offices around the world
Ground broken on Solar Array at Skillman campus in 2011. Project will generate 2.8M kWh, approximately 58% of Building 100’s annual electricity consumption.
Notable Achievements
North America6
Latin America9
EMEA15
Asia5
Regional Projects: Distribution
BGREENAwareness
BGREEN/Other
InfoSys
Engineering
Marketing
Global Real Estate
Prof. Dev.
Markets Mag
Asset Mgmt
Facilities
40%
4%
4%
4%
4%
5%
5%
8%
25%
Project distribution by Department
Avoided equivalent of one year of emissions from operations
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During this time, we’ve continued to learn and extend our efforts beyond operations
Collaborating with and supporting NGOs driving sustainability standard setting , disclosure and market development through voluntary, multi stakeholder efforts
Philanthropic Activity
▪ Grants- Provided grants in partnership with customers
to environmental organizations to improve environmental data for financial integration
▪ Sponsorship- Support for sustainability events and initiatives
that bring together finance, industry governments and non-profits to address environmental challenges
▪ BOB
- Identify and co-deliver targeted sustainability specific volunteer programs for employees in multiple locations to educate and engage them in areas important to Bloomberg
• Leveraging Bloomberg’s core strengths to develop products that accelerate solutions to environmental challenges and successful business opportunities for Bloomberg
Product Development
▪ ESG Data- created environmental, social and governance
data sets to provide better insight into how companies are managed ‘beyond financials’
▪ BNEF Acquisition- added leading clean energy and carbon
market research and information provider into Bloomberg suite of products
▪ Sustainability website
- will launch a sustainability channel on Bloomberg.com covering related issues to inform and hold the interest of the C-suite
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These efforts have garnered attention globally and positioned us as a leader in Sustainability
"Every Wall Street analyst has a Bloomberg and looks at it every day," says Adam Kanzer, of Domini Social Investments. "Analysts are going to say, 'If Bloomberg thinks this is important, maybe I ought to be paying attention.' "
“ESG is here to stay,” adds Curtis Ravenel, head of global sustainability initiatives at Bloomberg. “The lack of this data is a fundamental market externality that the market needs to internalise.”
“Grauer recalled Ravenel pitching the ESG product with his colleagues Gary Turkel and Alex Clode to Doctoroff and himself. ‘They presented it directly to Dan and me at about seven o’clock on a Friday night, and we immediately said, ‘let’s do it’”
“Pop some corks. Your first-time report surpasses what few others have accomplished after many tries. “
Bloomberg: A paragon of what they preach
By William D Alessandro on August 02, 2011 at 2:32pm. Content:
In April 2009 Emil Efthimides, the manager of environmental, social, and governance (ESG) data for Bloomberg L.P., joined a panel at a conference in San Francisco to promote a new product. His financial data services company was adding sustainability metrics to the real-time corporate profiles accessed by the 300,000-odd subscribers to Bloomberg’s computer terminals. More than 100 ESG measures and ratios would be available on their screens at no extra charge. Only about one in 10 of Bloomberg’s customers factored ESG criteria into their investment decisions. Now at least they could see the information, Efthimides said.
Curtis Ravenel’s Bloomberg terminal had a flashing email message from the President of the company, Dan Doctoroff. Curtis was scheduled to meet with Doctoroff and Chairman and CEO Peter Grauer later that day. Doctoroff’s email expressed concern about the environmental, social and governance (ESG) performance investment analysis tools that Curtis and colleagues had spent the past year developing. ESG metrics are used to try and evaluate important intangible or “extra financial” issues - like human capital, risk management, brand, carbon exposure and capacity for innovation - that cannot be accounted for with pure financial analysis.
