empire building is so last century - imogen ward - merlin
DESCRIPTION
TRANSCRIPT
![Page 1: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/1.jpg)
Empire Building is sooo last century Imogen Ward, Director of Marketing & Communications
Danielle Atkinson, Head of Digital & Individual Giving
![Page 2: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/2.jpg)
2
![Page 3: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/3.jpg)
3
Nice high energy image!
![Page 4: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/4.jpg)
4
![Page 5: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/5.jpg)
5
![Page 6: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/6.jpg)
6
![Page 7: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/7.jpg)
7
![Page 8: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/8.jpg)
8
![Page 9: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/9.jpg)
9
![Page 10: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/10.jpg)
10
![Page 11: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/11.jpg)
Key lessons from 2008
Who’s in charge
Let’s get digital
Get cosy
![Page 12: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/12.jpg)
12
A new dawn
![Page 13: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/13.jpg)
13
Let’s get digital
![Page 14: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/14.jpg)
14
Cosy & close
![Page 15: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/15.jpg)
15
You are all the unsung heroes of this world. I shall always support you.
You are our heroes!
You are true heroes and heroines of the world.
You are unsung heroes doing invaluable work.
All my very best wishes to all the Merlin heroes.
I admire your courage and dedication. You are heroes!
Special people tackling the impossible and making miracles happen! You are our heroes.
![Page 16: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/16.jpg)
16
Transformer
![Page 17: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/17.jpg)
17
A new dawn
![Page 18: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/18.jpg)
In summary
The world has changed & so must we
Build your strategies & teams around the goals of the organisation
Politics has no part to pay in fundraising or comms
Integration won’t be easy. But it’s worth it
Be ambitious but tailor it to your reality
![Page 19: Empire building is so last century - imogen ward - merlin](https://reader035.vdocuments.us/reader035/viewer/2022070301/546c0b6eaf7959d3168b4781/html5/thumbnails/19.jpg)
19
Follow us on Twitter:@imogenward@roxymartinique @MerlinUK
Find out more about our work now:www.merlin.org.uk