emerging trend in karnataka tourism by sudhir kiran
TRANSCRIPT
OBJECTIVES• Emerging Tourism Concepts in Karnataka • Emerging Trend Developments Challenges,
Strategies for Tourism• Problems in Human Resource Emerging Trend
of Tourism• Marketing Approaches for Emerging trend
Tourism
INTRODUCTION• Tourism is one of the fastest growing sectors and has been
considered as an industry of worldwide significance. • In fact, for many countries, tourism is the largest commodity in inter-
national trade. • Now it acts as second largest foreign exchange earner after oil and
petroleum. Besides, it also contributes to employment, improving standard of living of the people, thereby facilitating an overall development of a country.
• Employment opportunity plays a pivotal role in the country’s economic development. The concept of tourism has emerged as one of the vital, strategic and highly potential phenomena creating huge opportunities for meeting the two most vital needs of a country like India, generation of employment and foreign exchange earnings which helps developing of our country.
KARNATAKA• Karnataka is the hub of tourism. The state is well-known for
peace and harmony. The state is having plenty of tourism products.
• One state, many worlds: this is the recurrent theme in the Karnataka Tourism Policy 2009-14.
• The domestic as well as foreign tourists prefer this state due to its positive attitude towards foreign tourists and nationals.
• Tourists get to see scenic parks, historical forts and palaces, calm backwaters and modern technological hubs. The famous cities in the state are Bangalore Mysore, Mangalore.
EMERGING TREND IN TOURISM KARNATAKA
• Recent trends indicate that Karnataka is fast emerging as the favoured tourist destination of both domestic and international tourist.
• Improvements in road and rail infrastructure have made it much convenient for tourists to travel to different parts of the state.
• The ambitious Bangalore Metro Rail Project on the lines of the 'London Tube' is likely to be fully operational by 2014.
• Introduction to Golden Chariot- a luxury train by Karnataka Tourism Department on March 2008, Covering major tourist attractions like Bangalore, Mysore (Srirangapatnam, Nagarhole Wildlife Sanctuary), Hassan (Belur, Halebid, Shravanabelagola), Hospet (Hampi) and Gadag (Aihole, Badami, Pattadakkal) has witnessed the increasing Demand in International Tourist to Karnataka.
• Karnataka state more comfortable intercity trains have also been introduced. For the convenience of foreign tourists.
• Karnataka tourism department coaches and special foreign tourist packages also introduced.
• Heli-Tourism government was very keen in improving air connectivity and planned to build 13 mini airports, Ten air strips and building 28 helipads is in progress at various parts of the state.
• State may attract top spending tourist to state can not only earn high revenue to the Government but also creates new tourism market trend
• Introduction of Night Safari at Bannerghatta National Park would attract tourist interested in wild life tourism.
• Initiation of Golf Course at Mangalore, Institute of Hotel Management Campus can tap Coastal Tourism in the State.
• Battery operated vehicles introduced by the Hampi World Heritage Area Management Authority's for attract eco-friendly tourists. Hampi is among the 29 prominent destinations in the country.
• Karnataka has emerged as a hot spot for Health tourism. Karnataka has the highest number of approved health systems and alternative therapies in India. Hospitals in Karnataka treat around 8,000 tourists every year and alternative therapies in India.The multi-disciplinary super-specialty Hospitals, Bangalore today treats 250 patients per day in different sections.Hospital are the biggest achievements of this year. Bangalore can be considered as Medical Tourism Hub for India.
• Eco tourism is the heartbeat of Karnataka. Karnataka tourism has chosen Jungle Lodges and Resorts to conserve ecology and wildlife because of its responsibility and commitment to preserve wildlife and protect our environment. It is considered as the revenue earned from eco-tourism is very huge.
• Spa tourism in India spa industry is increasing every year, making the country one of the most popular spa destinations across the world. Around 20-25 major spa centres, most of them spread in the Southern states.
In Karnataka Bangalore has been awarded the Best spa destination by the Asia Spa awards for the past two years. Bangalore has been receiving tourists from the UAE and other GCC countries in large numbers.
• Cruise Tourism : 300- km long coast is a major asset for Karnataka. The luxury ships will offer all facilities, including dining and bed for a minimum period.Tourism department is already running cruise yachts locally at New Mangalore and Karwar ports for short distances; it is now drafting proposals to run cruise-circuits between Mangalore and Karwar.it can attract a greater number of foreign tourists and more cruise vessels from other states as well. This will greatly help the state make strides in developing beach tourism.
Science tourism: It is a travel topic grouping scientific attractions. It covers interests in visiting and exploring scientific landmarks, including museums, laboratories, observatories and universities.
