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Global Futures & Foresight
David Smith Chief Executive
Global Futures and Foresight
Copyright © 2014 Global Futures and Foresight Limited
Emerging Technologies Implications for society and risks and opportunities for business
Global Futures & Foresight
With change comes risk
• Root causes of declines in
public companies’ value:
• ~60% strategic risks.
• ~ 30% operational risks.
• ~10% financial risks.
"the assumptions on which the organization has been built and is being run no longer fit reality."Peter Drucker
Source: Society of Actuaries (2013) : Enterprise Risk Management: Looking Forward
Global Futures & Foresight
elm.neworldiq.com
Global Futures & Foresight
Looking back at the future
“interesting toys, but no military value”
Marechal Foch, talking about airplanes in 1911
Global Futures & Foresight
... and the telephone
“The 'telephone' has too
many shortcomings to be
seriously considered as a
means of communication.
The device is inherently
of no value to us.”
Western Union internal memo, 1876.
Over 1 billion telephone lines
Over 6 billion mobiles
Global Futures & Foresight
Innovation
48 Years
1810 1858
Ezra Warner of Waterbury, Connecticut patented the first can opener
Global Futures & Foresight
1. Globalization
2. Changes in work
3. Demographics & people
4. Technology
5. Consumption
6. Environment
Mega trends
http://csr-news.net/main/2008/08/04/megatrends-and-the-future-of-corporate-social-responsibility/
Global Futures & Foresight www.watchblog.com Source: Population Research Bureau www.prb.org
The global population is expected to rise from 6.5bn in 2005 to 7.7bn in 2020 and 9.6bn in 2050
Global population growth
Global Futures & Foresight
“The size of the world economy will triple
over the next four decades as emerging-
market economies wield increasing power”
“World GDP to double within two decades”
Global Futures & Foresight
Islamic population
• 24% of world population.
• 33% in 2050.
• 37% by 2100. Pew Research
• Global Takaful:
– $8.3bn in 2010.
– $25bn by 2015.
• 1% of global insurance.
http://www.freeworldacademy.com/globalleader/population.htm
$3 trillion Halal market today $30 trillion by 2050
Global Futures & Foresight
Global ageing by 2050
• Over 60’s:
– Mature economies - 22% to 33%.
– Developing world - 9% to 20%.
• 80% of the world’s over 60’s.
• 25% of China’s people over 65.
• Japan alone has 30% over 60 now.
– 64 countries will have by 2050.
http://info.cancerresearchuk.org/cancerstats/world/demographics/demographic-facts-for-the-world-population
http://www.global-ageing.eu/Bilder/collage.png
http://www.unescap.org/sdd/issues/ageing/ageing.asp
http://www.aicpa.org/RESEARCH/CPAHORIZONS2025/GLOBALFORCES/SOCIALANDHUMANRESOURCE/Pages/default.aspx
By the time a person born today is 80, their life
expectancy would have gone well past 110.
Global Futures & Foresight
And we’re living longer lives
Human life expectancies have
the potential to reach 500, or
possibly even 1000.
“In the near future, the next two
to four decades, the disease of
ageing will be cured.”
Dr. Aubrey de Grey B.A.,
M.A. and Ph.D.,
University of Cambridge,
Cambridge, UK.
Born 20th April 1963
Robert A. Freitas Jr. is
Senior Research
Fellow at the Institute
for Molecular
Manufacturing
Global Futures & Foresight
Health and wellness
By 2030
• Overweight & obese
doubles to 3.3bn.
• Non-communicable
diseases to cost £29tn.
• Cancer rates jump 75%.
http://www.weforum.org/news/non-communicable-diseases-cost-47-trillion-2030-new-study-released-today http://www.economist.com/news/special-report/21568065-world-getting-wider-says-charlotte-howard-what-can-be-done-about-it-big http://www.webmd.com/cancer/news/20120531/global-cancer-rates-set-to-soar-by-2030
We are living longer but not necessarily healthier.
