emerging trends in business strategy dr.kabaly p subramanian-part-2-value innovation
TRANSCRIPT
Dr. Kabaly P SubramanianFaculty of Business Studies Arab Open University
Case : Accor group of Hotels
Eating facility Architectural Aesthetics Lounge appeal Room size 24-hour reception Room furniture and amenities Bed quality Hygiene Silence Price
Which factors should be reducedwell below the industry standard
Which of the factors that the industry takes for granted should be eliminated?
Which factors should be raisedwell above the industry’s standard?
Which factors should be created that the industry has never offered
A new value
Eliminate Raise
Reduce Create
Lesson : Challenge the Industry Standards
Blue Ocean Strategy : W. Chan Kim and Renée Mauborgne (2005)
Email : [email protected]