empirical study talk may 19 2012
TRANSCRIPT
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ARJUN CHAKRAVERTI
ofMANAGEMENT
EMPIRICAL STUDY
ARJUN CHAKRAVERTI
GREAT LAKES INSTITUTE
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ARJUN CHAKRAVERTI
BACKGROUND ARJUN CHAKRAVERTI
PGDM (IIMC) 1983-85
Primary Specialization in Marketing.
Secondary Specialization - Finance
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ARJUN CHAKRAVERTI
LEARNINGS AT IIMC THRU PROJECTS
Behavioral Science Project
Organizational Behavior Project
Marketing Management Project
Sales and Distribution Management Project
Market Research Project
Summer Project
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BENEFITS TO SELF AND PARTNERS FROM
THESE PROJECTS
Understood immediately how concepts learned inclassroom worked in the real world.
Learned how to write reports and make recommendations.
Learned to present. How to argue a case.
More importantly, how to accept criticism and improve.Learned how to think originally.
DID NOT LEARN TEAMWORK PROPERLY. IIMs are notgeared for this.
If any of you have pretensions to consulting, projectwork is not just invaluable. It is imperative.
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MOST IMPORTANT BENEFIT - PLACEMENT
How do people who come for placement interviews judgeyou?
They are scarcely likely to ask you academic questions:
They may not think these relevant.
They would have forgotten their academic fundas.
Fundas change over time.
The best way to judge is to ask/speak about projects asthese deal with the real world.
In all my interviews, projects played a very valuable part.
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THE THREE QUESTIONS RECRUITERS HAVE
Can he/she do the job?
Will he/she love his/her job?
Will he/she hit it off with the organization and the otheremployees?
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CAN YOU DO THE JOB?
Generally, students tend to wish to change streams aftertheir MBA.
How is the potential recruiter to know that you can do thenew job?
Even if you wish to stick to the same stream, Eg., SupplyChain Management, how is the recruiter to know that youhave increased in value after GLIM and therefore, deservea higher salary?
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WILL YOU LOVE YOUR JOB?
How is the potential recruiter to judge whether you lovethe job and career concerned?
How is he supposed to judge your passion?
How is he to judge your depth of knowledge and
understanding?How is he to judge your commitment to his organization?
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WILL YOU HIT IT OFF WITH ORGANIZATION
EMPLOYEES?
Are you a team player at all?
Do you fit the organization culture?
Do people in the organization like you?
Is there a slot ready for you in the organization?
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ARJUN CHAKRAVERTI
WHAT ABOUT YOU?
How many projects do you get to do?How much interest do you take?
How much do you learn/know about the subject/issue?
How well do you present your views?
How original is your thinking?How do you compensate for lack of originality?
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ARJUN CHAKRAVERTI
EMPIRICAL STUDY
Your best opportunity to showcase your own quality interms of:
Subject Knowledge.
Analytical Ability.
Workability
Presentation Skills
Career Interest.
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HOW TO SELECT A TOPIC
First and foremost, you must have a very deep interest in thetopic concerned.
Ideally, it must be connected to the career you plan to make.
You should either know something or else be prepared to learn.
You must NOT know too much about the topic. If you do, what
will you learn?
The topic must enable you to showcase yourself to your mostdesired companies.
Remember, the Empirical Study is not a general write-up. It hasa specific format that needs to be respected.
Ideally, the project should be sponsored by a company.
Ideally, the company should be one you would wish to work for.
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INDIVIDUAL OR GROUP?
In the 5 years that I have mentored students for theEmpirical Study, I have found that individual projectsubmissions are far, far better than group projects.
Where submissions are required to be presented to anaudience, quality is far better.
There are other exercises which might help develop groupactivity.
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QUALITY STANDARD
It should be something that IBM, Accenture or say, Yale orHarvard would be proud to showcase as their work.
Please read the projected project submission of KalaRavindran to get some idea of the standard we would belooking for.
Kalas submission is being shared on the understanding
that it will not be used directly in your project.