Record 4m in the UK have
diabetes: 90% have obesity-
related Type 2 variant
Global Futures & Foresight
Change is coming
TECHNOLOGY & COMMUNICATIONS
Global Futures & Foresight
• Growth of the Internet
• Cloud services
• Social Networks
• Mobile devices
• Big data, predictive
• 3D printers
• AI, Avatars & virtuality
• Augmented reality - Google Glass
• Humanoid robots and transhumanism
Technology and communications ‘For a list of all the ways technology has failed to improve
the quality of life, please press three.’ Alice Kahn.
Global Futures & Foresight
Mobile to 2018
£29.99 Ubislate 7Ci
http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/VNI-Forecast_QA.html/index.html
• Mobile data traffic growth 61% cagr.
• 66% of devices – smartphones.
• Speeds increase 2.6-fold.
• 15.9 Exabyte's/month. 69% video.
• Functions:
– Payments
– Environment
– Travel
– Health & wellness
– Context etc.
Global Futures & Foresight
Mobile first
• Mobile users surpass desktop
users in 2014. Morgan Stanley
• Just 33% of websites are
optimised for mobile Experian
http://www.iabuk.net/about/press/archive/consumer-mobile-usage-to-increase-dramatically-by-2015
http://www.blogging4jobs.com/wp-content/uploads/2011/12/mobile-recruiting-hr-best-practices1.png
http://www.experian.co.uk/marketing-services/news-digital-trends-2013.html
The days of just ‘keeping up’ with advances in mobile
technology are over for firms. PwC
Global Futures & Foresight
Wearables
• $19bn revenue by 2018.
– $1.4bn in 2013.
• 6% of businesses given
these to their staff...
– Next logical step.
• 21% already wear a device or
use App. to track health.
http://news.cnet.com/8301-1035_3-57607524-94/wearable-tech-revenue-to-hit-$19b-by-2018/
http://www.bbc.co.uk/news/business-23579404
http://www.idgconnect.com/blog-abstract/3419/how-will-wearable-technology-impact-business-world
‘For businesses - implications for systems development, insight
and analytics, leadership & competitive advantage.’
http://s3files.core77.com/blog/images/2013/04/where-wearable-tech.jpg
Global Futures & Foresight
The mobile consumer in context
• Where am I?
• What am I doing?
• Who’s around me?
• Where am I going?
• What would help me?
– Where
– What
– Who
Global Futures & Foresight
Social Insurance
• 1.85bn people use social media.
• 70% of firms use social tech.
• $1.3tn pa of new value. McKinsey
• In Germany Friendsurance is a
pioneer of social/P2P insurance.
• Personal and commercial.
http://www.newmediatrendwatch.com/world-overview/137-social-networking-and-ugc
http://www.jouve.com/en/emerging-business-models-and-impact-digital-technology-our-society
http://www.economist.com/blogs/schumpeter/2012/06/peer-peer-insurance
http://blog.premiersocialmedia.com/wp-content/uploads/2011/06/social-enterprise2.jpg
‘...insuring in self-selecting groups
can improve the quality of the risk.’ Gartner
Global Futures & Foresight
Telematics
• Telematic insurance market
worth €50 billion by 2020.
• Services provided progressive
and increasingly personalised.
• High level of consumer interest.
– 82% of consumers would try the
technology if it lowered their premium. Accenture’s 2011 UK motor industry research
http://www.machinetomachinemagazine.com/tag/telematics-insurance-policy/
http://www.postonline.co.uk/post/feature/2155883/telematics-aggregators-future-motor-insurance
http://satelliteradioplayground.com/2012/10/09/safety-telematics-to-reach-75-of-autos-in-u-s-by-2017/
http://insurance.pbbiblogs.com/files/2011/12/telematics.jpg
By 2017, 75% of new cars in the U.S. could
offer telematics for safety & security.
