emily brochu's portfolio
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Portfolio of recent design work.TRANSCRIPT
She iS practically a lumberjackIf by lumberjack you mean she is fast, reliable, deadline driven, creative, goal oriented, moti-vated, and arguably most importantly, fun. If by lumberjack you mean she uses creativity like a chainsaw to cut through problems and create dynamic and compelling visual solutions. If by lumberjack you mean she is experienced, and has worked with brands like: HP, Microsoft, Citrix, VMware, SAP, FOX, FX, and CBS. If by lumberjack you mean she is 6 feet tall and from Maine, then yes, Emily Brochu is a lumberjack.
WEBPRINT& everything in between
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THE PROJECT
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THE WORK Banking and payments on Hp Converged infrastruCture
HP ESSN Sales Guide: Financial Services Edition
Transforming financial institutions to the Instant-On Enterprise
Created May 2011 HP Restricted. For HP Internal Use Only.
2
After several years of emphasis on cost containment, banks like yours are refocusing priorities around innovation and business growth. To assure market leadership and competitiveness, you need banking and payments solutions that enable you to anticipate and respond instantly to changing customer demands, current and emerging competitive threats, heightened risk requirements and more stringent regulatory obligations. You may also need to rapidly realign after a merger, acquisition or divestiture. Critical to your success will be embedding technology into everything you do to better address the changing needs of your business, partners and customers.
HP understands the challenges of falling margins, the high cost of new investments and system management/maintenance, market saturation, changing technologies, evolving business models and eroding customer loyalty. We also know that banks today spend up to 80% of their IT budget on maintenance and operations. Together we can help transform that spend to focus on business innovation. Our highly trained and experienced professionals can help you rethink how your technology and processes better align IT with your business model—enabling you to become an Instant-On Enterprise capable of cost-effectively delivering any service to any user through any channel, while also adapting quickly to market opportunities and threats. HP can help you:
•Increase profitability and transaction margins by:−− Enhancing total customer experience including seamless cross-channel interactions
−− Improving customer retention and acquisition rates−− Increasing revenue and share of the customer’s wallet−− Identifying new revenue streams and accelerate time to market for new services
−− Transforming your branch network
•Improve operational efficiency by: −− Transforming your cost base−− Increasing employee productivity−− Using technology as a business investment to drive 90% of business processes
•Effectively manage risk and compliance by:−− Measuring and mitigating security, fraud and other operational risks
−− Complying with regulatory mandates
•Implement sustainable business models for long-term competitive advantage by:
−− Leveraging cloud technologies for internal and external service delivery
−− Turning information into new services and revenue
•Optimize IT investment decisions and return on investment (ROI)
elevator pitch
23
This sales guide discusses how the HP Converged Infrastructure strategy and portfolio—together with HP Banking and Payments Solutions—can better position you for new or upsell opportunities with your banking accounts. Reading this guide will help you capitalize on the expected increase in 2011–2013 spending:
•Global financial services industry (FSI) IT spend on hardware, software and services: $351B to $394B U.S.D.
− Note: These numbers represent worldwide addressable market numbers. Your account team must research the total IT spend and total HP spend in your accounts.
•Compound annual growth rate (CAGR) of 6%•Banking: $159B to $186B (CAGR of 8.3%)
You can benefit from the shift in 2011 priorities, moving from cost cutting to business growth across all regions:•Mergers and acquisitions (M&A) activity and divestitures.•Compliance spend is increasing.•Preserve revenue and profit, even when facing new
regulations.• Improve risk management. •Focus on customer.
tHe market opportunityTake advantage of HP’s unique position of being able to fully deliver on the promise of infrastructure convergence today—providing the most credible story to tell and the most complete and proven solutions to sell. Help banks shift more resources from operations to innovation to overcome the inefficiencies of IT sprawl, more tightly align IT with the business, and ultimately move toward becoming an Instant-On Enterprise with HP Converged Infrastructure and proven HP Banking and Payments Solutions.
19
Cisco A complex vision for servers from a networking company. An incomplete vision that requires a complete “do over.” An expensive infrastructure choice.
Why HP wins•No rip and replace with HP – Convergence with Cisco is
essentially starting over from scratch, whereas HP works with existing infrastructures. For example, we link IT and facilities with our advancements in power and cooling such as HP Thermal Logic with power capping that reclaims data center capacity. Cisco is limited to basic Intel CPU power management. Also, HP Insight software provides built-in infrastructure management, but Cisco requires the addition of third-party management software. Application expertise, especially management, is a gaping hole in the Cisco enterprise strategy.
•HP can deliver today – HP is already rolling out Converged Infrastructure services worldwide. We are combining all the strengths we already have—proven technologies with proven delivery capabilities. We can bring a revolutionary new architecture to service providers right now, whether they need it on-site, off-site or over the cloud.
•HP has a more complete vision – HP’s strategy is focused on managing services, not components. Our portfolio benefits all workloads: desktop to NonStop; Windows®, Linux and HP-UX; physical and virtual; scale-out, compute and storage. Cisco’s scope is limited to just Intel x86, 2P and mostly virtualized (using VMware). HP also relies on industry-
standard Ethernet, whereas Cisco relies on a proprietary frame format that requires a complete forklift upgrade to Nexus switches. HP delivers an entire solution and even owns the IP, storage and software that drives our Converged Infrastructure. Cisco, however, is dependent on a loosely-based Cisco coalition of partners (including BMC and EMC) for their IP, which is built on proprietary technology. HP brings in a broad range of software and hardware vendors as well as SI partners that support our open-standards approach.
•Proven innovation – We have been the x86 market share leader for 13 years. HP has shipped 19M ProLiant servers, 1.6M BladeSystem blade servers, more than 1M Virtual Connect ports and more than 1M Insight software licenses.1 Cisco is unproven in the server market and, in fact, much of Cisco’s vision is not yet reality. Their previous initiatives (e.g., VFrame) have gained no market traction.
