employee engagement v4
TRANSCRIPT
© 2012 IBM Corporation
Engaging Employees in Times of Challenge and Change
Michael N. Bazigos, PhD
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One Minute the World is Your Oyster …
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… The Next Minute Everything’s Changing ...
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… And Suddenly It’s a Whole New World
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Organizations are Being Reshaped by Marketplace Realities
Globalization
Deregulation
Internet
Commoditization
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IBM began as a small company in a different era
Tabulating Machine Corporation
1893
International Business Machines
1924
© 2008 IBM Corporation 7
Why is there so much focus on employee engagement now?
Huge Opportunities
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CEOs seek collaborative innovation and external sources for innovative ideas
Assoc’s, trade groups, conference boards
0 5 10 15 20 25 30 35 40 45%
Academia
Competitors
Consultants
Customers
Business partners
R&D (internal)
Employees (general population)
Other
Think tanks
Internet, blogs, bulletin boards
Sales or service units
0 5 10 15 20 25 30 35 40 45%
Source: The IBM Global CEO Study
Sources of Idea Generation
Internal External
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Why is there so much focus on employee engagement now?
Huge Opportunities
. . . And Huge Challenges
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First question
Considering everything, how satisfied are
you with your job?
1. Very satisfied
2. Satisfied
3. Neither satisfied nor dissatisfied
4. Dissatisfied
5. Very dissatisfied
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Second question
How would you rate this organization to
work for compared to other organizations?
1. One of the best
2. Above average
3. Average
4. Below average
5. One of the worst
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Third question
My work gives me a feeling of personal
accomplishment.
1. Strongly agree
2. Agree
3. Neither agree nor disagree
4. Disagree
5. Strongly disagree
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Fourth question
Even if I were offered a comparable position
with similar pay and benefits at another
company, I would NOT leave this company.
1. Strongly agree
2. Agree
3. Neither agree nor disagree
4. Disagree
5. Strongly disagree
© 2008 IBM Corporation 14
Benchmarks
QUESTION X-INDUSTRY AVG X-INDUSTRY BEST
Overall job sat 68 85
This company vs. others 58 79
Personal
accomplishment 72 84
Wouldn’t leave for
another company 54* 63*
* IT industry stats; all other benchmarks are cross-industry
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Employee commitment predicts organizational performance
Attitudes Behaviors Outcomes
(Leading Indicators) (Discretionary effort) (Lagging Indicators)
Employee
Satisfaction
and
Component
Drivers
• Revenue Growth (YTY)
• Customer Satisfaction
• Market Share
2007 2012
2012 2007
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IBM Workforce Commitment Model
© 2008 IBM Corporation 17
Municipal Building, 1914 Flatiron Building, 1902
© 2008 IBM Corporation 18
Chrysler Building, 1930 Empire State Building, 1931
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“Sense-and-respond” strategy complements engagement strategy
Systematic surveys on employee commitment drivers and
values
– Employee Climate Survey
– Values Survey
– Exit Survey
“Jams” – theme based electronic town hall meetings – on
topics that matter
Proof points
© 2008 IBM Corporation 20
WorldJam 2004 On the WorldJam 2004 homepage, users could
choose from a selection of six forums -- each
moderated by three senior leaders
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Overwhelming support for two ideas:
– Employee survey on people manager effectiveness
– Consolidate/align back-office sales support functions
26 of the top-rated ideas fell into three major categories:
– Lower center of gravity, improve cross-unit integration for client success
– Help my manager become a better manager
– Enable innovation and growth
Implementing 35 top-rated ideas
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IDEA FROM WORLD JAM
INVENTION
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Open, collaborative global forum
Combines best practices of jams, online communities and marketplaces
Surfaces innovative solutions to specific challenges
More than 8,000 ideas submitted since launch
More than 350 ideas under review for implementation
Over 60 ideas in the pipeline ready to be implemented in the first 12 months, with potential to contribute tangible financial benefits to the business
“Proof Point” from Jam: ThinkPlace – sparking innovation across the enterprise
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Conclusion – A point of view
Build an engagement framework tailored to you
Build sense-and-respond capability
Honest feedback is critical; so is action and
evaluation
Lead from the top…
… but involve the organization
Don’t be afraid to challenge “received wisdom”
© 2012 IBM Corporation
Engaging Employees in Times of Challenge and Change Michael N. Bazigos, Ph.D. [email protected] Let’s connect on ! www.linkedin.com/in/bazigos