Global Futures & Foresight
Unmanned Autonomous Vehicles
Global Futures & Foresight
Driverless cars
• Autonomous vehicles likely
75% of cars on road by 2040. The Institute of Electrical and Electronics Engineers
– Transportation-as-a-service.
– Renting on hourly rates
becoming a viable option to
ownership..
http://www.bbc.co.uk/news/technology-19726951
http://www.theatlantic.com/technology/archive/2012/09/driverless-cars-would-reshape-automobiles-and-the-transit-system/262953/
http://www.globalpost.com/dispatch/news/science/120923/driverless-cars-mid-century-our-likely-future-says-technology-associati
http://ww1.hdnux.com/photos/15/27/65/3505476/3/628x471.jpg
The end of consumer
automotive insurance?
Global Futures & Foresight
Internet of everything By 2020
• One trillion sensors embedded in humans and machines.
• We will each own 50 internet connected devices.
http://www.industrytap.com/the-hybird-age/3651
Global Futures & Foresight
Wellness Complete health profile
• Genetic profiling.
• Personalised medicine/treatments.
• Proteins in the blood immediately indicate a person’s health.
– 4,000 blood proteins it can detect 1,100.
– Current methods detect only 20 to 30 proteins at a time.
http://blogs.dolcera.com/blog/category/biotechnology/
http://blogs.computerworld.com/17991/new_biochip_gives_blood_test_results_in_minutes
Global Futures & Foresight
Predictive insurance
• 85% of U.S. personal lines
insurers are committed to
predictive modeling.
• 41% of FS org’s say
predictive analytics is
more about minimising
risk than exploiting
opportunities: SAP
http://www.businessinsurance.com/article/20120311/NEWS08/303119994
http://www.towerswatson.com/research/6291
http://press.pwc.com/GLOBAL/foreign-insurers-bank-on-new-business-models-to-succeed-in-china/s/6ea3c75e-76d1-47bf-bede-24f71794fb56
http://firedream.com/wp-content/uploads/2013/02/Predictive-Modeling-Image-240-px-wide1.jpg
Insurance transforms from reactive to
a preventative business model
Global Futures & Foresight
Preventative Apps
• Apps and peripheral devices
monitor conditions, submit
insurance claims, shorten time
underwriter uses to make a
determination.
• Two Japanese car insurers
co-developed a smartphone
app to reduce claims.
• Warns of possible accidents
and to establish culpability in
the event of a crash.
http://www.japantoday.com/category/national/view/car-insurance-companies-develop-smartphone-app-aimed-at-reducing-claims
https://d13uygpm1enfng.cloudfront.net/article-imgs/en/2012/07/20/AJ201207200064/AJ201207200065M.jpg
Global Futures & Foresight
• Artificial Intelligence (AI) - we will
interact with it like humans.
• e-technology advanced:
– Fewer human interactions
– More strategic focus.
• Face & voice recognition that
identifies emotional changes.
• Holographic by 2015
• Haptic by 2020
Source: http://www.supplymanagement.co.uk/EDIT/Featured_articles_item.asp?id=16394
Engaging with technology
Global Futures & Foresight
Engaged through technology
By 2019
• 3D virtual reality displays,
• Embedded in glasses & contact lenses.
• Primary interfaces to connect with
other people, computers, the Web
and virtual reality. Kurzweil
• Linking our senses with other people’s
senses or machines.
Global Futures & Foresight
“When you put on the goggles, it’s
different from anything I have ever
experienced in my life,” Mark Zuckerberg
Global Futures & Foresight
Brain-to-computer interfaces
• Future pilots control
their aircraft by merely
thinking commands.
• Now demonstrated the
feasibility of flying via
brain control - with
astonishing accuracy.
http://phys.org/news/2014-05-thoughts-airplanes.html?sf26752737=1
http://www.businessinsider.com/emerging-neuro-and-cognitive-technologies-2014-4#ixzz33lgw7ppZ
Scientifically viable in 2020; mainstream in
2022; financially viable in 2027
http://wingwire.com/app/webroot/files/4_525_1403287387.jpg
Global Futures & Foresight
Brain-to-brain interfaces
• Brain interfaces transmit information between people.