Scientific Attractions at KarnatakaLaboratories:Karnataka Forensic Science Laboratory BelgaumNational Aerospace Laboratories BangaloreObservatories:ISRO CENTRE Hassan and Bangalore.Science Museums:
NIMHANS Brain Museum,Museum of Anatomy and Pathology Manipal,Legends Motorcycle Museum, Govt Museum Hassan-Madikeri-Bangalore, Kemepegowda Museum Bangalore.
MICE TOURISM:
The meetings, incentives, conferences and exhibitions (MICE) industry is extensively and rapidly growing and is largely associated with travel for business purpose. MICE related events include meetings, conferences, conventions, exhibitions and incentive travels. Each of these different subsections of MICE has quite different characteristics although the industry is often referred to as MICE. Increasingly convention bureaus serve the needs of meetings, incentives and exhibitions organizers and service providers supply each of the sectors.
Mice Sectors: Bangalore Conventional Centre Mangalore TMA PAI Conventional Centre.
Rural Tourism:Rural tourism has been identified as one of the priority areas for development of Indian tourism. Rural tourism experience should be attractive to the tourists and sustainable for the host community.
Improve the quality of life of rural people
Provide good experience to the tourist
Maintain the quality of environment.
Rural Tourism Areas in Karnataka: Anegundi, Bidadi
EFFECTIVE EMERGING TOURISM:DEVELOPMENT CHALLENGES
• The success of future tourism is intrinsically connected with the way in which the industry and the tourism system understand and incorporate the emerging critical trends that support its expansion.
• Tourism is undergoing major changes in world population and active life style of older traveller, the emerging markets, growing disposable income of the youth and awareness about impact of tourism on environment, will decisively influence the number of tourists, motivation, destination and product choices as well as activities of future travellers.
• The rapid liberalization and de-regulation of markets will bring fierce competition based on price, quality and characteristics of the tourism products.
• These trends will bring profound changes in the management, planning of tourism business and destination
• Global trends push forward new managerial approach, the managers and planners must aware of the emerging tools that helps to manage and market business and destinations.
• Future trend points towards three strategic directions: satisfying consumers, destination development-management and territory organisations.
• The growing population of travellers and inhabitants increasingly make impact on natural and social environment. The success of tourism depends on the ability of the firms and destination to engage in sustainable use and conservation of vital resources.
• Effective destination development is the important problem facing tourism managers.
Main Problems involving Human Resource development in tourism Sector
• Scarcity of qualified manpower. • Shortage of tourism training infrastructure and qualified
trainers. • Bad working conditions in tourism sector. • Bad strategies and policies for human resource
development.
EMERGING TREND TOURISM DEVELOPMENT STRATEGY
Development of a specialized offering for tourists.
• Simplest service offering for tourists. Common forms of services are cafeterias, petrol stations and dabas. Both local residents and tourists use these services.
• The overnight accommodation in the area, a hotel and motels but without any special attractions.
• Specialized tourism service providing a greater range of attractions, activities and accommodations.
• Tourism centres where the whole range of services has been adopted to the needs of tourism for season destination.
• advanced service – rich source of services and extensive specialization, in the form of theatres, concert halls, large museums etc.
PROCEDURE INVOLVED IN STRATEGY:
Inventory of existing and potential resource for tourism.
Description and analysis of the structure of the tourist industry products.
Analysis of demand.
Development ambitions of representatives of tourism industry.
Local community demands regarding tourism.
Maintaining ecological, social, cultural and economic environment. Form of organization for tourism development.
• Future Developments Tourist destination of the future will be influenced by variety of factors, but technology and the demands of new tourist will be dominant.
• Advanced Reservation system, Communication System in the service industry. Overall technological updates to be maintained.
• Well Travel Hospitality management qualified people to be recruited for future service industry.
• District-wise tourist project should be undertaken and a distinct project implementation committee should be formed. There should be clear cut delegation/ appropriation of responsibility among the stakeholders involved in implementation of this department.
• The District Project Implementation Committee’s meetings should be held more frequently.
• The quality of the tourist product should be directly related to the exploitation of the tourist patrimony of that area, considering the natural resource, the general infrastructure and especially the quality of the human resources used in the tourism activity.
• The development of micro level database like a Management Information System to capture the number of domestic and foreigners visiting the site, number of people staying in the destination, duration of stay, places visited etc, should be maintained by district level.
• There is requirement of a special monitoring cell or steering committee to evaluate the tourism scheme.
• Infrastructure facilities should improve in all tourist destinations of the state as priority importance.
CONCLUSION
• Although the tourism industry in emerging market will face a new challenges, it is believed that the trend will be positive in the long-run if properly managed. Thus, understanding and accurately forecast demand in the industry is essential in order to proactively survive during this tough time and effectively manage the industry over time. It is the intention of this study to develop a useful framework for estimating demand for tourism in emerging markets.
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