emerging trends in modren retail
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^|dydjpmpgej^|dydjpmpgejejej
DHD\OGJO P\DJ@ GJ HE\@DJ \DPMGC AE\HMP _GPBDHD\OGJO P\DJ@ GJ HE\@DJ \DPMGC AE\HMP _GPB
Y^DIGMC \DAD\DJID PE BTC "YBMKPG'# GPIY^DIGMC \DAD\DJID PE BTC "YBMKPG'# GPI
DD((IBMT^MC' ! OE@\DF "M@BMM\'IBMT^MC' ! OE@\DF "M@BMM\'
^|dydjpd` lw^|dydjpd` lw
Omt|mq Kthm| Ot~pmOmt|mq Kthm| Ot~pm^O@H^O@H((Hm|kdpgjoHm|kdpgjo
\ecc je\ecc je((=0=0
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Gjp|e`tipgejGjp|e`tipgej
\t|mc Hm|kdp\t|mc Hm|kdp
Pbd \t|mc Iejythd|Pbd \t|mc Iejythd|
Pbd \t|mc @dhmj`Pbd \t|mc @dhmj`E~~e|ptjgpgdy6 Gj \t|mc Hm|kdpgjoE~~e|ptjgpgdy6 Gj \t|mc Hm|kdpgjo
\ecd ea Btc\ecd ea Btc((Ybmkpg#Oe`|dfYbmkpg#Oe`|df((Mm`bm|#GPIMm`bm|#GPI((DD((
Ibt~mc gj |t|mc hm|kdpIbt~mc gj |t|mc hm|kdp
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\t|mc Hm|kdp\t|mc Hm|kdp
\t|mc Gj`gm# bgib miietjpy ae| he|d pbmj ?> ~d| idjp ea pbd\t|mc Gj`gm# bgib miietjpy ae| he|d pbmj ?> ~d| idjp ea pbdietjp|wy ejd lgccgej ~e~tcmpgej "miie|`gjo pe pbd Idjyty ea Gj`gmietjp|wy ejd lgccgej ~e~tcmpgej "miie|`gjo pe pbd Idjyty ea Gj`gm>='# gy jep ftyp gpjdyygjo mj gji|dmyd gj gpy gjiehd ltp mcye gj>='# gy jep ftyp gpjdyygjo mj gji|dmyd gj gpy gjiehd ltp mcye gjiejyth~pgej mj` ~|e`tipgej*iejyth~pgej mj` ~|e`tipgej*
Pbd |t|mc hm|kdp gj Gj`gm gy qmyp mj` yimppd|d` mj` eaad|y m ~cdpbe|mPbd |t|mc hm|kdp gj Gj`gm gy qmyp mj` yimppd|d` mj` eaad|y m ~cdpbe|mea e~~e|ptjgpgdy gj ieh~m|gyej pe pbd t|lmj ydipe|* Gp ieqd|y pbdea e~~e|ptjgpgdy gj ieh~m|gyej pe pbd t|lmj ydipe|* Gp ieqd|y pbdhmrghth ~e~tcmpgej mj` |dogejy mj` pbd|dlw# pbd hmrghthhmrghth ~e~tcmpgej mj` |dogejy mj` pbd|dlw# pbd hmrghthjthld| ea iejythd|y*jthld| ea iejythd|y*
Pbd yeigmc ypmpty ea pbd |t|mc |dogejy gy ~|dim|gety my pbd gjiehdPbd yeigmc ypmpty ea pbd |t|mc |dogejy gy ~|dim|gety my pbd gjiehdcdqdc mj` cgpd|miw gy drp|dhdcw ce mcejo gpb pbd |mjod ea p|m`gpgejmccdqdc mj` cgpd|miw gy drp|dhdcw ce mcejo gpb pbd |mjod ea p|m`gpgejmcqmctdy mj` yt~d|ypgpgety ldcgday pbmp bmqd mcmwy lddj m hmfe|qmctdy mj` yt~d|ypgpgety ldcgday pbmp bmqd mcmwy lddj m hmfe|gh~d`ghdjp gj pbd ~|eo|dyygej ea pbgy ydipe| *gh~d`ghdjp gj pbd ~|eo|dyygej ea pbgy ydipe| *
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Pbd \t|mc Iejythd|Pbd \t|mc Iejythd|