– Allowing the receiving brain to perform tasks without training.
http://www.businessinsider.com/emerging-neuro-and-cognitive-technologies-2014-4#ixzz33lgw7ppZ
Scientifically viable in 2025; mainstream
in 2026; financially viable in 2027
http://abcnewsradioonline.com/storage/news-images/Getty_082813_BrainToBrain.jpg?__SQUARESPACE_CACHEVERSION=1377708614654
Global Futures & Foresight
Cognitive computing
• IBM Watson being used at
call centres for:
– Investment advice.
– Legal advice.
– Medical diagnosis.
http://www.research.ibm.com/cognitive-computing/index.shtml#fbid=aPR_vm5T-Ms
http://ebooks.capgemini-consulting.com/Digital-Transformation-Review-5/#/14/
http://cdn.nextgov.com/media/img/upload/2013/03/21/032113chipNG/nextgov-medium.jpg
By 2025 it will reduce complexity brought
about by enhanced data volumes.
Global Futures & Foresight
New co-workers
Acroid 1 Shakira 2 Clooney 1
Global Futures & Foresight
3D Printing The next trillion $ industry
• A $3bn industry by 2018.
• Airbus - 3D printed planes by 2050.
• First “printed home” built.
• Commercial buildings will follow.
• Transform manufacturing,
insurance, distribution, logistics,
retailing, food, surgery …
Source: Futurist Speaker, May 2012 http://www.futuristspeaker.com/2012/05/transforming-the-future-of-the-insurance-industry/?goback=%2Egde_145854_member_118622940
Global Futures & Foresight
First we do things differently Then we do different things
Global Futures & Foresight
Adapt or die?
• Nearly 40% worry that
‘...their organisations will be
unable to keep up with
technology change and will
lose their competitive edge.’
http://www.managementthinking.eiu.com/sites/default/files/downloads/EIU_Humans%20&%20machines_FINAL_WEB.pdf
http://www.burrus.com/wp-content/uploads/2012/08/98476609.jpg
Global Futures & Foresight BUSINESS MODELS
Global Futures & Foresight
Shifting principles
• Technology overload
– Not well-equipped culturally and
emotionally for so much technology.
• Telemetrics and smartphones
– The Principle of Loss Minimization.
• Precaution
– Precautionary Principle long-term shift.
– Technology moves beyond what we
can knowingly see and understand.
http://4.bp.blogspot.com/-HBm3TfJzSQI/T_1uxqqDyUI/AAAAAAAADis/GSrOvMp_3rA/s1600/im-watching-you-focker.jpg
Global Futures & Foresight
Shifting principles
• Market of one
– Better analytics, and viral forms of
human connectedness.
– Craft reliable probabilities around small
groups - single individual or event.
• Risk transference
– No certainties in future only probabilities.
• Resolution not compensation
– Claims hard to remedy with money-only.
http://www.vitalbodies.net/site/images/stories/uploads/Caveat_Emptor_640x360_0.png
http://rlv.zcache.com/number_one_billiards_ball_sticker-p217117246426112368envb3_400.jpg
Global Futures & Foresight
• From non-banks could erode 1/3 of traditional bank revenues by 2020.
• 89% of insurers say competition intensifies in distribution in 3 years.
• 64% say from non-insurance players - Google, Amazon, Walmart…
Emerging competition
http://newsroom.accenture.com/news/insurance-sold-through-digital-channels-to-reach-25-billion-annually-in-europe-according-to-accenture-
study.htm?c=glb_accglbtwt_10000945&n=smc_0713#sf18286796
http://www.netrate.com/wp-content/uploads/2013/01/Enhanced-Insurer-Agent-Connectivity-in-Insurance-Distribution-Chain.jpg http://blogs.hbr.org/2014/02/banks-new-competitors-starbucks-google-and-alibaba/
Global Futures & Foresight
Reorientated business models
• Shift from ‘inside-out’
perspective to ‘outside-in.’
