employee centric enterprise social networks
DESCRIPTION
A presentation about Webjam's approach to using social media for business.TRANSCRIPT
Employee Centric Enterprise Social Networks
Open up your brand
A company with connections
By 2012, over 50 percent of enterprises will use activity streams that include micro-blogging
By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal
communications for 20 percent of business users
By 2015, 25 percent of enterprises will routinely utilize social network analysis to improve
performance and productivityGartner 2010
0% 5% 10% 15% 20% 25% 30%
Knowledge Management and collaboration
Improve Employee Engagement
Improving employee feedback
Better Communication with remote workers
Making business leaders more visible
Melcrum: January 2010: Social Media inside the firewall
Benefits of Social Media for internal purposes
www.socialmediaexaminer.com
http://projects.accessatlanta.com
www.penrithmrt.org.uk
Peopleget excited when their
Passion contributes to a
Purpose
The 3 Ps of Enterprise Social Media
The key to unlocking our ambition to INCREASE
THE SIZE OF OUR BUSINESS is to unite our
colleagues worldwide with a 1 team feel and a
success mindset.
Launching our own
internal social network will help us
achieving this by
speeding up the cycles of learning, helping
foster new connections across geography and work
level and helping create
a success mindset
The Executive viewpoint
The employee viewpoint
• Connect: create my own profile and connect with colleagues around the world who share similar professional interests
• Search: for content that will help me address a challenge I’m facing or give me that extra piece of evidence to support a choice I’m making
• Contribute: by sharing my thoughts and ideas, commenting on “hot topic” discussions, uploading photos or videos
PEOPLE(Connect)
PASSION(Learn)
PURPOSE(Success)
CONNECT
SEARCH
CONTRIBUTE
Engagement TriggersMatching objectives with requirements
Mission/Strategy
User requirements
Ideas – Best Practices
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Bringing the outside in
Engagement Factor = Relevancy x Critical Mass x Incentives
Embedding purpose and KPI in the adoption ladder
• Rely on ambassadors to drive adoption
• Give people REAL reason to contribute
• Surface top content and contributors
• Listen, Measure and Respond
Client Centric Enterprise Social Media
Your employees
Your customers
Other stakeholders
• Your social media hub to drive your conversations
• Real time conversations with all your stakeholders
• Breaking down the firewall
• Opening up your brand
• Engagement: Social media fosters real-time,
authentic conversations between employees.
• Innovation: You hear great ideas from people
and can translate them into tangible deliverables.
• Alignment: From strategy to values,
Employees are the best internal and external brand ambassadors.
Generating tangible value
Webjam enables you to create your own branded
and customisable social media environment in
which you create and share content between
customers and/or employees, grow your local
communities and use all relevant social media networks.
Contact details :[email protected]: marccampman
Webjam Ltdphone : +44(0)203 170 8741fax : +44(0)203 008 613148 Charlotte Street, W1T 2NS, London (UK)