Dr. Kabaly P SubramanianFaculty of Business Studies Arab Open University

Case : Accor group of Hotels

Eating facility Architectural Aesthetics Lounge appeal Room size 24-hour reception Room furniture and amenities Bed quality Hygiene Silence Price

Which factors should be reducedwell below the industry standard

Which of the factors that the industry takes for granted should be eliminated?

Which factors should be raisedwell above the industry’s standard?

Which factors should be created that the industry has never offered

A new value

Eliminate Raise

Reduce Create

Lesson : Challenge the Industry Standards

Blue Ocean Strategy : W. Chan Kim and Renée Mauborgne (2005)

Email : kabaly@aou.edu.om