Ygvd ea \t|mc Iejythd| O|et~Ygvd ea \t|mc Iejythd| O|et~
& \t|mc ~e~tcmpgej gy mletp ?9$ ea pbd pepmc& \t|mc ~e~tcmpgej gy mletp ?9$ ea pbd pepmc~e~tcmpgej ea Gj`gm*~e~tcmpgej ea Gj`gm*
& Miie|`gjo pe >= idjyty pbd pepmc |t|mc ~e~tcmpgej& Miie|`gjo pe >= idjyty pbd pepmc |t|mc ~e~tcmpgejmhetjpy pe ?0 I|e|dmhetjpy pe ?0 I|e|d
& =< I|e|d betydbec`y& =< I|e|d betydbec`y ?>$ ea pbd pepmc?>$ ea pbd pepmc
Ceimpgej mppd|jCeimpgej mppd|jM Yimppd|d` hm|kdp pbd ieh~m|gyej ldcew ybewy pbd ymhdM Yimppd|d` hm|kdp pbd ieh~m|gyej ldcew ybewy pbd ymhd
& T|lmj ^e~tcmpgej gy y~|dm` eqd| 9#> igpgdy& T|lmj ^e~tcmpgej gy y~|dm` eqd| 9#> igpgdy& \t|mc ~e~tcmpgej gy y~|dm` mi|eyy 4#?>#>>> qgccmody& \t|mc ~e~tcmpgej gy y~|dm` mi|eyy 4#?>#>>> qgccmody
Cew ~t|ibmygjo ~ewd| ! ^d| Im~gpm GjiehdCew ~t|ibmygjo ~ewd| ! ^d| Im~gpm Gjiehd Letj`d` l p|m`gpgej# itcpt|d# |dcgogej ! iehhtjgpLetj`d` l p|m`gpgej# itcpt|d# |dcgogej ! iehhtjgp 1>$ ea |t|mc gjiehd gy a|eh Mo|gitcpt|d1>$ ea |t|mc gjiehd gy a|eh Mo|gitcpt|d He|d pbmj 4>$ |t|mc betydbec`y bmqd hejpbc gjiehd 3 \y >>He|d pbmj 4>$ |t|mc betydbec`y bmqd hejpbc gjiehd 3 \y >> Mletp =0$ bmqd gjiehd : \y* 4>#>>>Mletp =0$ bmqd gjiehd : \y* 4>#>>> Gj |didjp dm|y# ?>$ |t|mc betydbec`y bmqd ypm|pd` ymqgjo%gjqdypgjo pbdg|Gj |didjp dm|y# ?>$ |t|mc betydbec`y bmqd ypm|pd` ymqgjo%gjqdypgjo pbdg|
gjiehdgjiehd
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Pbd \t|mc @dhmj`Pbd \t|mc @dhmj`
Yehd dcc dypmlcgybd` ~|e`tipyYehd dcc dypmlcgybd` ~|e`tipy ^|dyyt|d Ieekd|^|dyyt|d Ieekd| M|pgagigmc Fddccd|wM|pgagigmc Fddccd|w Ieekgjo TpdjygcyIeekgjo Tpdjygcy Hd`gigjdyHd`gigjdy
Lmppd|gdyLmppd|gdy Pelmiie |e`tipyPelmiie ^|e`tipy Yieepd|y# Hepe|iwicdyYieepd|y# Hepe|iwicdy Yem~y#@dpd|odjpyYem~y#@dpd|odjpy LgiwicdyLgiwicdy \m`ge\m`ge P*QP*Q ^dypgig`dy# Ad|pgcgvd|y^dypgig`dy# Ad|pgcgvd|y _|gyp _mpibdy_|gyp _mpibdy
PdmPdm Helgcd bejdyHelgcd ^bejdy Ydgjo HmibgjdyYdgjo Hmibgjdy Dcdip|gimc Oee`y "amj#cgobp'Dcdip|gimc Oee`y "amj#cgobp'
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\didjp P|dj`y gj \t|mc hm|kdp\didjp P|dj`y gj \t|mc hm|kdp
Ypdm`w O|epb a|eh pbd ~myp < `dim`dyYpdm`w O|epb a|eh pbd ~myp < `dim`dy
_dciehd ibmjod gj pbd ieh~eygpgej ea \t|mc_dciehd ibmjod gj pbd ieh~eygpgej ea \t|mc@dhmj`@dhmj`
Ydqd|mc ~|e`tipy mc|dm`w dcc dypmlcgybd` gjYdqd|mc ~|e`tipy mc|dm`w dcc dypmlcgybd` gjpbd |t|mc hm|kdp*pbd |t|mc hm|kdp*