•No compromise on bandwidth – HP Virtual Connect Flex-10 converges Ethernet 4:1 and delivers 10GbE networking to the server at lower costs than 1Gb.2 Cisco UCS FCoE 10Gb delivers only 1.25Gbps per server at the maximum configuration. HP BladeSystem Matrix has up to 40 times more Fibre Channel bandwidth per server than Cisco’s UCS (4Gb per server versus 100Mb at maximum configuration3). This results in HP offering 3 times the network bandwidth with half the cables in 25% less space.4
•Extensive partner ecosystem. HP has worked to integrate our Converged Infrastructure with the major FSI software developers to enable faster time to meaningful use and more flexible expansion.
1 IDC Server tracker Q109, HP shipped 1.56M blades, 19M ProLiant units; HP analysis2 Comparison for 4 or more 1Gb Ethernets NICs per server with Cisco Catalyst 3120 switches3 UCS configured with 320 servers, 40 blade chassis funneled through a single 40 port Fabric Extender =10 Gbps FCoE for 8 servers per FCoE link and just 32 Gbps Fibre Channel uplink for all 320 servers = 100 Mbps per server.4 48 servers: Cisco: 6 UCS enclosures (6U ea) + 2 6140 Fabric Interconnects = 40U. HP: Three c7000 (10u ea.) = 30 U. Other sources: Cisco, IBM, Dell websites and HP engineering analysis (unless otherwise stated).
6
Converged Infrastructure provides the IT foundation for incrementally becoming a flexible, scalable Instant-On Enterprise—helping banks transform from transaction-oriented information silos to customer-oriented always-on information and service providers.
Enabling the Instant-On EnterpriseAs business continues to speeds up, it becomes harder to compete—making the Instant-On Enterprise more critical. The Instant-On Enterprise can help customers become more nimble and quick, and operate in a cost effective manner. Once customers get their base infrastructure right—i.e., HP Converged Infrastructure as part of an Instant-On Enterprise—they can do whatever is necessary to address their business problems.
HP enables financial institutions to become Instant-On Enterprises by helping them manage and transform their technology environments and business processes to optimize outcomes that matter, including:
•Transforming the cost base using flexible sourcing and usage-based pricing models, freeing up capital for investment in innovation and growth.
•Rebuilding customer trust and anticipating changing customer needs and preferences for emerging channels such as social networking, mobile devices and the Internet.
•Responding to changing business needs including risk, regulatory and security requirements, and competitive threats from non-traditional financial services companies as well as regional players.
•Implementing sustainable business models that flex as economic conditions and business needs change with end-to-end banking and payments solutions.
Banks face new challenges and heightened pressure to meet the new waves of customer, partner and employee expectations. As most banking institutions have rigid infrastructures comprised of legacy environments, siloed processes, and physical and virtual sprawl, IT is ill-equipped to meet these expectations, boost competitive advantage or support innovation.
The world of banking IT is very complicated, with multiple operating systems, multiple vendors and multiple management applications. Application and information complexity continues to escalate, driven by an explosion of information running on aging infrastructure. In addition, most legacy systems are poorly protected from external assault—providing an open invitation to known and unknown entities to enter and harm.
To more tightly align the pace of the business with IT—while also meeting cost, agility and responsiveness goals—CIOs are turning to infrastructure convergence delivered by HP through the HP Converged Infrastructure strategy, approach and portfolio, aligned with HP Banking and Payments Solutions.
Converged Infrastructure provides a blue print for the data center that accelerates the provisioning of IT services and applications by integrating technologies—servers, storage, networking, security, power, cooling and cloud—into shared pools of interoperable resources, all managed through a common management platform. The net result is a Converged Infrastructure that enables organizations to transform technology into a business advantage by adapting easily and innovating rapidly to deliver the value the business needs. Converged Infrastructure delivers important benefits such as:
•Faster time to value, applications and revenue •Reducing the costs of acquisition and implementation •Responding more quickly and flexibly to business changes •Reducing IT operational risks
These benefits are only some of the reasons why CIOs are rapidly adopting infrastructure convergence, and why most experts agree that convergence is the most widely accepted approach going forward.
The difference with HP Converged Infrastructure is that HP has been leading this charge and delivering on convergence for several years. But we didn’t build our strategy overnight. It has taken years and tight alignment with our technology investments to deliver this type of value. This is important because, as a technology company, correctly converging IT technology requires the execution of a tightly aligned investment strategy across a broad product portfolio.
tHe role of Converged infrastruCture for Banks
16
Customer Objectives Solution Business outcomes
Bank of India • Paradigm shift from ‘branch’ to ‘bank’ automation
• Competition from domestic and international banks
• Customer acquisition• Focus on core competencies• Lack of standardization• Single view of the customer• Regulatory compliance and risk
management
• Award-winning, 10-year outsourcing agreement
• HP-led IT transformation• Infosys Finacle Core Banking application• Branch transformation • Integrated channel management
(telephone, Internet and ATMs)• Business intelligence/data warehouse• Data center transformation/Converged
Infrastructure• HP Financial Services
• Enhanced customer experience• Faster time to market • Scalability for transaction growth • ROI of 223% over 5 years• Savings of $109 million over 5 years• Predictable cash flows
Bank of Shanghai • Disparate systems/no single view of the customer
• Multi-channel integration• Profitability of products and customers• Streamline data sharing between
branches • High operating costs• Risk management
• HP primed project and led system integration and transformation
• Temenos T24 Core Banking application • Converged Infrastructure• HP/Bank of Shanghai Financial Lab
of Asia• First Chinese bank to implement
enterprise-wide Core Banking system based on international standards
• Enhanced customer experience • Improved revenue and profitability • Faster time to market• Integrated delivery channels/24x7
service• Reduced TCO• Integrated risk management• Standardized operations • Conforms to international standards
Cantonal Bank of Berne • Market share• Alignment of IT with business needs• Cost of IT operations• Provide IT services to other banks• Stability and flexibility of IT• Development of IBIS3G Core Banking
application
• End-to-end ITO – transfer of operations to HP Banking Service Center (BSC)
• IBIS3G core banking application transformation
• Converged Infrastructure/HP SOA4FSI framework
• Business process outsourcing
• Increased market share• Enhanced innovation• Improved cost/income ratio• Better risk mitigation• Focus on core competencies• BSC provides services to other banks
Leading UK bank • Forced M&A necessitated integration of 2500+ branches
• Deploy 2500 servers, 35,000 desktops, applications
• Less than 10 months to complete• Operational efficiency and TCO• Business as usual during transformation
• 35,000 desktops and 2500 servers• Management of operating system,
applications, patching and inventory collection in <45 days
• Consolidated 500 overlapping branches• Transformed all branches in three one-
day market events all within two hours • Deployed 28,500 XP images and 2.9
million applications
• Successfully integrated largest banking acquisition in history
• No branch closures during conversion• Reduced costs while increasing
managed clients from 55,000 to 90,000
• 10 million changes in 2009, averaging 99.9999% success
• Outperformed 2-hour service level agreement (SLA) for each of the market events
• Operational model supported by less than a quarter of combined staff
suCCess storiesFor complete information on these and other success stories, please refer to the Financial Services Industry SharePoint at http://enhanced2.sharepoint.hp.com/teams/industries/FSI/default.aspx
8
HP Enterprise Services will assess your customer’s current IT situation and provide a modernization plan customized for their business—one that creates a standardized and highly automated hosting environment to support their intended business outcomes. This approach can reduce resource complexity; increase information security; improve IT usage, availability and responsiveness; and reduce total IT cost of ownership by up to 40%.
