Leveraging Employee Advocacy and Creating the Social Organization

Gautam GhoshGM – HR Strategy & Projects

Scaling Social

• Engagement process will change• Employees to engage with external

customers, partners.–Better knowledge–Faster turnaround–More trustworthy

The structure of engagement in a social business

External Social Engagement Internal

Social

Primary focus

• Social Media Policy• Education and training• Coaching senior executives

– Currently coaching Philips India CEO, Head of Strategy and Head of the Lighting business on digital and social

– Focus on skills and immersion before pulling them back out to think about strategy

• Executive sponsorship and belief

Employees Build Employer Brand

Your Culture is your Employment Brand and your employees are your brand ambassadors

Content, Conversations

People interested

People with Skills

Company

Employees

Attract

De

velo

p

Engage

Your employees and Alumni are rating you

• People sharing information about your organization’s practices, culture, and it can be represented online.

• Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make it easy to people to analyse such feedback

Challenges Companies Face

• Company brand is not talked about• People not aware of company

–Culture, leadership, values, CSR• Larger company brand over powering

smaller unit’s distinct appeal• Company loses out to competitors

specifically in campus recruitment

Don’t forget mobile!

"today it is a waste of time investing in social media without mobile support". 

–talent acquisition director for UPS• Sodexho US Data

–jobseeker traffic on mobile grow from 4% to 17% of their total jobseeker traffic.

–nearly 1 in 3 hires have looked at Sodexo careers on mobile.

PepsiCo’s “Possibilities”

• Prospective candidates can peruse it for openings

• watch videos from current employees,

• read executive blogs• have conversations with

hiring managers.

Philips Innovations Groups

We are Philips India - Facebook Page

Philips India Jobs, and the HR team goes all a-Twitter

Trends for the future

• Companies like TalentBin and Entelo will change recruiting

The rise of digital influence and impact

Post Recruiting Onboarding

• Gamified induction and onboarding–Predictive analytics

• Communities to help new hires get assimilated faster–Finding mentors and buddies

Connecting employees internally

• Most employees are active on internal social network cutting across geographies –Focus on storytelling and sharing interesting

news–Showcasing best practices–Asking for help across silos

• Leverage social for learning

Thank You!

Keep in touch!

http://twitter.com/GautamGhosh

http://twitter.com/HRPhilips

http://www.linkedin.com/in/Gautam

http://www.slideshare.com/Gautam

Gautam.Ghosh@Philips.com