employee engagement: taking care of your cabin
TRANSCRIPT
Shristi ShonkaDirector, Client Experience
EMPLOYEE ENGAGEMENT: TAKING CARE OF YOUR CABIN
Sarah SchreinerSenior Strategy Analyst
Cabin Basics• Find Your Campsite:
Develop a client advocacy program
• Build Your Fire:Deliver tangible value to internal business partners
• Basecamp Is Equipped, Build Your CabinExpand advocacy to employees to fuel engagement
• Taking Care of Your Cabin:Create new opportunity to achieve business outcomes
Feb 2015
Spring 2017
CY 2016
“I like this tool for many reasons. I learn, I share, and I get rewarded for my effort!”
“The tool is fun and informative. A great break away from the
every day work.”
“I really enjoy this program! I learn so much from the interesting articles, and the participants are a great group of people! It's a fun enhancement to
my payroll/HR skills.”
Find Your CampsiteOur client advocates
Feb 2015
Spring 2017
CY 2016
“The program delivered curious, interested, thoughtful
clients to our Inbox. Really, a remarkable experience.”
“Thank you for creating effortless experiences
for both our clients and for us, as business
partners!”
Thousandsofengagementopportunitiesintheprogramdelivered540,000minutesofnewlyproductivetimeforouremployees
Build Your FireValue for our business partners
q Exclusive opportunities q Professional development and industry insightq Visibility to solutions and product updatesq Personal brand and social media presence
ü Strengthened relationships with clients ü Reduced low-value work on employees, delivering
newly productive timeü Delivered a unique client experience
Basecamp is EquippedClient Value
Results
“Employee engagement has become a top business priority for senior executives. In this rapid cycle economy, business leaders know that having a high-performing workforce is
essential for growth and survival.”1
Lost productivity of actively disengaged EEs cost the U.S. economy $370 billion annually2
Performance against revenue expectations with high
engagement versus those with low engagement3
23%$370 bil
1 HBR, The Impact of Employee Engagement on Performance, 20132 Gallup, Employee Engagement Survey, 20103 Corporate Leadership Council HR Engagement Research Survey, 2011
Befriending the Bears
dis·en·gage·ment1
Embolden Innovation
Boost Performance
Increase Competitive
Success
1. the action or process of withdrawing from involvement in a particular activity, situation, or group2. emotional detachment
en·gage1
1. to occupy, attract, or involve someone’s interest of attention2. establish a meaningful contact or connection
1 Merriam-Webster
The Actions We Tookü Selected specific segment of employees to engage first
ü Built private experience in existing community
ü Aligned experience with internal culture values via levels and badges
ü Leveraged challenge data to connect employees to management on emotional level to enhance performance and engagement
ü Funneled feedback requests and bonus opportunities through the program to promote engagement
Building Your CabinLeverage advocacy program concept for employees
The WINs Along the Wayü Leveraged intrinsic motivators for limited incremental spend
ü Delivered simple internal processes to gather necessary employee feedback in real time
ü Positive correlation between engaged employees and client peer-to-peer conversations
ü Established single, cohesive process to gather feedback from both client contacts and employees
Taking Care of Your CabinCreate opportunity to achieve business outcomes
The Questions to Considerq Do you want clients and employees to interact in the same program?
q Can single sign-on enhance the experience?
q Which of your organization’s values can you anchor the experience to?
q Which internal business partners can you support when developing challenges? Which can provide unique opportunities in the experience?
q How can your program support your organization’s business goals?
q Are you building for a short-term or long-term engagement?
Taking Care of Your CabinBuild a program based on organizational goals
Cabin Basics
Promote Your Culture
Recognize And Reward
Train And Develop Provide Challenges
Supplement Change ManagementConnect Employees
Feb 2015
Spring 2017
CY 2016
“I’ve learned a lot about internal groups and have discovered some
great new resources that will deepen my HCM knowledge.” – Associate
“I am not a 30 something year old, and this style is not something that really intrigued me – at first… and
then look what happened!I am an addict.” – Associate
“I enjoyed the HCM knowledge and content being provided. It’s been very worthwhile – especially the ability to
share socially. Plus, I find the challenge of trying to top the Leaderboard
exciting.” – Associate
Taking Care of Our Cabin
3 Key Takeaways
Identify business partners who will support your efforts
Develop employee engagement strategy to support business objectives
Consider expanding advocacy efforts to employees
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