emmsphere is a marketing technology consulting and managed · s190423 emmsphere is a marketing...
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S190423
EMMsphere is a marketing technology consulting and managed services provider with expertise in Digital Asset Management and Marketing Operations solutions.
Implementation & Recalibration. EMMsphere balances initial implementation with
continual recalibration. We help you plan for new capabilities. We also help you
anticipate inevitable changes in proess or organization, to preempt issues before
they become disruptions.
Process, Skills & Methodology. We help clients bring
their vision to life. Along the way, we make sure your team is fully equipped with all the right
procedures, skills and support methodologies. The goal is to derive as much ROI as possible from your marketing
operations solution.
The key to success in any transformational initiative is having absolute clarity and consensus on the target destination. Defining a precise vision and roadmap to where you’re headed is critical.
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www.emmsphere.com
336.408.3498
Diagnosis & Assessment• Business justification
• Stakeholder assessment
• User engagement analysis
• Current state assessment
• Data & analytics diagnosis
Planning & Roadmap• Business requirements
definition
• Roadmap development
• Alternate technology potential
• Solution design & planning
• Best practice recommendations
Change Management• Executive alignment
• Process realignment
• Organizational change
• Training Strategy
• Communication planning
• Minimize Your Time to Value Investment
• Streamline Requirements Gathering
• Build Consensus
• Get User Buy-In
• Guaranteed Quality Assurance
• Custom Fit Solution to Your Business
Get moving in the right direction fast and arrive with everyone onboard. Our iterative prototyping approach will accelerate your implementation and build user advocacy every step of the way. You’ll need that fuel for your next trip. Change happens.
Vision & Destination AlignmentDefines the initial destination (Goals, Capabilities & Scope),
validates team alignment and is step one to building
consensus. The output is the Solution Delivery Plan.
www.emmsphere.com
336.408.3498
Prototyping & Requirements RefinementRapid iterative prototyping enables users to refine &
communicate their needs quickly by seeing the solution
as it is being built. The prototype is not “throw away” –
it’s enhanced, optimized and ultimately deployed as the
production solution, saving you time and money.
Solution Quality AssuranceA Solution Design Specification
and a Testing Execution Plan serve
as the foundation for exceptional
quality. We customize the Testing
Execution Plan to align with your
risk tolerance.
User Acceptance TestingWe build a tailored solution to fit your
organization. That means your users
give the “thumbs up”, not us.
Initial Requirements IntakeQuickly capture the “core”
functional requirements needed
to produce the initial Prototype
Design & Solution Storyboard.
See
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Change Happens. Be Ready. Business strategy changes, marketing tactics change and processes
evolve. Keep your solution aligned to your business. EMMsphere’s OnTrack service is flexible and can
be right-sized to meet your needs. Augment your Solution Management team with the
resources and experience you need.
Streamline Coordination & Control. You now have a live production
system and your users are onboard. Managing solution changes and issues while inflight requires
precise execution. Leverage EMMsphere’s Solution Management framework & best practices to support,
enhance and optimize your solution.
The initial implementation is done, rolled out and live. But your job isn’t done – it’s just changed. Now you’ll need to manage change requests, expansion initiatives and incidents.
www.emmsphere.com
336.408.3498
Change Control• Change Control Program Management
• Policy, SOP & Governance Model Definition
• Release Planning
Solution Enhancements• Break/Fix
• New Requirements
• Design Improvements
Solution Expansion• New Business Units
• New Processes
• New Functionality
Analytics• Reporting
• Data Visualization
• Actionable Insights
Solution Support• Issue Management
• Troubleshooting & Diagnosis
• Solution Administration
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Connect, share and discover. Bring everything front and center and uncover the information and insights your business needs to stay ahead.
EMMsphere can handle the technical heavy lifting to make sure you get every drop of value your Marketing
Technology platform offers. At some point, you may need a customization, an integration or
need advanced reporting and analytic capabilities.
Transparent connectivity is everyone’s goal. Knowing when and how to do it is the key to success. “
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336.408.3498
Platform ExtensionsExtend your current capabilities with solution enhancements
built to operate on top of your existing platform
CustomizationsProvide new functionality to
satisfy particular requirements
your platform can’t address
IntegrationsShare information and content with other systems
MigrationsMigrate data and content
to your new platform without
missing a beat
Advanced AnalyticsDiscover new insights with customized
solutions for reporting and data
visualization
Change Readiness. In order to have your users adopt, embrace and leverage your new solution, you must engage and empower them from the start. Integrate EMMsphere’s User Advocacy Checkpoints at the beginning & throughout your implementation project. Capture their level
of awareness, understanding & buy-in to the upcoming change. Assess their feedback and adjust your Communication Plan.
