emerging trends in business strategy dr.kabaly p subramanian-part-2-value innovation

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Dr. Kabaly P Subramanian Faculty of Business Studies Arab Open University

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Page 1: Emerging Trends in Business Strategy Dr.Kabaly P Subramanian-Part-2-Value innovation

Dr. Kabaly P SubramanianFaculty of Business Studies Arab Open University

Page 2: Emerging Trends in Business Strategy Dr.Kabaly P Subramanian-Part-2-Value innovation

Case : Accor group of Hotels

Page 3: Emerging Trends in Business Strategy Dr.Kabaly P Subramanian-Part-2-Value innovation
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Eating facility Architectural Aesthetics Lounge appeal Room size 24-hour reception Room furniture and amenities Bed quality Hygiene Silence Price

Page 6: Emerging Trends in Business Strategy Dr.Kabaly P Subramanian-Part-2-Value innovation

Which factors should be reducedwell below the industry standard

Which of the factors that the industry takes for granted should be eliminated?

Which factors should be raisedwell above the industry’s standard?

Which factors should be created that the industry has never offered

A new value

Page 7: Emerging Trends in Business Strategy Dr.Kabaly P Subramanian-Part-2-Value innovation

Eliminate Raise

Reduce Create

Page 8: Emerging Trends in Business Strategy Dr.Kabaly P Subramanian-Part-2-Value innovation
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Lesson : Challenge the Industry Standards

Page 12: Emerging Trends in Business Strategy Dr.Kabaly P Subramanian-Part-2-Value innovation

Blue Ocean Strategy : W. Chan Kim and Renée Mauborgne (2005)

Page 13: Emerging Trends in Business Strategy Dr.Kabaly P Subramanian-Part-2-Value innovation

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