Gj hmjw ~|e`tipy pbd |t|mc hm|kdp ybm|d gyGj hmjw ~|e`tipy pbd |t|mc hm|kdp ybm|d gy
o|dmpd| pbmj pbd t|lmj hm|kdp*o|dmpd| pbmj pbd t|lmj hm|kdp* Gj hmjw ~|e`tipy |t|mc hm|kdp bmy eqd|pmkdjGj hmjw ~|e`tipy |t|mc hm|kdp bmy eqd|pmkdj
pbd t|lmj gj o|epb |mpd *pbd t|lmj gj o|epb |mpd *
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E~~e|ptjgpgdy6 Gj \t|mc Hm|kdpgjoE~~e|ptjgpgdy6 Gj \t|mc Hm|kdpgjo
Pbd |t|mc hm|kdp gj Gj`gm gy qmyp mj` yimppd|d` mj` eaad|yPbd |t|mc hm|kdp gj Gj`gm gy qmyp mj` yimppd|d` mj` eaad|ym ~cdpbe|m ea e~~e|ptjgpgdy gj ieh~m|gyej pe pbd t|lmjm ~cdpbe|m ea e~~e|ptjgpgdy gj ieh~m|gyej pe pbd t|lmjydipe|* Gp ieqd|y pbd hmrghth ~e~tcmpgej mj` |dogejyydipe|* Gp ieqd|y pbd hmrghth ~e~tcmpgej mj` |dogejy
mj` pbd|dlw# pbd hmrghth jthld| ea iejythd|ymj` pbd|dlw# pbd hmrghth jthld| ea iejythd|y \t|mc @dhmj` gy o|egjo |m~g`cw\t|mc @dhmj` gy o|egjo |m~g`cw ^t|ibmygjo ~ed| bmy gji|dmyd`^t|ibmygjo ~ed| bmy gji|dmyd` Itp Pb|emp ieh~dpgpgej gj pbd T|lmj Hm|kdpyItp Pb|emp ieh~dpgpgej gj pbd T|lmj Hm|kdpy \t|mc hm|kdp gy cm|odcw tjdr~ce|d` mj` tjpm~~d`\t|mc hm|kdp gy cm|odcw tjdr~ce|d` mj` tjpm~~d`
Pbd|d etc` ld e~~e|ptjgpgdy ae| jd djp|mjpy myPbd|d etc` ld e~~e|ptjgpgdy ae| jd djp|mjpy myieh~m|d` pe t|lmj ~e~tcmpgej ldgjo cewmc pe y~digagiieh~m|d` pe t|lmj ~e~tcmpgej ldgjo cewmc pe y~digagil|mj`yl|mj`y
Pbd qecthd mj` pbd yp|djopb ea pbd |t|mc ~e~tcmpgejPbd qecthd mj` pbd yp|djopb ea pbd |t|mc ~e~tcmpgej
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IejpIejp
\t|mc hm|kdp bmy aeccegjo mpp|gltpdy mj` pbd\t|mc hm|kdp bmy aeccegjo mpp|gltpdy mj` pbdaeccegjo amipy ytlypmjpgmpd pbgy6aeccegjo amipy ytlypmjpgmpd pbgy6 ((
?0< hgccgej ~de~cd?0< hgccgej ~de~cd
Dypghmpd` mjjtmc ygvd ea pbd |t|mc hm|kdpDypghmpd` mjjtmc ygvd ea pbd |t|mc hm|kdp ((AHIO\y* 14#>>> I|e|dAHIO\y* 14#>>> I|e|d @t|mlcdy\y* 4#>>>@t|mlcdy\y* 4#>>>I|e|d Mo|gI|e|d Mo|g((Gj~tpy "gjict`gjo p|mipe|y'\y* 04#>>>Gj~tpy "gjict`gjo p|mipe|y'\y* 04#>>>I|e|dI|e|d < % 0 _bddcd|y\y* 2#>>> I|e|d< % 0 _bddcd|y\y* 2#>>> I|e|d
ee Gj >=Gj >=((>$Ea pe hgccgej LYJC helgcd iejjdipgejy# 4>$
m|d gj yhmcc pejy % qgccmody*m|d gj yhmcc pejy % qgccmody*
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Mletp Oe`|df Mm`bmm|Mletp Oe`|df Mm`bmm|