Change Activation. EMMsphere’s training programs are customized around your unique
processes and solution. We’ll help you define your training needs, develop personalized
learning content and conduct the training delivery. Enable your users!
Post Implementation Change Management.
Change happens! So conducting training only for the initial rollout is not sufficient. Your
business, organization, solution and operational procedures will continuously change. Ongoing
training is a must to ensure your users remain aligned to their solution.
User Advocacy Checkpoints• User Awareness, Understanding & Buy-In
• Qualitative & Quantitative Assessments
• Checkpoints at Project Kick-Off, Prototyping, UAT and Training Delivery
Training Program Development• Role-Based Learning
Objectives
• Training Material Definition
• Training Execution Details
www.emmsphere.com
336.408.3498
Personalized Training Materials• Learning Guides
• Click Stream Guides
• Job Aids
Personalized eLearning Videos• User Click-Stream Video
Capture
• Scripted Trainer Voice Over
Audio
• Embedded Hot Spot
Knowledge Assessments
Training Delivery• Onsite Classroom
• Remote Presentation
• Self-Serve eLearning Videos
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Your users can pick up the phone and get the support they need the moment they need it. Our Service Level Agreement stands behind this promise and gets you the “Thumbs Up” you need.
Save time and money, don’t reinvent the wheel. Leverage EMMsphere’s support infrastructure,
proven processes and user enablement team to deliver timely and reliable support.
Our users love the OnCall team. Thank you EMMsphere!“
Free Your Team Up and let EMMsphere handle the reactive time
sensitive user support activities. Enable your team to focus on proactive user engagement,
listening to and understanding what they need.
Centralized Issue Capture• Call-In for Live Support
• Email Submission to Issue Tracking System
Performance Based SLA• % Call Pickup
• Call Pickup Speed
• Abandon Calls
• Issue Response &
Resolution Time
• % First Call Resolution
Issue Resolution• Training Related Questions & Guidance
• User Service Requests Personalized to
Your Solution & Process
Monitor, Update & Status Issues• Track and Respond to the Ongoing
Communications with the Issue Submitter
• Update Ticket with Progress Details
Reporting & Analytics• SLA Performance
• Issue Status
• Trending Issue “Hot Spots”
www.emmsphere.com
336.408.3498
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Conform & Comply. With EMMsphere OnPlan, our content governance & compliance advisors will
help you define the procedures and processes necessary to ensure brand conformance and
regulatory compliance.
Scope & Capabilities. Your DAM policy and governance model will need
to span the entire digital asset lifecycle (creation through archival). It will also require periodic
tune-ups and the ongoing operational capabilities to monitor, detect and resolve your compliance issues. It’s
all about the process, not the technology.
The content your organization produces and deploys should always remain true to your brand standards, your internal compliance rules, as well as any applicable regulatory imperatives.
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336.408.3498
Governance Procedure Design• Consolidation of cross-functional content guidelines
• Streamlining & validation of procedures
• Governance procedure definition & validation
• Marketing operational process design & enhancement
• Governance material preparation
Compliance Inventory & Assessment• Digital asset inventory &
reporting consolidation
• Digital asset taxonomy
assessment & streamlining
• Digital asset metadata
cleansing
• Digital asset audit planning &
execution
• Compliance exception
identification & reporting
Ongoing Conformance & Monitoring• Governance change
management
• Compliance procedure training
and end-user certification
• Compliance checkpoint
management & monitoring
• Compliance performance
metrics & scorecards
• Asset management &
compliance reporting
Protect Your Digital Assets. Start your DAM initiative with a solid process foundation in place. A DAM policy & governance
model will ensure your DAM begins as and continues to be the single source of truth. Next, make sure you have an
information management framework design optimized for digital asset discoverability and manageability.
Together, the process foundation and the information framework provide the bullet
proof protection your digital assets need to stay aligned to your brand.
Manage Your Digital Assets. Your Digital assets are not
static or single purposed. They are dynamic, they evolve and have multiple destinations
along their lifecycle. Our Librarian support services can help your team with the day-to-day DAM
administration, optimization and user service request fulfillment activities.
Your digital assets produce financial value for your company. They need to be protected and managed like any asset your company owns.
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336.408.3498
DAM Advisory Services• Technology Platform Assessments
• Implementation & Migration Readiness & Planning
• DAM Policy & Governance
Librarian Support Services• Digital Asset Prep & Validation
• Digital Asset Ingest &
Cataloging
• Digital Asset Packing &
Distribution
• Digital Asset Administration
– Taxonomy
– Metadata
– Maintenance Job Execution
– Search Optimization
• Admin & Power User Support
• Auditing
– Audit Plan Development
– Audit Execution
– Issue Assessment &
Reporting
Information Framework Design• Taxonomy
• Metadata
• Workflow
• Search