HP Enterprise Services and their Infrastructure Technology Outsourcing offerings can be a critical partner during your sales opportunities. Your customer message should be: “Your business demands that your IT infrastructure be efficient, flexible, dependable and compliant, while optimizing your IT return on investment. HP Infrastructure Technology Outsourcing services can help you achieve these outcomes by making your IT environment safe, secure, efficient and adaptable through data center consolidation and automation and other solution offerings.”
HP Enterprise Services teams can manage and implement:
•Infrastructure consolidation – Consolidating servers, storage systems, network devices, processors, applications, databases and sites to create an agile data center, allowing customers to improve the utilization of the IT infrastructure, with the essential benefit of being able to rapidly yet cost-effectively scale IT capacity up and down; to respond to the needs of the business faster and more cost- and resource- (power and cooling) efficiently than with existing legacy systems
•Infrastructure automation – Automating the IT infrastructure to save time and money on management processes
•Infrastructure virtualization – Virtualizing infrastructure assets to help share resources across multiple applications and departments, maximizing use and ROI
enterprise serviCes – CritiCal solution Component
Target customersYou will most likely encounter the following decision-makers in your banking accounts:
•CIO: Goals include cost-effectively delivering accurate, timely, secure IT to the business; one of the best ways to do that for a dynamic business is to provide as many aspects of IT and information as a service as possible; achieving these objectives requires improved cost and operational efficiencies, improved information security, and accuracy and consistency in process and information across the enterprise.
•IT Director: Goals include ensuring IT consistently improves the organization’s operations; standardizing and simplifying the infrastructure, making it easy to manage; delivering necessary IT at or under budget
18
IBMBack to the past with mainframes. Repurposing old technology for a new strategy. Proprietary approach restricts customer flexibility and creates unnecessary add-on costs.
Why HP wins •IBM leads with a proprietary stack – IBM tries to lock in
customers with proprietary offerings such as mainframes, POWER, Lotus, DB2, iDataplex and others. IBM has no IP in networking and limited storage offerings. IBM has no comparable product to HP Virtual Connect—to date, HP has shipped over 2 million Virtual Connect ports. HP utilizes many of the advantages of industry standard-based solutions across the portfolio and passes the volume economics on to our customers. We are #1 with many partners including SAP, Oracle, Microsoft® and VMware.
•Expertise to deliver – HP has broad offerings and expertise for data center transformation. IBM lacks the Converged Infrastructure Maturity Model and tools to accelerate movement to a modern data center.
•Innovative, proven networking – IBM has no IP in networking, whereas HP has 30 years of experience and innovative IP in its HP Networking solutions and support services. IBM relies on third-party vendors and delivers forced integration, leading to lower performance. HP’s acquisition of 3COM provides even deeper networking experience.
•Superior management – As for power management, IBM lacks key features and instrumentation that HP delivers in the Sea of Sensors, Dynamic Power Capping and our energy-aware capacity planning. IBM lacks a single common tool set that allows for virtual and physical server management across server families. In addition, IBM Systems Director lags behind HP Insight Control in areas such as remote console management. IBM lacks many features and products that HP delivers in Insight Dynamics, which is designed to help decrease virtualization complexity.
Oracle/Sun Changing direction and focus
Why HP wins•x86 leader and broadest infrastructure portfolio: HP offers
end-to-end infrastructure, virtualization and administration solutions and services that can make the transition to HP easy. With a platform agnostic approach, HP can support both AMD and Intel® systems. HP is the x86 leader and backs up the HP ProLiant line with advanced management capabilities and years of experience working with Microsoft, VMware and Linux partners.
•Comprehensive storage solutions: HP has a strong HP StorageWorks portfolio that can help customers address consolidation, continuity, control and compliance requirements. HP 3PAR storage is the backbone of our Cloud Strategy, included in the HP BladeSystem Matrix solution.
•Big transition benefits: Sun customers transitioning to HP report savings of up to 80% in hardware costs and 60% in server maintenance, while improving business agility. HP’s leadership in mission-critical virtualization and availability, advanced management and industry-standard technologies enable customers to quickly meet their business objectives.
•A strong partner: HP is a financially stable organization that continues to invest and grow its infrastructure and software solutions. We invest heavily in research and development and drive innovations that are adopted into industry standards.
•Lower TCO: Whether deployed in-house or outsourced, HP’s mission-critical solutions built on a modular infrastructure deliver ROI in less than one year and lower TCO by up to 80%. Many applications are significantly more expensive to run on SPARC, up to 50% more, compared with HP servers.
appendix aBeating tHe Competition
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
2011 HP Restricted. This document contains confidential and/or legally privileged information. It is intended for HP Internal Use only. If you are not an intended recipient as identified on the front cover of this document, you are strictly prohibited from reviewing, redistributing, disseminating, or in any other way using or relying on the contents of this document.
Oracle is a registered trademark of Oracle and/or its affiliates. Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation. AMD is a trademark of Advanced Micro Devices, Inc. Intel is a trademark of Intel Corporation in the U.S. and other countries.
