emotionomics: how to collect emotional intelligence to improve your performance
DESCRIPTION
Emotionomics, the future of marketing. Learn how to collect emotional intelligence to improve your performance. Be sure to check out some of the other presentations we gave at our LBi Client Afternoon.TRANSCRIPT
![Page 1: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/1.jpg)
The Power of
Brand Advocates Emotionomics
How to collect emotional intelligenceto improve your performance
![Page 2: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/2.jpg)
Emotionomics how to collect emotional intelligence to
improve your performance?
Prof. Arnaud Pêtre – Université C. de LilleManaging Director - Brain Impact
![Page 3: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/3.jpg)
- Why your advertising campaign was not as
effective as you hoped?
-Why 70% of new products launched failed to reach the
market?
Have you ever wondered…
![Page 4: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/4.jpg)
“Every good marketer knows that …half the money spend on advertising is
wasted, he just doesn’t know which half”- John Wanamaker
![Page 5: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/5.jpg)
We show prospects information based on : what WE think they think…
![Page 6: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/6.jpg)
Or in the most optimal situation based on :what THEY say they think…
![Page 7: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/7.jpg)
But most of the time prospect DON’T DO what they THINK or what we think they think !…
D Kahneman Nobel Price in economy 2002
Predictable irrationnality
![Page 8: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/8.jpg)
85%of process leading to propsects’ decisionsis non-CONSCIOUS
There’s more to see
![Page 9: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/9.jpg)
To unveil this new field
Understand how decisions are taken
Find out and optimize your com, Brand positioning, website, advertisments,emailing, …
You might be surprised…
![Page 10: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/10.jpg)
![Page 11: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/11.jpg)
Is this efficient ?
![Page 12: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/12.jpg)
Or this ?
![Page 13: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/13.jpg)
THE EFFICIENCY SECRET
1° DECISION NEEDS EMOTION (limbic brain) !
2° VISUAL ACTiVATiON SHOULD BE BALANCED - WHAT WAY (ventral stream) - WHERE WAY(dorsal stream)
3° RATIONNAL THINKING (&memory
recall) KILLS DECISION
![Page 14: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/14.jpg)
FMRI to explore EMOTION
Let’s see if emotionomics!
![Page 15: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/15.jpg)
i Unconscious Behavioral Response
BAD!
![Page 16: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/16.jpg)
![Page 17: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/17.jpg)
What can we do for YOU?
![Page 18: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/18.jpg)
Training and coaching
Web Usability
TV / video/ Print copy testing
Branding Empowerment
MAXIMIZE !
![Page 19: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/19.jpg)
RE- POSITIONING&
DEEP BRAND UNDERSTANDINGBranding Empowerment
![Page 20: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/20.jpg)
Hugs
smoothness
baby
maternity
beauty
flirtseduction
Health
thinness
diet
holydays
feminity
effortsnowmountain
volcanIce cube
rose
glacier
sourcewater
transparency
environnement
nature
life
Neural Mapping – Strengh of linked concepts
+
A famous brand of waterConsciousness
0%
100%
![Page 21: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/21.jpg)
Neural Mapping - Dimension 1
sourcewater
transparency
environnement
nature
life
+Core business
![Page 22: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/22.jpg)
*illustration, for the whole results please contact us
snowmountain
volcanIce
glacier +
Neural Mapping - Dimension 2
MountainCore business
![Page 23: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/23.jpg)
*illustration, for the whole results please contact us
+Core Business
Moutain
Hugs
smoothness
babymaternity
+
Neural Mapping - Dimension 3
Loving mum
Loving mum
MountainCore business
![Page 24: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/24.jpg)
Core business
*illustration, for the whole results please contact us
+Core Business
Moutain’
beauty
flirtseduction
Health
thinnessdiet
holydays
feminity
+
Neural Mapping - Dimension 4
Mountain
Loving mum
Seduction Seduction…
![Page 25: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/25.jpg)
flirtseduction
Healththinness
holydays
feminity
+
Glamour
Neural Mapping - New territory
![Page 26: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/26.jpg)
Brain Impact in the Media
our 3 tesla IRMf
![Page 27: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/27.jpg)
Prof. Arnaud PETRE
Managing Director Brain Impactwww.brainimpact.eu
Tel: +32 (0)496/ 78 15 41
Arnaudpetre
![Page 28: Emotionomics: how to collect emotional intelligence to improve your performance](https://reader035.vdocuments.us/reader035/viewer/2022062513/554d884ab4c9053e0c8b5387/html5/thumbnails/28.jpg)
Thanks…
Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be