emerging product owner patterns in large organizations
TRANSCRIPT
AT4 ConcurrentSession11/12/1510:00am
“Emerging Product Owner Patterns in Large Organizations”
Presented by:
Timothy Wise
LeadingAgile
Broughttoyouby:
340CorporateWay,Suite300,OrangePark,FL32073888-268-8770·904-278-0524·[email protected]·www.techwell.com
Timothy Wise LeadingAgile
An enterprise agile coach with LeadingAgile, Tim Wise is a leader specializing in complex agile transformations that involve and impact entire organizations from the C-Suite to the QA analyst. Tim’s passion emerged around the visualization of businesses as interdependent disciplines where sales, marketing, product, and IT all weave together successful stories. He introduces change iteratively to large organizations to align businesses around common goals to impact the lives of people and improve the outcomes of organizations. Sought for his strategy, coaching, and coding abilities, Tim runs the Atlanta Scrum community that hosts a variety of speakers at scrumatlanta.org.
EMERGING PRODUCT OWNER PATTERNS
IN LARGE ORGANIZATIONS
Tim Wise Enterprise Transformation Consultant [email protected] linkedin.com/in/timwise twitter.com/timswise
THE PERFECT PRODUCT OWNER
• Has Domain Knowledge • Is Market Aware • Is Innovative • Focuses On Quality • Has Architecture Knowledge • UX In Blood • Is Accountable and Responsible
HOW AGILE TEAMS WORK
Team
Database
Report
Screen
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
Team
Database
Report
Screen
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
Clarity
Team
Database
Report
Screen
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
Clarity Accountability
Team
Database
Report
Screen
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
User%Story%
Clarity Accountability Measureable Progress
TEAM AGILE AND WHY IT WORKS
There is a person that can answer questions at all times called the product owner. The team controls all of the technical design and implementation they need including releasing to market The team usually has UX on the team. Clarity Accountability Working Tested Software
PRODUCT OWNER IN A SMALL ORGANIZATION
Product(Owner(
Analyst(
Testers(Developers(
ScrumMaster(
THE PROXY PRODUCT OWNER
(PO(Proxies(Customer(
THE PROXY PRODUCT OWNER
(PO(Proxies(Product(Manager(
Product(Owner(Teams:(Key(ObjecAves(
Product%Owner%Team%
Feature%
Agile%Team%
Business%Management%
• Provide%Clarity%through%a%well%defined%Feature%Backlog%
• Hold%Agile%Teams%Accountable%to%make%and%meet%commitments%
• Demonstrate%Measurable1Progress1by%facilitaCng%demonstraCon%of%integrated%features%
• Provide%Cmely%informaCon%for%investment%decisions%
Product(Owner(Team(Roles( Brief(DescripAon(
Product%Manager%(PROD)% Support%the%valuable%soluCon%and%ensure%features%are%ordered%considering%epic%prioriCes;%usually%the%leader%of%the%PO%Team%
SoluCon%Architect%(SA)% Support%the%technically%viable%soluCon;%provide%support%and%guidance%to%Tech%Leads%and%other%technology%personnel%
Release%Manager%(RM)% Support%an%achievable%soluCon%ensuring%demand%is%balanced%with%capacity%and%dependencies;%facilitate%release%planning%and%protect%the%release%plans%
QA%Management%(QA)% Provide%support%and%guidance%for%the%quality%of%the%soluCon;%ensure%quality%is%considered%and%coordinated%early%
Project%Manager%(PM)% Foster%effecCve%collaboraCon%of%the%PO%Team%to%shepherd%Features%through%the%Kanban%and%ensure%effecCve%communicaCon%with%the%porOolio%team;%AKA%Scrum%Master%of%the%PO%Team%
Product%Owner%(PO)% Serves%as%Product%Owner%(Proxy?)%on%a%team;%oRen%a%Business%Analyst%
Product(Owner(Team(Roles(
PORTFOLIO TEAMS
Market Management Strategy Alignment Operational Efficiency
MARKET MANAGEMENT
“ROADMAPS ARE EVIDENCE OF STRATEGY. NOT A LIST OF FEATURES.”
– STEVE JOHNSON
Planning (Roadmapping)
Delivery Operations
PORTFOLIO MANAGEMENT
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Portfolio
Product Owner Team
Planning Responsibilities • 6Q roadmap Development • Technology planning • Roadmap socialization • Product evolution plan • Channel strategy • Define success metrics • Scenario planning • UX “City plan”
Planning
Delivery Operations
PORTFOLIO MANAGEMENT
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Portfolio
Product Owner Team
Delivery Responsibilities • Capacity planning • Funding • Release Strategy • Sequencing • Team capabilities • Technology solutioning • KPI Instrumentation • Epic development
Planning
Delivery Operations
PORTFOLIO MANAGEMENT
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Portfolio
Product Owner Team
Operations Responsibilities • Instrumentation of metrics • Review defect reports • Defect Optimization • Optimization work requests • KPI performance • Systems engineering • Architectural Support Planning
Delivery Operations
PORTFOLIO MANAGEMENT
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Product Owner Team
Portfolio
Product Owner Team
THE ENTERPRISE
Portfolio Portfolio Portfolio Portfolio
EU Business Unit Management • Business Goals • Strategic Alignment • Allocation Approval • Investment Strategy • Cross Business Alignment
ONE SIZE DOES NOT FIT ALL
Pred
icta
bilit
y Adaptability
Pred
icta
bilit
y Adaptability
Emergence
Convergence
Pred
icta
bilit
y Adaptability
Emergence
Convergence
Pred
icta
bilit
y Adaptability
Emergence
Convergence
AE PC
Pred
icta
bilit
y Adaptability
Emergence
Convergence
AE PE PC AC
Pred
icta
bilit
y Adaptability
Emergence
Convergence
AE PE PC AC
Ad-Hoc Quadrant One
• Predictive Emergent
Pred
icta
bilit
y Adaptability
Emergence
Convergence
AE PE PC AC
Ad-Hoc
Traditional
Quadrant Two • Predictive
Convergent
Pred
icta
bilit
y Adaptability
Emergence
Convergence
AE PE PC AC
Ad-Hoc
Traditional Agile
Quadrant Three • Adaptive
Convergent
Pred
icta
bilit
y Adaptability
Emergence
Convergence
AE PE PC AC
Ad-Hoc
Traditional Agile
Lean Startup Quadrant Four • Adaptive
Emergent
INNOVATION
• PDCA Cycles • Lean Startup • The Goal
INNOVATION
• Get it out there • Test your Hypothesis • Find Market Fit
INNOVATION
• Data • Analytics • Product Management
SERVICE, AND COMPONENT TEAMS
SC Team
SC Team
SC Team
SC Team
SC Team
SC Team
PO Team
SC Team
SERVICE, AND COMPONENT TEAMS
SC Team
SC Team
SC Team
SC Team
SC Team
SC Team
PO Team
SC Team
SERVICE, AND COMPONENT TEAMS
SC Team
SC Team
SC Team
SC Team
SC Team
SC Team
PO Team
SC Team
THE SERVICE OWNER Same Rules Apply Except: • Opportunity to provide additional services to
different perspectives in the market. • Capability Maps • Build Services on top of Capabilities • Margins are the currency • Operational Costs are the investment
WHERE ARE WE HEADING? THE GLIMPSE
• Innovation as a capability • “Strategic” Innovation within the Enterprise • Intentionally monitoring product market fit • Intentionally making bets as an organization and
being ok with strategic failure • Still valuing traditional methods of Market Analysis • Data as an Informer and Equal
Launch.