4AA3-4495ENW, Created May 2011
Worldwide FSI teamMonique Dahler – Director Sales Enablement,
[email protected], +31 6 22236443
Larry Ryan – Chief Technologist, [email protected], +1 516.901.3801
Sada Sambamurty – Director Core Banking, [email protected], +1 914.483.7491
Tim Evans – Director Branch Channel Transformation, [email protected], +1 408.386.0039
Marie-Therese Maeder – Industry Marketing Manager for FSI, [email protected], +41 78 844 0150
Jonathan Fish – Sales Enablement, [email protected], +44 7866 720542
Arun Gaur – WW BCS FSI Segment Lead, [email protected], +44 7831 154 171
Gordon Wiegand – Industry Solutions Manager, [email protected], +1 314.968.0637
Americas salesPhil Walton – VP FSI Americas, [email protected], +1 704.965.4087
John Wallace – VP and Sales Director FSI Corporate Banking, [email protected], +1 646.932.2190
Frank Fallon – Sales Director, FSI Enterprise Banking, [email protected], 914.772.7664
EMEA salesArie Ossewaarde – VP FSI EMEA, [email protected], +31 65249 4391
APJ salesKong Hoe Chan – Director FSI APJ, [email protected], +65 979 23987
key Hp ContaCts
This is an HP Indigo digital print.
THE PROJECT
HP Door Opener Brochure
THE PROJECT
HP Solution Brief
Retail payments environment of the future Solution brief
Lusis Payments tanGO and HP nOnstOP systems
Time for a changeAs we move into a new evolutionary cycle for transactional processing—which includes the sunsetting of ACI’s BASE24—your organization is probably considering all alternative solutions.
While some companies will migrate to ACI’s BASE24-eps, you may be looking for something new—such as Lusis Payments TANGO running on HP NonStop systems.
Single, high-performance payments platformWith unique future-focused capabilities, the HP and Lusis solution enables you to develop new drivers, interfaces and devices in days, not months. From this single high-performance platform, you can:•Drive any end-point•Manage any data set •Manage any business rule•Handle retail payments•Manage point of sale, ATM and cell
phone transactions, mobile payments and banking
•Control loyalty and rewards, FX trading, and brokerage
•Support healthcare and utilities accounts
Whether a $10 transaction or $1M transaction, the process is always the same. This modern, pure, service-oriented architecture (SOA)-based solution has been proven in 48 deployments, so you can trust it to power your always-on, mission-critical payments solution.
What is TANGO?The TANGO Payments Engine is a modern, open, SOA approach for acquiring, routing, switching, authenticating and authorizing transactions across multiple channels including ATM, Point of Sale, Internet and Mobile Banking in a multi-institution environment across different geographies.
The right choice for many organizations•Financial services organizations that are
ready for a new approach to payments processing. HP and Lusis can design and deliver an all-new payments infrastructure.
•Any company that wants to rapidly deploy new products and services on their existing infrastructure. We can move your entire payments infrastructure to HP NonStop and TANGO, or simply add TANGO to the mix.
•Companies that want to move off home-grown solutions that are very costly to maintain.
HP and Lusis advantage•Proven in 48 business-critical
environments, this state-of-the-art technology enables you to operate quicker and more cost-effectively.
•By liberating the intellectual property that exists within your payments systems and sub-systems, as well as your business leaders, TANGO and HP NonStop remove the barriers to information access, which maximizes the value of your information.
•HP NonStop has been the de facto system for payments for 30+ years, and it continues that heritage today. HP continues to improve NonStop systems with every release, leveraging the benefits of the latest open systems technology and using standard hardware components. When used in tandem, TANGO inherits all the strength of HP NonStop systems.
•As the best technology combination for mission-critical online transaction processing, TANGO and HP NonStop enable rapid development and faster time to market—leading to lower TCO and faster ROI.
•This highly flexible solution can readily evolve with your changing business requirements.
•With easy-to-use tools, migrating from your legacy system to TANGO and HP NonStop is faster, less risky and under your control.
Meeting a top-of-mind objectiveWith cost-reduction being a top-of-mind item for virtually every organization today, this HP and Lusis solution drives cost-saving benefits company-wide: •Grow your environment seamlessly by
integrating a new standards-based payments solution with your existing infrastructure; with HP and Lusis, you can protect your legacy investments, as well as prepare for future advancements.
This is an HP Indigo digital print.
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•Realize a fast payback; moving to HP NonStop—as part of your overall HP Converged Infrastructure—offers a typical payback of 12 to 18 months; the money you save can be used for innovation and upgrades.
•Save on networking, power and cooling by modernizing IT on an advanced computing platform.
All payments functions, one modular software suiteTo help you boost competitive advantage, a payment solution must help you meet two objectives: deliver total quality for the end user and ensure total security for the service provider. By combining innovative business process management (BPM) solutions and advanced transaction processing features, TANGO helps you succeed in both areas at once.
Gone are the days when you used a standalone solution for each payment need. Today, TANGO delivers all payment functions in a single modular suite that supports the acquiring side, issuing side, card back office and operations back office.•Payments processing: TANGO includes
robust solutions to acquire transactions (ATM, POS management); authenticate payments; provide routing, switching and authorization support; and ensure efficient, end-to-end processing. As TANGO integrates with legacy computing and networking environments, you can efficiently process payment transactions regardless of where they originate.
•Online banking and utilities: Using TANGO for online banking and utilities, you can consolidate consumer and business customers on a single integrated platform. You can uniquely package products and services for different markets, industry segments and individual clients. Even the smallest business customer
can take advantage of business-like functionality with consumer-like usability—helping you retain clients, even as their needs grow.
•Fraud and risk management: Trust TANGO to help prevent fraud losses in debit and credit cards, as well as merchant and enterprise payment operations. TANGO supports rules-based fraud detection and custom Bayesians scoring models, which can be implemented in real-time to integrate risk management with online transaction authorization.
•Card management: With TANGO, you receive a complete solution for card service contract management, card creation and renewal, and service level management and supervision. TANGO also provides all the required interfaces for customer relationship management, self-care and sign-up.