Gp gy m ieh~cdpd yectpgej ~|eqg`d| ae| pbd Gj`gmj am|hd|y mj`~|eqg`dy ~|eadyygejmc otg`mjid gpb mj elfdipgqd pe gh~|eqd~|e`tipgqgpw#bgobd| \dpt|jy mj` gh~|eqd` ieyp ldjdagp |mpge*
Mm`bm| etpcdp yd|qgidy m|etj` qgccmodygj gpy |m`gty*
Oe`|df Mm`bm| \dpmgc ydp t~ m imh~ gj Pb|emp/y qgccmod pe e|k gpb pbdam|hd|y pe gh~|eqd i|e~ ~|e`tipgqgpw
Mo|g(yd|qgidy pe `g|dip yet|igjo a|eh am|hd|y# Mm`bm| \dpmgcgjo gy je
odppgjo gjpe pbd ltygjdyy ea etp~tp hmjmodhdjp gpb am|hd|y mi|eyy pbdietjp|w
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Mletp GPIMletp GPI((D Ibt~mcD Ibt~mc
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IejpIejp
^|eqg`gjo pbdh gpb am|hgjo kje^|eqg`gjo pbdh gpb am|hgjo kje((be mj` yd|qgidy# pghdcw mj` |dcdqmjpbe mj` yd|qgidy# pghdcw mj` |dcdqmjpdmpbd| gjae|hmpgej# p|mjy~m|djp ~|gid `gyieqd|w mj` miidyy pe g`d|dmpbd| gjae|hmpgej# p|mjy~m|djp ~|gid `gyieqd|w mj` miidyy pe g`d|hm|kdpy# dhm|kdpy# d((Ibet~mc djmlcd` diejehgi im~migpw pe ~|ecgad|mpd mp pbd lmydIbet~mc djmlcd` diejehgi im~migpw pe ~|ecgad|mpd mp pbd lmydea pbd |t|mc diejehw*ea pbd |t|mc diejehw*
Pbd jdpe|k ea 1#4>> dPbd jdpe|k ea 1#4>> d((Ibet~mc idjp|dy y~|dm` mi|eyy 0>#>>> qgccmodyIbet~mc idjp|dy y~|dm` mi|eyy 0>#>>> qgccmody
bmy dhd|od` my pbd ompdmw ea mj dr~mj`gjo y~dip|th ea iehhe`gpgdybmy dhd|od` my pbd ompdmw ea mj dr~mj`gjo y~dip|th ea iehhe`gpgdycdmqgjo am|hycdmqgjo am|hy bdmp# |gid# ~tcydy# yewm# hmgvd# y~gidy# ieaadd# m}tmbdmp# |gid# ~tcydy# yewm# hmgvd# y~gidy# ieaadd# m}tm((~|e`tipy* Pbd |dqd|yd ace im||gdy AHIO# `t|mlcdy# mtpehepgqdy mj`~|e`tipy* Pbd |dqd|yd ace im||gdy AHIO# `t|mlcdy# mtpehepgqdy mj`lmjkgjo yd|qgidy lmik pe qgccmodylmjkgjo yd|qgidy lmik pe qgccmody
GPI mo|gGPI mo|g((yet|igjo idjp|dy ~|eqg`gjo am|hd|y m p|mjy~m|djp ldyp ~|gidyet|igjo idjp|dy ~|eqg`gjo am|hd|y m p|mjy~m|djp ldyp ~|gidymcdy gj`e#ymcdy gj`e#
ybe~~gjo idjp|dy l|gjogjo m |mjod ea ~|e`tipy ieh~m|mlcd pe t|lmjybe~~gjo idjp|dy l|gjogjo m |mjod ea ~|e`tipy ieh~m|mlcd pe t|lmj
cdqdcy ea ibegidcdqdcy ea ibegid** GPIy yp|mpdogi gjpdjp gy pe `dqdce~ dGPIy yp|mpdogi gjpdjp gy pe `dqdce~ d((Ibet~mc my m ygojgagimjp peIbet~mc my m ygojgagimjp pe((mwmw
htcpg`ghdjygejmc `dcgqd|w ibmjjdc# daagigdjpcw im||wgjo oee`y mj` yd|qgidy etp eahtcpg`ghdjygejmc `dcgqd|w ibmjjdc# daagigdjpcw im||wgjo oee`y mj` yd|qgidy etp ea
mj` gjpe |t|mc Gj`gmmj` gjpe |t|mc Gj`gm
