Social Media Strategy Guide2016-2017

Emma Magee // 9.29.16

// Table of Contents //

// Summary// Audit// Objectives// the brand// strategies// timing// Roles// policy// Critical Response Plan// Measurments

// summary //

magee.mp3 is a creative branding and marketing group. we are a record lable that is designed to run as a strategic

communications agency.

our current goal is to increase the number of artists we have and to further our exposure of who we are.

achieving our artist goals will be through a recruitment plan, which in turn will up our online visibility.

// audit //

// Platform // // Followers// //Activity// // engagement //

facebook

linkedinTwitter

instagram1,578

569700455

30 likes

26 likes68 likes45 likes

1.9%

4.5%9.7%9.8%

// summary//Instagram and Twitter have the largest activity, with facebook needing major improvements

//age // //gender// //primary// //secondary// //need one// //need two//

18-25 50%

36-42 25%

26-35 25%

Males52%

feMales48%

FB: 50%TW:30%INst:20%

FB:20%LKIN:40%TW:20%

interest in music industry career

curiosity of music and entertainment

// audit //

//competitor // //platform // //stregnth // //weakness //

30th century records

third man records

blackbird studios

IG: 30th century records

IG: Third man records

FB: Blackbird Studio

clientel built, strong IG

Celebrity endorsement

location for artists

quiet location, unknown

not always attainable

not many advancements

//competitor // Competitors have high points, but their weaknesses may outweigh them in comparison to magee.mp3. Demographics will be roughly simliar with some competitors reaching an older audience.

// objectives //

// add 3 new artists to our roster by march 2017

// Further the exposure of our brand by revamping social media accounts and gaining a stronger following (500 per platform) by December 2016

Key points

// messaging is going to be to showcase what magee.mp3 can offer artists, our services, successful campagin examples and why we are their best option to help with their branding and creative marketing.

// Getting our exposure out early is idea. we want to have a solid foundation before we begin the recruitment campaign for artists. following should increase after artists are signed.

// The brand // // What does it look like? //

fonts// dolce vita heavy, light// bebas nue// helvetica nue

swatches

R=0g=0b=0

R=115g=115b=255

R=255g=255b=255

// The brand // // What does it sound like? //

Content consists of //artist spotlights

//meet and greet// Tour coverage// Related artists// spotify sharing

// services

keywords// strategic// creative

// brand identity// artist development

// audience driven// attainable

// strategies //

// Ads on all social platforms// sponsorship posts// acquire space at festivals to table for artists

// earned //

// owned //

// paid //

// graphic design for recruitment campagin// engaging campaign and events to accompany// video footage from shows // meet the team series

// likes and engagement online// artist applications// collaboration efforts with partners

// timing //

key dates// social media campagin push must be done by December 31st of

2016// Recruitment campagin starts January 1st as part of the “new

year new artists’ campaign// social media goal check-in february 15,2017

//all artist submissions are due march 25, 2017// artist release date march 31st, 2017

//Final social media check-in april 25th,2017

events// local and national music festivals

// internal events such as listening parties and album releases// collaboration events with partners

// presence at art shows and gallery installations

// roles //

communications director

creative director

connections director

// leader of the socail media team// admin on all platforms// responsible to run a team of 6, who do physical postings// preapproves sponsor posts and new release informaion

// responsible for all creative endeavors of artists and the label// runs a team of 8 including graphic designers and marketers// must keep a timely schedule and take note of events and festivals// works to gather engaging and vivid content

// head of stewardship for the label// reaches out to potential sponsors and partners on social media// crafts sponsored posts // works with creative on special events and pushing information

// critical response plan //

// challenge two // // challenge one //

WE don’t have enough artist submissions

// plan //

/ we use resources we have to re-cruit them ourselves/ reach out to one band and have them work with us for two months to see if anything changes/ build relationships in the music industry to have potential collab-orations

not enough activity occured on our social platforms

// plan //

/ we become more personal with our approach and get out in the community/ more person to person events and useful promotional tools/ create a promotional video to stream across all platforms, and offer a special deal or contest

// measurment //

// growth ////through the campagin we were able to sign 3 artists and add two to a waiting list and provide additional services to.//our following doubled itself, proving to exceed expectations//the highest interaction was still instagram with twitter right behind//facebook increased from 1.4% to 6.8%, the most increase in the last two years for the site page//new features were added to linkedin to offer inquiry opportunities//creative marketing exceeded expectations by curating a video series for a ‘signing the band’ process