•Business supervision: In addition to providing key performance indicator monitoring, TANGO also offers support for all file transfer standards to Business Intelligence systems.
•Payments management: You can choose from a variety of TANGO components to automate back office processing including: clearing, settlement and reconciliation, dispute and exception processing, merchant accounting, alerting, monitoring, and reporting.
•SDK: If you’re ready to develop your own applications, the TANGO SDK enables you to develop your own custom C++ objects and interfaces rapidly to augment standard TANGO functionality.
HP NonStop systems for your non-stop businessA critical part of any payments processing solution is the hardware infrastructure. And for your TANGO solution, one hardware
platform offers all the flexibility, scalability and resiliency you need—HP NonStop servers.
As the foundation of your mission-critical Converged Infrastructure, HP NonStop systems provide 24x7x365 application availability and offer the best choice for critical and complex enterprise applications. These systems are used by financial institutions, mobile operators, global manufacturing companies, hospitals and other public sector organizations for their most critical business processes.
The de facto servers for payments solutions for more than 30 years, HP NonStop systems help you accelarate service delivery while also lowering costs. These ultra-robust servers deliver better-than-mainframe class of service out-of-the-box. They are ideal for supporting workloads requiring 100% application availability, real-time high-volume transaction processing and exceptional security. Scaling to handle billions of transactions across hundreds of terabytes of data in real time, HP NonStop systems are fully integrated with Converged Infrastructure.
What’s next? Contact your HP or Lusis representative today and arrange for an assessment of your IT and/or payments environment. Discover how Lusis Payments TANGO running on HP NonStop servers can create the retail payments environment of the future, today.
For more information, please visit www.hp.com/go/NonStop, www.lusispayments.com and www.intel.com/products/processor/itanium/index.htm.
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© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
The Intel logo and the Intel Inside logo are trademarks of Intel Corporation in the U.S. and other countries.
4AA3-7904ENW, Created November 2011
THE PROJECT THE PROJECT
HP Quick Reference Card
Key differentiators•Lawson ERP applications provide a quicker time to benefit, as
compared to its competition.•Lawson ERP end users can personalize their Lawson user interface
to match their work process preferences, which increases efficiency and productivity.
•Mission-critical scalability to handle growing needs and changing business environment
•Excellent TCO when migrating to HP ProLiant DL980 servers, as compared to legacy systems
•Preferred platform: Over the years, HP Integrity for HP-UX has been one of the highest-performance platforms for the Lawson S3 ERP applications.
What do I sell?•Lawson S3: industry-focused ERP software solutions; comprehensive
applications, fully integrated on a single platform; flexible solutions that include business process automation; offering the lowest ERP software ownership on the market today (source: www.lawson.com/solutions/software/)
•Lawson M3: ERP solution focused on manufacturing and distribution companies; strong multi-national solution
•HP Integrity server blades for HP-UX: world’s first scale-up blades built on the industry’s #1 blade infrastructure; combines multiple blades to create 2-, 4- and 8-socket systems with HP Blade Link technology; ideal for application-tier and transaction processing, enterprise databases, and mission-critical workloads like Lawson S3 ERP applications
Created July 2011. HP Restricted. For HP and Channel Partner Internal Use Only.
lawson erP software and hP Converged infrastruCtureComprehensive ERP solutions designed with your industry in mind.Quick reference card
elevator PitChAs your budget continues to shrink, your organization faces the challenge of doing more with less money and lower headcount. HP and Lawson can help you overcome the “more with less” dilemma by deploying Lawson S3 ERP software running on HP Integrity server blades with Intel® Itanium® processors or HP ProLiant servers with Intel Xeon® processors. We can consolidate all your disparate software applications on one powerful standards-based Enterprise Resource Planning (ERP) platform, providing a single source of the truth to all workers, all the time, company-wide. With your Lawson ERP and non-Lawson applications operating on HP hardware, you can reduce your total cost of ownership (TCO). Lawson ERP applications can help you find the information you need, when you need it, to make fast—and smart—decisions about your business. Backed by industry leaders with extensive domain expertise, the HP and Lawson solution contains a full battery of ERP software. Depending on your needs, you can choose from Lawson Healthcare Integration Software, Customer Relationship Management, Enterprise Asset Management, Enterprise Performance Management, Financial Management, Human Capital Management and many more.
The opportunity—Your primary target is Lawson S3 customers in North America, operating in service-based industries such as healthcare, public sector, governments, education, retail and financial services; these customers need mission-critical solutions running on HP-UX/Integrity. S3 applications support HP-UX/PA-RISC, HP-UX/Integrity, Sun Solaris, IBM System i (iSeries) and IBM AIX, as well as Microsoft® Windows® operating environments. Lawson wants to move its HP-UX/PA-RISC customers to HP-UX/Integrity, and HP is assisting by driving a targeted campaign for these customers. Lawson wants to migrate all S3 customers off Sun Solaris and decommission the platform, because Oracle is one of Lawson’s primary competitors. The Sun Solaris installed base in North America is ~80–100 accounts.
Your secondary target is Lawson M3 customers operating in manufacturing, food and beverage, equipment rental, retail and distribution markets. M3 is IBM System i, IBM AIX and Windows x86-based, with HP ProLiant DL980 servers being a good fit. Some clients run M3 on IBM System i and IBM AIX systems; others use Windows running on a variety of hardware platforms. Lawson wants to move as many M3 customers as possible off Sun Solaris, because M3 applications running on Sun Solaris is on a sunset plan, and Sun Solaris has been decommissioned for M3. The installed base of M3 on Solaris is ~30 accounts.
This is an HP Indigo digital print.
•HP BladeSystem enclosures: provides all the power, cooling and I/O infrastructure customers need to support modular server, interconnect and storage components today and for several years; c7000 holds up to 16 server and/or storage blades; c3000 is for remote sites, mid-size companies or enterprises with special data center requirements; supporting up to 8 blades in a 6U enclosure
•HP ProLiant DL980 servers for Windows: optimized for the most demanding, data-intensive x86 workloads; self-healing resiliency for a 200% boost in availability; balanced scaling for 3x greater database performance; breakthrough efficiencies for return on investment in less than 60 days
•HP storage solutions: Ideal for enterprise-wide deployment and mission-critical applications, HP Enterprise Class Storage Solutions are the most extensible, resilient and controllable storage solutions available. They offer maximum scalability, industry-leading performance, a fully integrated suite of centralized management tools, and unmatched data protection and disaster tolerant features. Visit http://h18006.www1.hp.com/storage/enterprisestorage.html.