• A shift to a world of:
– Web-based.
– Decentralised.
– Front-office-oriented.
– Mobile.
– Touch-screen.
– Consumer-oriented.
– Co-creation
• Informed by data analysis.
http://www.insurancetech.com/management-strategies/insurance-companies-embrace-emerging-tec/232200668
http://www.theharteofmarketing.com/wp/wp-content/uploads/2011/02/customer-centric-outside-in-reorg-harte.jpg
Global Futures & Foresight
From reactive to preventative
– From:
• Structured data/tactical
decision-making/reactive
business model.
– To:
• Unstructured data/strategic
decision-making/preventive
model.
Half expect new sources and techniques in data
analytics to be the key competitive differentiator. PWC survey
Global Futures & Foresight
The knowable future
• Tomorrow's technology will
know what we want before we
know we want it ourselves.
• 68% of consumers aren't okay
with targeted advertising.
‘…they don't like having their online
behaviour tracked and analyzed.’
http://www.cnn.com/2012/06/18/tech/predictive-technology-future/index.html
It’s all about
TRUST
Global Futures & Foresight
Hyper personalisation
• Crop insurance company.
• Crunches mass data from climate
models, weather measurements
and billions of soil observations.
• 50tb of live data are in its systems.
• Policies for specific plantings.
• Paid on specific events – not on
impact.
• Founded by ex-Googlers.
http://futureoftech-discuss.msnbc.msn.com/_news/2011/10/13/8306533-insuring-against-extreme-weather?lite
The Climate Corporation
If covered weather event happens
you get paid automatically.
Global Futures & Foresight
Gamification
• Over 50% of firms will
gamify their innovation
processes by 2020.
• Increasing public
participation in co-creating
products and services.
http://mashable.com/2011/07/28/gamification/
http://www.yourcarma.com.au/article/News/Speed-Camera-Lottery.aspx?id=59
Global Futures & Foresight WORK
Global Futures & Foresight
• Technology to automate
a third of UK jobs over
next 20 years. Deloitte
• 60% of CEOs believe
smart machines to be a
‘futurist fantasy.’
http://techcrunch.com/2014/11/11/automation-uk-jobs/
http://www.cbronline.com/news/tech/cio-agenda/the-boardroom/gartner-predicts-smart-machines-will-have-deep-business-impact-by-2020
http://www.audiotech.com/trends-magazine/wp-content/themes/Trends/timthumb.php?src=http://www.audiotech.com/trends-
magazine/images/articles/2012/04/02.png&h=300&w=565&zc=1&q=90
Automation could challenge global economic order.
It will redefine notions of value, work and employment.
Work automation Manual Clerical Managerial Professional
Global Futures & Foresight
Standardize and personalise paradox
• There is a need to
standardize processes
whilst personalizing
services/products.
• By 2015, 40% of an org’s
work will be ‘non-routine’
up from 25% in 2010.
Gartner
http://www.cognizant.com/business-consulting/Site%20Documents/HBR%20WP-
Reinvention_Business_exec%20summary%20June%202012.pdf
http://gigaom.com/collaboration/the-future-of-work-10-ways-that-the-world-of-work-will-change-in-the-2010s/
http://static.hbr.org/hbrg-main/resources/images/site-programming/homepage/spotlight/121209-content-package-reinvention.jpg
Global Futures & Foresight
Value shifting outside the enterprise
• Organizations outnumbered by the
resources provided by their network.
• Business value from the social world.
– Crowdsourcing.
– Open and social supply chains.
– Open innovation.
– Co-creation.
– Social media marketing.
• Virtual teams can lead to increased
efficiency and better business results.
Sloan Review (MIT)
Global Futures & Foresight
Social networks
• Changed the way we live. • Social and political processes.
