empire media | find.com prepared by @digitalscrm
TRANSCRIPT
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STOPSTOP Searching Searching START Finding START Finding
Chris Travers, CEO212-925-7070 x 101
Prepared by, Maris Pozo - September 20
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Find/SVP’s survey showed more the 75% of business people are using consumer search engines as their primary business information source.
But about three-quarters also found the information could be trusted.
Over 90% of the Web’s content, including much of the most valuable sources, remains hidden in databases or behind login screens.
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Google, Yahoo, Alta Vista, Ask Jeeves
Free & UbiquitousBroad in Scope and Target
But...
Often irrelevant and chaoticTime-consuming and
disorganizedQuestionable sources and
contentIncomplete as they miss the
universe of proprietary databases
Lexis Nexus, Frost & Sullivan, Factiva, Gallup,Hoovers,
DataMonitor
Credible & targetedHighly Organized &
Structured
But...
ExpensiveSubscription-Dependent
Fragmented & Hard to Locate
Not centrally searchableNot being used
Lexis Nexus, Frost & Sullivan, Factiva, Gallup,Hoovers,
DataMonitor
Credible & targetedHighly Organized & Structured
But...
ExpensiveSubscription-Dependent
Fragmented & Hard to LocateNot centrally searchable
Not being used
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Premium Content from reliable sources:
Meta Search, Business Web and results from Deep Web databases.Next-generation search features for speed and efficiency such as results-clustering, blended Federated-Indexed results, concept searching.
Frost & Sullivan Frost & Sullivan, Gallup,
DataMonitor, NetContent, BNET/CNET, Choicepoint,
PriceWaterhouseCoopers, BitPipe, Mintel.
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Find.com also offers:
Directory – lists of useful business sites by topic and category.
News – related news to search queries, plus a multimedia News Portal.
Profiles – Data about companies, products, market segments and people – demographics, credit reports, SEC data, advertising.
Portal development with promotional partners: Products, Services, Books, Yellow Pages, Jobs
In development:
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Search Use
40 billion searches per
year
70 billion pages viewed
Market Research
$16 billion Professional
Business Publishing
Market in 2004
Online Content
$50 billion Online Paid Content
market in 2004
Search Advertising
$5 billion market by 2007
3. Outsell
4. Forrester. 2.Simba
1. Pew
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GoogleYahooMSN
Ask JeevesLycos
Lexis/NexisAlacra
BloombergMarketResearch
MindBranchDialogFactiva
LookSmartGuruNetBitPipe
HighBeamBusiness.com
ThomasRegisterTechTarget
CompletePlanet
Find.com offers all four.
VivisimoFast
BrightPlanet
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CONTENT
Strike major content alliance, e.g.
Thomson, D&B, Reuters
Add key portal partners, e.g.
Amazon books, Monster jobs
CONTENT
Strike major content alliance, e.g.
Thomson, D&B, Reuters
Add key portal partners, e.g.
Amazon books, Monster jobs
TECHNOLOGY
Extend Business Web into Deep Web,
promote in rankingsExpand Concept
Search profile as differentiator
AUDIENCE
Deploy on Find/SVP portals: Kimberley Clark, GE, Novellus, Armstrong,
Cabot, Alticor.Deploy on Enterprise applications: Intellibank,
Ego 7 (Dept. of Transport)Deploy Search Box and
toolbar on partner sites: BSP, oneFN, BoardCentral.
Marketing via CFO/CMO magazines, IBD, FT,
BusinessWeek, Intagio.
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Content
Share of research document sales25-50%
Advertising
Empire MediaFindWhat7SearchInterchangeIndustry BrainsSearch123Ask JeevesGoogleOverture
SponsorshipTitle sponsorship of site and sections (e.g. Yellow Pages, Jobs)
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2004 20082005 20072006
1407145Page Views per
month10,0005,0001,000500
Total revenue 280 56020,00
0
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04/05
Major Distribution Alliance
04/04
Seed funding from partners
05/04
First Content Partners signed
06/04
Beta site launchedFirst Press coverage 10/04 Add Commercial Portal: Jobs,
Services, Products, Yellow Pages
Add News Portal
07/04
Full Release of SiteInitial Marketing campaign
10/04
11/0412/04
500,000 page views expectedFull Marketing campaign
08/04
100,000 unique users
09/04
Strategic Content Partner:D&B, Thomson, Accoona
1,000,000 page views
$5 Million investment form “A ” round
11/04
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Chris Travers, CEO: Reuters, Cablevision, FutureTV, Empire Media
Joaquin Delgado, CTO: TripleHop Chief Technology Architect
Peter Stone, CFO: Find/SVP, Seabury Group, Mercury Capital
Andrew Braginsky,Ph.D., MCSD, VP Technology: Volt, Incremax
Vidar Brekke, Director of Business Development: JP Morgan, Broadserve
Maris Pozo, Creative Director: 24/7 Media, Producer, LTV Networks
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A service from three experienced partners with proven track records
Offering revolutionary technology with advanced features to provide users quicker and better results
Reconnecting business users to credible sources of business information
Brings together three successful business models with clear demand
Web search, premium content and Search advertising
Raising a $5 million Series “A” round to accelerate growth
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Recent news about Find.com
"In line with the trend toward specialization.“- Reprise Media analyst
"Business researchers will be very pleased.“-Web Search Guide
Find.Com may have built a better mousetrap by combining several successful techniques into one technology."- ISEDB report
“If it’s strictly a business question, I’d turn to Find.com before I even thought about another meta search engine.” - Marydee Ojala in ONLINE magazine
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New Front-end design
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