•HP Technical Services: Migration Services, Assessment Services, Network Optimization Services
Qualifying/Discovery questions•Are you planning to upgrade your Lawson ERP applications in the
near future? •What version of Lawson ERP applications are you currently
running? •Are you considering migrating to a new hardware platform as part
of your Lawson upgrade?•Are you looking for a hardware platform that can offer significantly
better TCO?•Do you need to improve your IT performance?•Are you having difficulty recruiting high-quality employees in a
timely fashion? •Is your organization having trouble properly staffing your
employees to limit overtime? •Is your purchasing process streamlined and able to efficiently
purchase goods and services for your company? •Do your workers have fast access to the Business Intelligence they
need, when they need it, to make well-informed business decisions?
Customer pain points and solution benefitsPain: Need a hardware infrastructure that can scale and perform to support Lawson ERP applications HP and Lawson solution: As the world’s first mission-critical converged infrastructure built on the industry’s #1 blade platform, HP Integrity server blades with Intel Itanium processors inside are your best choice for mission-critical performance. By bringing a standards-based, modular architecture to mission-critical computing, HP is eliminating the proprietary, static silos that have driven up costs and complexities in the past. HP Integrity server blades are the ideal choice for a variety of deployments—from application-tier and transaction processing to enterprise databases and larger mission-critical workloads like Lawson S3 ERP applications.
Pain: Need to lower total cost of ownership, want an infrastructure that offers the lowest TCO over time HP and Lawson solution: When you choose HP ProLiant DL980 scale-up servers for your Lawson deployment, you receive a platform that is optimized for the most demanding, data-intensive x86 workloads. With the HP PREMA architecture, HP ProLiant is changing the scale-up x86 environment and delivering the confidence you need and deserve. The DL980 maximizes application uptime with a 200% boost in server availability. It also reduces the data center footprint and cost by offering a consolidation ratio of at least 91:1, made possible through performance gains achieved by balanced scaling. With DL980’s breakthrough efficiencies, you can see a payback in as little as 60 days. (source: http://teams8.sharepoint.hp.com/teams/EBPP/Lists/ProofPointfields/BUBCS.aspx)
ResourcesLawson ERP Software: www.lawson.com/Solutions/Software/
Intel Itanium page: www.intel.com/products/processor/itanium/index.htm
HP Quick Start sales tools: http://bit.ly/bcsquickstart
Key HP contactsMary Kwan – Global Business Manager, [email protected], 408.447.6303
Kent Lipschultz – Technical Alliance Manager, [email protected], 651.982.9794
Key Lawson contactsDelmar Dehn – Lawson Product Manager, Technology, [email protected], 651.767.6385
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
2011 HP Restricted. This document contains confidential and/or legally privileged information. It is intended for HP and Channel Partner Internal Use only. If you are not an intended recipient as identified on the front cover of this document, you are strictly prohibited from reviewing, redistributing, disseminating, or in any other way using or relying on the contents of this document.
Oracle is a registered trademark of Oracle and/or its affiliates. Intel, Itanium, Xeon and the Intel logo are trademarks of Intel Corporation in the U.S. and other countries. Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation.
4AA3-5994ENW, Created July 2011
THE PROJECT
HP and SAS Event: Lead Card
Type/Typa/Tipo Code/Coda/Codigo Flight Number
CLASS DESTINATION ARRIVAL DEPARTURE DATE
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P USA 950487
FIRST SAS DIA 18:58 04:26 6-10-11
COMPANY TITLE
NAME
CONNECT
ADDRESS
CITY
STATE ZIP
PHONE
BOARDING PASS
PURCHASE NOT NECESSARY & WILL NOT INCREASE CHANCE OF WINNING. Void in where prohibited/restricted by law. Employees of Sponsor, its related companies, their family and household members not eligible. Entry constitutes agreement to rules and Sponsor’s decisions. Participants enter by bringing the HP lead card to HP’s booth. Winner must be present to win and are chosen by random drawing, conducted daily for prize listed. One entry per person. Winner(s) may have to sign
an eligibility affidavit & liability release, unless prohibited. If winners fail to sign required documents, an alternate may be selected. Prize: Mini Laptop (APR $300.00). Odds of winning depend on number of entries. Entrants release and hold harmless Sponsor, its related companies, officers, directors, employees, and agents from any claim arising out of entry or prize receipt or use. Sponsor: Hewlett- Packard Company, 19091 Pruneridge Avenue, Cupertino, CA 95014. Use this address for inquiries,
requests to be removed from this mailing list and winner’s list.
√ Improve operational efficiencies, speed innovations into practice, and deliver solutions that improve quality of care.
Job Level Executive/C-Level Manager VP Operational/End User Director Other
Analytics Consulting/Contractor Enterprise Architect Finance Revenue Management Business Intelligence Customer Intelligence
HP Alliance Partner Risk Management Business Operations Data Warehousing IT General Sales & Marketing Other
Primary Job Function: (Check all that apply)
Financial Services Consumer Industries & Retail Transportation & Hospitality Communication, Media and Entertainment
Energy Public Sector Healthcare & Life Sciences Manufacturing Other
What is your industry?
Customer insight Executive reporting Operational Reporting Single version of truth Risk management & Compliance
Supply chain management and visibility Corporate Performance Management Other
What are the top business initiatives that drive BI investment in 2011? (Check all that apply) Which Data Warehouse platform are you utilizing?