• Change the way we work. • Global
• Work Swarms
• New Management processes. • Collaborate around problems.
• Faster and more creative solutions.
The post e-mail era Adds $1.3tn per year – 66% through collaboration
Social Media 20-25% improvement in
productivity of knowledge workers.
http://www.newmediatrendwatch.com/world-overview/137-social-networking-and-ugc
McKinsey Global Institute pdf, July 2012, ‘The Social Economy: Unlocking value and productivity through social technologies.’
Global Futures & Foresight
Digital business
• Technology is moving
between 3-5 times faster
than management. (McKinsey MD Dom Bartoon)
• Just 39% of execs
believe their companies
have practices to adapt to
digital. (Forrester)
http://www.bloomberg.com/news/2014-01-23/davos-stalked-by-tech-disruption-as-intel-to-wal-mart-challenged.html http://solutions.forrester.com/disruption-sl?evar1=51174:943187&cmpid=PR:soc:tw:DDSL_Hub3
http://4.bp.blogspot.com/-kkYV2ELTd0k/Ue5xNVjVSZI/AAAAAAAADx0/13if9_QJ_Nk/s1600/disruption.jpg
Global Futures & Foresight
Keys to the future
• Innovation
• Skills
• Technology
• Enterprise data
management
• Predictive analytics
• Distribution
• Customer centric
• Insight rich
• Process optimised
• Organisational
change
• New management
thinking
• Flexibility and agility
• Collaborative culture
Global Futures & Foresight
Potential impact on brokers
• Disintermediation
• Transformation, not extinction.
– Retail was not killed by the
internet, but it has evolved.
– Intermediaries evolve.
• Insurance is about tailored
products, of negotiation and
judgment.
– The domain of the human being.
Source: http://www.insuranceday.com/insday/disintermediation-the-future-of-
brokers/278264.htm?queryText=disintermediation&searchResult=true
Global Futures
& Foresight
http://www.briantracy.com/images/products/originals/reinvention_detail.jpg
Global Futures & Foresight
Potential impact on personal lines
• Greater commoditization
• Price transparency.
• Dis-intermediated direct buy.
• Virtual social community-led bulk
purchase.
– Lead to greater commoditization of
personal lines insurance.
• Decreasing profitability
– The increased number of megacities
being built in areas prone to natural
disaster could result in catastrophic
losses.
http://marketingland.com/leveraging-programmatic-media-buying-to-expand-reach-and-roi-of-retargeting-campaigns-15960
Global Futures & Foresight
Impact on commercial lines
• Business model transformation
– Real-time data from sensors and
devices transforms models.
• Virtual business affinity groups
– Small business social networking
creates virtual business affinity groups:
• Pool risks.
• Greater predictable layers of risk.
– Automated underwriting
– The talent premium will have a greater
impact on commercial insurance.
http://www.fullfreesoftware.com/post/au/automate/automate.jpg
Global Futures & Foresight
Impact on Life
• Business model transformation
– From admin to life engagement.
• Life extending
– Extended lives.
• Pool risks.
• New technologies, remedies.
– Genetics
– Proteins
– Replicable parts http://www.fullfreesoftware.com/post/au/automate/automate.jpg
Global Futures & Foresight
RISK MITIGATION
Global Futures & Foresight
Management – Leadership
balance • No change
70-90% management, 10-30% leadership
• Change 10-30% management, 70-90% leadership
Degre
e o
f chan
ge
Leadership skills
Professor John Kotter
Professor of Leadership,
Emeritus at the
Harvard Business School
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Today Tomorrow Future Today Future Today Tomorrow Future
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Global Futures & Foresight
Tomorrow’s successful insurer
• Built for change.
• Innovative.
• Customer-centric.
• Channel fusion.
• Insight rich.
• Process optimized.
Global Futures & Foresight
If you want to get ahead – you need to look ahead
+44 7932 408901
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‘Challenge to Change’
The Future of Insurance
Series of 3 papers
Available at
www.thegff.com