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\dydm|ib Agj`gjoy\dydm|ib Agj`gjoy
Ieh~mjgdy m|d iejidjp|mpd` ej ce ieyp ~|e`tipIeh~mjgdy m|d iejidjp|mpd` ej ce ieyp ~|e`tip 4 \y ~|e`tip m|d qd|w amhety gj |t|mc hm|kdp4 \y ~|e`tip m|d qd|w amhety gj |t|mc hm|kdp Pbdw tyd iehhtjgimpgej gj ceimc hd`gth " aeck hd`gm #bmmpy#hdcmy'Pbdw tyd iehhtjgimpgej gj ceimc hd`gth " aeck hd`gm #bmmpy#hdcmy' Pbdw hmkd yhmcc ygvd %}tmjpgpw ~|e`tipy ae| |t|mc Gj`gmPbdw hmkd yhmcc ygvd %}tmjpgpw ~|e`tipy ae| |t|mc Gj`gm
Pbd|d m|d m ibmjod gj |t|mc ~de~cd cgadypwcd*Pbd|d m|d m ibmjod gj |t|mc ~de~cd cgadypwcd* \t|mc ~de~cdy m|d mm|d gpb t|lmj hm|kdp*\t|mc ~de~cdy m|d mm|d gpb t|lmj hm|kdp* Cepy ea fel e~~e|ptjgpgdy m|d iehgjo gj |t|mc hm|kdp*Cepy ea fel e~~e|ptjgpgdy m|d iehgjo gj |t|mc hm|kdp* O|epb ea dh~cewhdjp *O|epb ea dh~cewhdjp * \t|mc ~de~cd m|d mm|d gpb gjae|hmpgej pdibjeceow gpb bdc~ ea\t|mc ~de~cd m|d mm|d gpb gjae|hmpgej pdibjeceow gpb bdc~ ea
pbdyd Ieh~mjgdy*pbdyd Ieh~mjgdy*
Am|hd|y m|d ldjdagpd` gpb GPI DAm|hd|y m|d ldjdagpd` gpb GPI D ibt~mc ! Oe`|df Mm`bm| ! btcibt~mc ! Oe`|df Mm`bm| ! btcybmkpg *ybmkpg * Gji|dmyd pbd ~|e`tipgqgpw ea |t|mc Gj`gmGji|dmyd pbd ~|e`tipgqgpw ea |t|mc Gj`gm
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^|elcdh gj \t|mc Hm|kdpgjo^|elcdh gj \t|mc Hm|kdpgjo
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Iejp**Iejp**
Tj`d|`dqdce~d` ~de~cd mj` tj`d|`dqdce~d` hm|kdpyTj`d|`dqdce~d` ~de~cd mj` tj`d|`dqdce~d` hm|kdpy Cmik ea ~|e~d| ~bwygimc iehhtjgimpgej amigcgpgdy*Cmik ea ~|e~d| ~bwygimc iehhtjgimpgej amigcgpgdy* Hmjw cmjotmod mj` @gmcdipy*Hmjw cmjotmod mj` @gmcdipy* @gy~d|yd` ~e~tcmpgej mj` p|m`d*@gy~d|yd` ~e~tcmpgej mj` p|m`d* ^ee| |em` iejjdipgqgpw*^ee| |em` iejjdipgqgpw* ~ee| mqmgcmlgcgpw ea `dmcd|y*~ee| mqmgcmlgcgpw ea `dmcd|y* ce `dypgjw ea ybe~y ~d| qgccmod mj` bgob qm|gmpgej gjce `dypgjw ea ybe~y ~d| qgccmod mj` bgob qm|gmpgej gj
pbdg| iejidjp|mpgej*pbdg| iejidjp|mpgej* ~ee| ype|mod ywypdh#cdm`gjo pe gjm`d}tmpd ypeikgjo *~ee| ype|mod ywypdh#cdm`gjo pe gjm`d}tmpd ypeikgjo * Gjm`d}tmpd Hd`gm ieqd|mod ae| |t|mc iehhtjgimpgej*Gjm`d}tmpd Hd`gm ieqd|mod ae| |t|mc iehhtjgimpgej* Bgobcw i|d`gp `|gqdj hm|kdp mj` ce gjqdyphdjp im~migpwBgobcw i|d`gp `|gqdj hm|kdp mj` ce gjqdyphdjp im~migpw
ea |dpmgcd|y*ea |dpmgcd|y*
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