I have or plan to have an IT initiative in the following areas (Check all that apply)
Business Intelligence Data Integration DW and BI Outsourcing Marketing Analytics Data Provisioning Information Quality
Business Intelligence Competency Center Data Warehousing Master Data Management Other
Fast Track Data Warehousing based on SQL Server Greenplum Teradata Active Enterprise
Netezza Performance Server Oracle Exadata IBM Smart Analytics System None Other
Do you have plans to procure consulting services to help you with your DI/DQ/BI initiatives? Less than 1 Month 1 to 3 Months 4 to 6 Months More than 6 Months No plans
Do you have plans to upgrade/replace your current Data Warehouse platform? Less than 1 Month 1 to 3 Months 4 to 6 Months More than 6 Months No plans
How would you rate your experience in the HP booth today? Excellent Good Fair Poor
I am very interested in HP Business Intelligence Solutions Please have an HP representative contact me.
Occasionally, HP communicates information about our products, events, services and/or support. This may include new product information, special offers, or possibly an invitation to participate in market research. May HP contact you with information that may be relevant to you? Before you choose, visit our Online Privacy Statement (www.hp.com/go/privacy) to learn how HP collects and uses your personal information to tailor your communications.HP has different sales organizations for our different products, so there is a chance you will be contacted twice after the show.
E-mail Phone Mail Please do not contact me
Type/Typa/Tipo Code/Coda/Codigo Flight Number
CLASS DESTINATION ARRIVAL DEPARTURE DATE
*************************************************************************************************************************************************************************************************************
<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<648<<<<<<812DAD<<<<<88831<UUUO05<
<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<135<<<<<<907SAJ<<<<<04982<AAA659<<<<<
P USA 950487
FIRST SAS DIA 18:58 04:26 6-10-11
COMPANY TITLE
NAME
CONNECT
ADDRESS
CITY
STATE ZIP
PHONE
BOARDING PASS
PURCHASE NOT NECESSARY & WILL NOT INCREASE CHANCE OF WINNING. Void in where prohibited/restricted by law. Employees of Sponsor, its related companies, their family and household members not eligible. Entry constitutes agreement to rules and Sponsor’s decisions. Participants enter by bringing the HP lead card to HP’s booth. Winner must be present to win and are chosen by random drawing, conducted daily for prize listed. One entry per person. Winner(s) may have to sign
an eligibility affidavit & liability release, unless prohibited. If winners fail to sign required documents, an alternate may be selected. Prize: Mini Laptop (APR $300.00). Odds of winning depend on number of entries. Entrants release and hold harmless Sponsor, its related companies, officers, directors, employees, and agents from any claim arising out of entry or prize receipt or use. Sponsor: Hewlett- Packard Company, 19091 Pruneridge Avenue, Cupertino, CA 95014. Use this address for inquiries,
requests to be removed from this mailing list and winner’s list.
√Improve operational efficiencies, speed innovations into practice, and deliver solutions that improve quality of care.
Job Level Executive/C-Level Manager VP Operational/End User Director Other
Analytics Consulting/Contractor Enterprise Architect Finance Revenue Management Business Intelligence Customer Intelligence
HP Alliance Partner Risk Management Business Operations Data Warehousing IT General Sales & Marketing Other
Primary Job Function: (Check all that apply)
Financial Services Consumer Industries & Retail Transportation & Hospitality Communication, Media and Entertainment
Energy Public Sector Healthcare & Life Sciences Manufacturing Other
What is your industry?
Customer insight Executive reporting Operational Reporting Single version of truth Risk management & Compliance
Supply chain management and visibility Corporate Performance Management Other
What are the top business initiatives that drive BI investment in 2011? (Check all that apply) Which Data Warehouse platform are you utilizing?
I have or plan to have an IT initiative in the following areas (Check all that apply)
Business Intelligence Data Integration DW and BI Outsourcing Marketing Analytics Data Provisioning Information Quality
Business Intelligence Competency Center Data Warehousing Master Data Management Other
Fast Track Data Warehousing based on SQL Server Greenplum Teradata Active Enterprise
Netezza Performance Server Oracle Exadata IBM Smart Analytics System None Other
Do you have plans to procure consulting services to help you with your DI/DQ/BI initiatives? Less than 1 Month 1 to 3 Months 4 to 6 Months More than 6 Months No plans
Do you have plans to upgrade/replace your current Data Warehouse platform? Less than 1 Month 1 to 3 Months 4 to 6 Months More than 6 Months No plans
How would you rate your experience in the HP booth today? Excellent Good Fair Poor
I am very interested in HP Business Intelligence Solutions Please have an HP representative contact me.
Occasionally, HP communicates information about our products, events, services and/or support. This may include new product information, special offers, or possibly an invitation to participate in market research. May HP contact you with information that may be relevant to you? Before you choose, visit our Online Privacy Statement (www.hp.com/go/privacy) to learn how HP collects and uses your personal information to tailor your communications.HP has different sales organizations for our different products, so there is a chance you will be contacted twice after the show.
E-mail Phone Mail Please do not contact me
THE PROJECT THE PROJECT
HP SAS Event Executive Lead Card
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58971-854ADFAD5784-950487-87513513AD-A87853213AS5< < < < < < < < < < < < < < < < < < < < < < < <
PURCHASE NOT NECESSARY & WILL NOT INCREASE CHANCE OF WINNING. Void in where prohibited/restricted by law. Employees of Sponsor, its related companies, their family and household members not eligible. Entry constitutes agreement to rules and Sponsor’s decisions. Participants enter by bringing the HP lead card to HP’s booth. Winner must be present to win and are chosen by random drawing, conducted daily for prize listed. One entry per person. Winner(s) may have to sign an eligibility affidavit & liability release, unless prohibited. If winners fail to sign required documents, an alternate may be selected. Prize: Mini Laptop (APR $300.00). Odds of winning depend on number of entries. Entrants release and hold harmless Sponsor, its related companies, officers, directors, employees, and agents from any claim arising out of entry or prize receipt or use. Sponsor: Hewlett- Packard Company, 19091 Pruneridge Avenue, Cupertino, CA 95014. Use this address for inquiries, requests to be removed from this mailing list and winner’s list.
hewlett packardType/Typa/Tipo Code/Coda/Codigo Passport No./No du Passport
P USA 950487
COMPANY TITLE
NAME
ADDRESS
CITY STATE ZIP
PHONE E-MAIL
If a HP booth visitor has a stamp received from the SAS booth on the lead card (passport) (meaning s/he has visited booth the HP & SAS booths), s/he will receive a special
giveaway HP Speed T-ShirtA stamp from the SAS booth is not required in order to enter the raffle for the HP Mini
STAMP HERE STAMP HERE
1VisasEntries/Entries Departures/Sorties
Job Level Executive/C-Level Manager VP Operational/End User Director Other
Primary Job Function: (Check all that apply) Analytics Consulting/Contractor Enterprise Architect Finance Revenue Management Business Intelligence Customer Intelligence HP Alliance Partner Risk Management Business Operations Data Warehousing IT General Sales & Marketing Other
THE PROJECT
HP and SAS Event Tabletop Poster
Improve operational efficiencies, speed innovations into practice, and deliver solutions that improve quality of care.
