empathy and innovation overview
DESCRIPTION
Presentation to agency account teams to deliver better results for their clients through customer empathy and having a purposeful innovation process. The presentation goes over innovation, companies that failed to innovate and then 7 ways that you can help innovate through customer empathy.TRANSCRIPT
![Page 1: Empathy and Innovation Overview](https://reader035.vdocuments.us/reader035/viewer/2022062219/554c4479b4c9056b648b5200/html5/thumbnails/1.jpg)
Empathy + Innovation
![Page 2: Empathy and Innovation Overview](https://reader035.vdocuments.us/reader035/viewer/2022062219/554c4479b4c9056b648b5200/html5/thumbnails/2.jpg)
in-no-va-tion
![Page 3: Empathy and Innovation Overview](https://reader035.vdocuments.us/reader035/viewer/2022062219/554c4479b4c9056b648b5200/html5/thumbnails/3.jpg)
The Innovation S-Curve
Start
Innovation/Growth
Stable
Decline
![Page 4: Empathy and Innovation Overview](https://reader035.vdocuments.us/reader035/viewer/2022062219/554c4479b4c9056b648b5200/html5/thumbnails/4.jpg)
CompaniesThat Failed To InnovateCompanies that failed to Innovate
![Page 5: Empathy and Innovation Overview](https://reader035.vdocuments.us/reader035/viewer/2022062219/554c4479b4c9056b648b5200/html5/thumbnails/5.jpg)
Empathy+Risks=Innovation
![Page 6: Empathy and Innovation Overview](https://reader035.vdocuments.us/reader035/viewer/2022062219/554c4479b4c9056b648b5200/html5/thumbnails/6.jpg)
![Page 7: Empathy and Innovation Overview](https://reader035.vdocuments.us/reader035/viewer/2022062219/554c4479b4c9056b648b5200/html5/thumbnails/7.jpg)
Empathy Recap
• Identify with Business Goals• Align with Business Goals• Ask questions• Understand personal and
professional motivations• Listen with empathy• Develop customer personas • Create Opportunities and build
moat
![Page 8: Empathy and Innovation Overview](https://reader035.vdocuments.us/reader035/viewer/2022062219/554c4479b4c9056b648b5200/html5/thumbnails/8.jpg)
How Does This TranslateTo Fathom?
• Better results with less work• Lower cost-to-acquire• Increase Sales/Revenue• Processes for efficiency • New product ideas for Fathom• Calls-to-Action • Sales Cycle Improvement• Project Management • Improve something that already
exists • Leveraging a new tool
![Page 9: Empathy and Innovation Overview](https://reader035.vdocuments.us/reader035/viewer/2022062219/554c4479b4c9056b648b5200/html5/thumbnails/9.jpg)
Challenge:Take a risk. Innovate!
• Start with empathy • Where is your team/client on the innovation s-curve?• Don’t be afraid to take a risk
– Will it build moat?– Could it grow your business? Your clients?– Can it make your job easier while improving results?
• Just do it ! Treat your team like you would your own business• Remove roadblocks – if you need help, reach out