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62 mecnmg.cm my/june 2011

Christoph Bangert shot

this photo o soldiers rom

Dagger Company (4th

Inantry Division) fring

mortar rounds toward

positions in the Koren-

gal Valley, Aghanistan.

Bangert is using public

support via Emphas.is

to und his project

documenting the fght

over Kandahar Province.

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juy/ugu 2011 mecnmg.cm

Emphas.is addEdA 21st-century funding model for photographers promotes vital new

photojournalism by appealing to the audience, not the outlets by michelle bogre

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marh 8, oas va otrv wast

sr hd hav th o to rtr to

aos. Withot fdi, his abitios sv-

ar prot doti th last srvivi holdots

of th coist ovt wold li ioplt.

d b to north Kora, cba, chia ad Vit-

a rpatdl. aos was his last stop. hr h

plad to photoraph th raii c-traid

o rrillas livi i hidi si 1975, wh

th u.. lft Vita. Bt h was havi trobl

oi p with th $8,800 h dd for xpss.

B marh 10, va otrv was osidrabl

or optiisti. hat was th da ephas.is, a

w rowdfdi wbsit for photoraphrs,

lahd. is prot was o of th rst i

fatrd, ad i its rst 24 hors oli, it had

rivd $1,985, alost a qartr of th fds h

dd. B pril 4, 127 bakrs had doatd or

tha $8,800 ad va otrv st ot for oth-

ast sia to ak th prod.

hr ar svral othr rowdfdi sits

(th ost faos is Kikstartr), bt whr ost

othrs rprst a varit of prot tps arossall fors of dia, ephas.is has a silar visio:

to t photooralis fdd i a ra wh

otlts ar dri p ad assits ar sar

Bod aki idividal prots possibl, it ai

to bild a oit of ad doors who ar

itrstd both i lobal isss ad i spporti

qalit oralis. W watd to rat a platfo

whr photoraphrs wold b abl to o-

iat dirtl with bakrs, sas Kari B

Khlifa, a award-wii nw york citbasd

photooralist who ofodd ephas.is with h

partr, ia hrs, forrl th sior photo

ditor with GEO aazi, ad Fal Dwvr

a trt bsiss osltat.

W thoht abot how or wh popl os

dia ad ralizd that th or adis d

it throh soial tworki sits, hrs sas.

s od xpt fro a opt bor i th a o

soial dia, itrativit ad prsoal ivolv-

t ar k opots. athr tha st f

viwrs storis, w lt th pbli did what th

wat to s fdd ad ovrd. opl still ar

abot ws. W st d to iv th a platfor

whr th a b ivolvd.h ativit o ephas.is i th rst fw wk

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64 mecnmg.cmmy/june 2011

rather thanfeed viewersstories,we letthe publicdecide whatthey wantto see.

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my/june 2011 mecnmg.cm

ss to spport hrs ovitio. th sits

rst oth, doatios totald $45,000 aross th

i fatrd prots, ildi matt eihsSin &

Salvation in Baptist Town, abot th ihrita of

slavr ad its ooi ipat o th rrt -

ratio; gilla rbatsLa Montaa, ovrio of th ost violt rios i mxio; carol

Draks The Story of Uyghur, fosi o has

i th ltral ladsap of th uhrs, a rki

msli popl i Wstr chia; ad aro s

ollaboratio with artist hpard Fair ad er-

sto yra, The Pine Ridge Billboard Project, whih

shds liht o th akota ad othr tribs oti-

d ht for trat rihts (s sidbar o pa 66).

h raiso dtr for ephas.is is frdo:

frdo for photoraphrs to tll thir storis

withot itrfr fro ditors, ad frdo

for th pbli to fd th prots, photoraphrs

ad isss that itrst th. o aitai qalit,

rviwrs fro a pal of or tha 40 itra-

tioal photo-idstr ad oralis profssioals

rat ah prot aordi to a st of 13 rit-

ria, ildi photo qalit, ralisti bdt ad

photoraphrs xpri. thr vttd,prots ar plad o th sit to liv or di. Fd-

i is a all-or-othi propositio: f a prot

fails to rais its statd fdi oal b its dadli,

ephas.is rfds th doors o. h pbli

is th atkpr, B Khlifa sas. f a prot

fails, its ithr bas it wast pithd wll or it

st ist itrsti oh to th oit.

h photoraphrs offris ar tird. For $10,

bakrs t ass to a aki-of zo whil th

prot is ri. hr, photoraphrs provid

pdats via twts, blo posts, photoraphs ad

vidos as th rativ pross folds. ihr do-

Let: A van outryve ph

rom Laos o relatives o

veterans o the CIA ecr

War as they gather in a

mong village. The mo

ought alongside the CIA

and as a result are now

disenranchised, orced t

live secretly in the jungle

Above: A municipal jail

in the town o Ayutla, in

Guerrero, exico, shot b

Guillaume erbaut. The

fve indigenous-rights act

ists were accused o mur

der. Their arrest is believ

to have been politically

motivated.