REGISTER TO WIN AN HP MINI.
CONNECT
THE PROJECT THE PROJECT
Raidundant Style Guide
Style Guide
Logo/usageNew Logo Treatment
Proper Usage
A
B
C
D
E
A. Standard 2-color logo – preferred logo for use on any background color within the primary or secondary pallette excluding black or red.
B. Grayscale version – for use on white background in black and white printed documents where the printing quality allows for grayscale printing
C. One-color version – for use where print quality does not allow for grayscale (such as on many promotional products)
D. Standard 2-color reverse-out logo – preferred logo for use on any black or near-black solid background
E. One-color reverse-out version logo – for use on any black or red background, or where color is not available on a solid dark background. Can also be applied over a photograph (providing the photo pro-vides ample contrast for the full logo (see logo placement discussion)
For special applications such as promotional items or clothing: If the logo must be placed on a background that is not an exact match to a color in the primary or secondary pallette, please use logo treatment C or E. Select the logo treatment that offers the highest contrast and legibility.
Colors
Primary Palette 1 White
Primary Palette 1 Black
Secondary Palette 1 White
Secondary Palette 1 Black
629 PC 549 PC 365 PC
365 PC
359 PC 5855 PC
629 PC 549 PC 359 PC 5855 PC
Black 429 PC485 PC 430 PC 114 PC
RGB: 255 | 227 | 99CMYK: 0 | 8 | 73| 0
RGB: 148 | 156 | 161CMYK: 5 | 0 | 0| 45
RGB: 163220 230
RGB: 176 | 183 | 188CMYK: 3 | 0 | 0| 32
RGB: 35 | 31 | 32CMYK: 0 | 0 | 0 | 100
RGB: 238 | 49 | 36CMYK: 0 | 95 | 100 | 0
Black 429 PC485 PC 430 PC 114 PC
CMYK: 3409 0
RGB: 86155 190
CMYK: 5260 25
RGB: 226237 195
CMYK: 12029 0
RGB: 168213 157
CMYK: 36049 0
RGB: 217211 164
CMYK: 0031 18
RGB: 163220 230
CMYK: 3409 0
RGB: 86155 190
CMYK: 5260 25
RGB: 226237 195
CMYK: 12029 0
RGB: 168213 157
CMYK: 36049 0
RGB: 217211 164
CMYK: 0031 18
RGB: 255 | 227 | 99CMYK: 0 | 8 | 73| 0
RGB: 148 | 156 | 161CMYK: 5 | 0 | 0| 45
RGB: 176 | 183 | 188CMYK: 3 | 0 | 0| 32
RGB: 255 | 255 | 255CMYK: 0 | 0 | 0 | 0
RGB: 238 | 49 | 36CMYK: 0 | 95 | 100 | 0
Tone of Voice
Data Sheet
Solution Brief
We want to make a clear and strong impression on who we are.The Raidundant Tone of Voice supports our overall desired brand image and helps us express our personality and point of view.
PersonalityRaidundant is, first and foremost, a technology solutions company. Our primary personality elements include:
KnowledgeWe know storage. We know IT technology. We know your mission critical storage needs. How that impacts our tone of voice: We’re clear and descriptive without being unfriendly or cold. We want customers and partners alike to sense our depth of knowledge and sincere desire to educate and inform.
ConfidenceArmed with our knowledge, we are highly confident in our ability to develop innovative storage solutions that meet your needs. How that impacts our tone of voice: We use positive, upbeat and straightforward language that’s concise. We communicate our confidence with subtlety and finesse. It’s implied confidence – but never stated directly – as we are never arrogant.
Trust We won’t let you down – not with our solutions, not with our people, and not with our business partners. We’re your trusted partner for storage solutions and the strategic guidance to support you. How that impacts our tone of voice: We’re inviting and collaborative in our tone. We encourage feedback and show great respect for the opinions and feedback of our customers and partners.
Commitment We’re focused on staying on the leading edge of innovation to help you stay on the leading edge of success. And we’re committed to providing best-in-class quality in our solutions and in our people. How that impacts our tone of voice: We are both insightful and assuring with an optimistic outlook. We avoid being too clever or showy. We maintain an approachable, warm style that’s sincere and not overly-flattering.
Logo/misusageUnacceptable Treatments
The only acceptable color is 485 PC, Black, White, or 60% Black
Do not scale disproportionately
No drop shadows
Fonts
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AaAa
Body Copy: Swiss 721 BT
Callout Copy: Swiss 721 TH BT
Highlight Copy: Swiss 721 TH BT
Visual ElementsThe Notch
The Circular Fade
THE PROJECT
Raidundant Solution Brief
THE PROJECT THE PROJECT
StatSoft Solution Brief
THE WORK
& everything in between
THE WORK
THE PROJECT
Audubon Guide Apps
THE PROJECT
It’s Always Sunny in Philadelphia Game Show Tour
it’s always sunny in philadelphia
mobile tour
THE PROJECT THE PROJECT
Fringe Comic Con Scavenger Hunt
fringe scavenger hunt
THE PROJECT
MarketReach Prezi Presentation
THE PROJECT THE PROJECT
Susan G. Komen Race for the Cure Team T-shirts
Green Mountain Digital:Product Page
Websiterock, paper, scissors 8 x 10 | serigraphbonafide hustler 11 x 14 | serigraphT-shirt Design T-shirts for breast cancer walk.
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Lucy’s Bosom Buddies
2009 Est. w∫∫
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