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EMPLOYEE ENGAGEMENT WITHIN THE CONTEXT OF OUR EFFORTS
January, 2012
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A robust employee engagement campaign aligns with the broader sustainability strategy of the firm
Sustainability
Responsible Forestry Management
Environmental Standards & Transparency
Green Building & Energy Efficiency
Electronics Efficiency& E-Waste
Supply Chain Risk
Product
New Customers
Risk Mgmt / Analytics
New Markets
Building the Brand
Enhanced Content
PhilanthropyEmployee Engagement Volunteer Projects
Brand/ Reputational Management
Community Engagement/Regional Presence
Education / Training Environmental
Impact reduction
Social Investment
Operating Cost reduction
Revenue Generation
“Develop a robust employee engagement campaign that influences behavioral change at work AND at home”– Peter Grauer, Bloomberg Chairman
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Highlighting 5 areas of Bloomberg’s success in engaging their employees on Sustainability
1. New Hire Orientation
2. Quarterly Campaigns
3. Global Squads
4. Earth Day
5. Active engagement
Engagement Impact
▪ Every new hire is introduced to our sustainability efforts on day 1
▪ Introduces the conversation; provide employees with a toolkit for more sustainable life style choices
▪ Develop a program that is more regionally appropriate across markets
▪ A day to celebrate the Earth; rather than lecturing on how to preserve it
▪ Shift from listening to actions
Action
▪ Early engagement
▪ Provide visibility to emerging sustainability issues
▪ Employees volunteer to help in satellite offices
▪ Raising awareness
▪ Give your employees something to do
Employees need a broad suite of engagement activities that encourage a shift towards sustainable living
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New Hire Orientation
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• On the first day of working at Bloomberg, employees are exposed to our sustainability efforts at New Hire Orientation
• Since 2007 Bloomberg has on-boarded 3,750 new employees• 15 Minute presentation of Bloomberg’s
commitment across community, operations & products
• Provide instructions on how to properly separate trash within the office (landfill, paper, recycling & composting)
• Encouraged to visit internal website – BGREEN <GO>
• Entice them with special offers and discounts that have been negotiated on their behalf – Zipcar, Fresh Direct, etc.
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Quarterly campaigns
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• Every quarter Bloomberg launches a new campaign around a sustainability topic, providing our employees with:1. Background on the issue
2. A toolkit for reducing personal environmental impact
3. Examples of how the issue affects Bloomberg’s day to day operations and steps that Bloomberg is taking to mitigate them
Campaigns typically consist of one or more of the following engagement activities:
- A revised look and feel to our intranet site- A global contest- Weekly blog entries- A video- Lunch and learns
- NGO’s- Internal business leaders- Entrepreneurs- Local agencies
Previous Campaign Topics- Food- Water- Waste- Energy- Sustainable
Consumption- Transportation
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Campaign event examples
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Global SquadsIn order to tap into the pulse of the Company and be sensitive to regional differences across our
global footprint, Bloomberg has developed 13 BGREEN Squads to help us identify local projects, appropriate communications styles and speakers that resonate with our major offices around the world.
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Squad Offices- New Jersey (2)- Washington DC- San Francisco- Sao Paulo- London- Frankfurt- Dubai- Mumbai- Tokyo- Hong Kong- Singapore- Australia
Squads members are an interdisciplinary group made up of footprint departments (operations) and non-footprint departments (sales/news)
• Specific roles and responsibilities• Conduct new hire orientation in small offices• Answer questions about program & waste disposal• Contribute to the blog, encourage contest participation• Lead on active participation initiatives
• Rewarded by Sustainability team• Forums with Chairman during business trips• Group lunches• Dinners with Sustainability Team
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Earth DayEveryday, we’re encouraging employees to BGREEN.
Sometimes we just need to stop and take it all in, to remember why we’re doing it.
Earth Day is that day, the chance to celebrate our planet.
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Earth Day 2012: Blue PlanetRecreation
•Over 50% of the world’s population lives within 50 miles of the coast•Ocean and coastal tourism generates $60 billion annually
Commerce
• 90% of all traded goods are transported on the water
• Wetlands around the world provide goods and services to people worth an estimated US$70 billion a year
Food
•Around 20% of human’s consumption of animal protein comes from the sea•Around 80% of the water we drink is evaporated from our waterways
Science
• 80% of all life is found beneath the ocean
• The oceans have absorbed 80% of heat produced by climate change
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Active Engagement
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As sustainability begins to weave its way into the culture of the organization; its important to actively engage your employees. Four examples of active engagement are as follows:
Employee CSA
PC Sleep Program
E-Waste Collection Drives
Internal BGREEN Blog
RESULTS
April, 2012
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The results of our engagement strategy have been beneficial to the firm, to our employees and to our culture
POSITIVES• Awareness of the BGREEN program is very high; 87% across the firm
• Nearly 70% of the firm believes that sustainability is a core part of our firm’s culture and has a positive effect on their employee satisfaction
• In both the workplace and at home, respondents perceive themselves as advocates for sustainability
• Earth Day and Attend Lunch & Learns programs are the activities most likely to be recommended to colleagues
NEGATIVES• Respondents indicated low awareness of Bloomberg businesses’ sustainability involvement
• Respondents are unsure whether Bloomberg influences sustainability awareness and initiatives among its customers
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Additional Information on Bloomberg’s Sustainability Effots
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Download our Sustainability Report:www.bloomberg.com/bsustainable
Email Bloomberg Sustainability
Follow me on Twitter @Lee_Ballin