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atio lvls ofr ratr rwards, whih ar st

b th photoraphr. o far thv rad fro

sid opis of photo books to ivits to sr-

is ad xhibits. a prot is ishd, all its

bakrs t a xlsiv for-da viwi bfor

its rlasd to th pbli. hotoraphrs rtai

opriht ad all sa rihts, thoh itrstd

dia otlts a aqir rst-pbliatio rihts

i thir arkts b fdi p to 50 prt of

a prot (this doatio os xlsivl toward

xpss ad dos ot ild pbliatio fs).

tti th pbli follow th rativ pross i

ral ti distiishs ephas.is fro both tradi-

tioal fdi odls ad rowdfdi sits lik

Kikstartr. natrall, it favors photoraphrs who

ar litrat i soial dia ad at ho with slf-

prootio. his odl is ot for vro, B

Khlifa ots. t last at rst, it will work bst for

th ost dia savvthos who ar ofortabl

bloi ad posti i fdbak fors.

hrs blivs thir approah will hlp rstor

traspar ad itrit to oralis. W ar

offri a lips of th raw pross of how wsis ratd, hrs sas. th past, radrs saw

ol th al polishd pi. r th s how

photoraphrs t th stor, or how th ak

disios. t also will ak photoraphrs or

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66 mecnmg.cmmy/june 2011

Aaron Huey leverages Emphas.is to extend the reach and bluntness of his message

thE powEr of thE postEr

For 40 years, Pine Ridge Reservation has been one of the poorest areas in the United States, witan infant mortality rate three times the national average and a male life expectancy of about 48

years (close to that of Afghanistan and Somalia). Aaron Huey has spent the past six years takin

photos there. People were giving me something that I had a responsibility to share, he says.

And share he has. His images have told the story of the Lakota in the pages ofDetails, The

Fader, Harpersand the New York Timesblog Lens. Hes wary, however, of stories that skim th

surface of statistics, only talking only about gangs, poverty and violence.

So hes cutting out the middleman (and most of the words). Hueys Emphas.is project will fun

the production of thousands of posters featuring his impactful collaborations with street artis

Shepard Fairey (of Obama Hope poster fame) and Ernesto Yerena. I can be more brutally

honest [than magazines], Huey says, using loaded language like genocide and prisoner of

war camps to describe the reservation system. The posters funded and produced through

Emphas.iswill be hung on billboards, buses and buildings across the country to raise awarenes

and point people toward honorthetreaties.org, a Huey-authored advocacy site.

Let: hepard Faireys

poster interpretation o

one o Aaron ueys

aecting portraits rom

the Pine Ridge Reserva-

tion. uey hopes this kin

o iconography will shin

more light on the issues

the Lakota ace than

newspaper or magazine

articles can.

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aotabl as oralists, bas th at

bla thir ditors aor.

h sits fodrs xpt th w platfor wa or, or atrall th-savv adi-

s bas it srvs p oralis th wa th

wat it: 24/7 ad partiipator. B Khlifa fls

this approah also has th pottial to add a pr

osl availabl disio to th historial r-

ord. yars fro ow, h sas, o will b abl

o bak ad s what was happi bhid a

vt, what th photoraphrs wr thiki.

ts hard to s a dowsid to this latst for

of photoraphi fdi. ephas.is ist so

a altrativ to th dia as its latst tatio

o with a hih traspar fator ad a

toward arhivi. now its p to th pbli to pthir o whr thir balls ar ad fd

so worth prots.

h fatrd photoraphrs dot s both-

rd b th odls ihrt rtait. a

worrid abot th pbli hoosi, sas rbat

whos rprstd b th stitt for rtist ma

at. ts th sa probl wv alwas had

wh w hav to d a prodr fro th prss.

dds Drak, dot thik th ral pbli is l

abl tha a ditor to ak a sart disio. o

fll what rs with rowdfdi will hal-

l traditioal pblishi ad vi vrsa. AP

my/june 2011 mecnmg.cm

Clockwise rom top let:

A march during the presiden-

tial campaign in East Timor, by

Agnes Dherbeys. Dialia Wooten

walking home rom church

in Greenwood, ississippi,

by att Eich. Uyghur women

working in a garment shop in

Kashgar, by Carolyn Drake.