emotional design for google launchpad
TRANSCRIPT
Expected Utility Experienced Utility Remembered Utility
Should I come back?
Users decision to come back
Expected Utility Experienced Utility Remembered Utility
Should I come back?
Users decision to come back
The levels of processing in the brainProduct Personality
Visceral
Behavioral
Reflective
Appearance, touch, and feel
Function, performance, usability, and simplicity.
Self-image, personal satisfaction, memories
Motor
adaptableadventurousaffableaffectionateagreeableambitiousamiableamicableamusingbravebrightbroad-mindedcalmcarefulcharmingcommunicativecompassionate conscientiousconsiderateconvivialcourageous
courteouscreativedecisivedetermineddiligentdiplomaticdiscreetdynamiceasygoingemotionalenergeticenthusiasticexuberantfair-mindedfaithfulfearlessforcefulfrankfriendlyfunny
generousgentlegoodgregarioushard-workinghelpfulhonesthumorousimaginativeimpartialindependentintellectualintelligentintuitiveinventivekindlovingloyalmodestneatnice
optimisticpassionatepatientpersistent pioneeringphilosophicalplacidpluckypolitepowerfulpracticalpro-activequick-wittedquietrationalreliablereservedresourcefulromanticself-confidentself-disciplined
Examples of brand attributes (adjectives)