empathy
DESCRIPTION
TRANSCRIPT
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your job during empathy….
understand someone who in many ways is very unlike yourself.
see the world from someone else’s shoes.
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the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another
empathy: what?
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empathy is:
feeling what the other person is feeling.
mirroring their expression, their opinions, and their hopes.
empathy: what?
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to discover people’s explicit and implicit needs so that you can meet them through your design solutions.
empathy: why?
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designers approach empathy . . .
without judgment
with a beginner’s eyes
with curiosity
optimistically
respectfully
empathize: how?
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immerse. observe. engage.
empathize: how?
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immerse yourself in the situations and experiences your
user has
School examples: carrying water like Cambodians, sleeping outside like the
homeless, ….
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immerse. observe. engage.
empathize: how?
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observe what your user is doing,how s/he is doing it,
and what prompted the behavior
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to uncover people’s explicit and implicit needs so that you can question them
observe: why?
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what is this person (or persons) doing?Notice what is happening both with the person and the context he/she is functioning within.
how are they doing it? pretend you are describing the picture to someone not looking at it.
why are they doing it this way? take a guess. start to form a story. then ask.
what :: how :: why
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WHAT (what are they
doing in the photo?)
HOW(how are they
doing it?)
WHY(why are they doing it this way? Take a
guess!)
-little girl picking root vegetables
-she’s smiling, even though it looks bigger than them, it looks fun
-somehow it’s been made into a game…gardening is fun…getting messy is fun to her?
observing inferring
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immerse. observe. engage.
empathize: how?
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engage with your users to learn who they are
School examples: empathy tour of a new city, Skype chat with someone around the world, special guest to
class
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tell me about the last time you _________?
tell me about an experience you’ve had with _________?
seek stories
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how did you feel when _________ happened?
what were you feeling at that moment?
talk about feelings
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really? can you tell me why that matters?
say more about that . . . I see . . . do you know why you think that?
follow up with “why?”
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IntroProjectIntro
Yourself
Build Rapport
Evoke Stories
Explore Emotions
Question Statements
Thank & Wrap-up
anatomy of an interview
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sneak peak to the next mode
quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
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what you seeyour user, body language, artifacts
what you hear quotes, stories, key words, contradictions
what you feel that your user is feelingemotions, beliefs, confusion
capture your findings
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immerse. observe. engage.
and capture.
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empathize nowLunch interviews start at noon. You have until then to introduce yourselves and to make a team plan.
You are welcome to email me photos that you capture to print out.
Good luck!
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