emerging pathways to growth in a digitally networked society
DESCRIPTION
The intersection of business fundamentals and our ever-growing digitally networked society is creating new possibilities and exposing new challenges daily. In this session, we zero in on emerging opportunities, placing a filter over the sound bites, noise, and hype, and discuss roadmaps that can truly amplify the future growth of your customer driven organization.TRANSCRIPT
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Emerging Pathways for Growth in a Digitally Networked SocietyBrian Vellmureinnovantage
http://www.brianvellmure.com@BrianVellmure
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Landscape
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Digitization of Everything
Img Source: Fast Company
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Everything (and everyone) on the planet is becoming
digitally networked
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.com
Social Networks
Wearable Computing 3D Printing
Traditional Social networks here: Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram,
Wanelo, etc.
Emerging and cutting edge social networks here
Brian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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While you are waiting, you can just do it yourself
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Connection and Digitization is
Fueling an explosion in
Data Leading to new frontiers in:
Predictive Analytics Machine Learning
and Cognitive Computing
Processing power is
advancing at exponential
speeds@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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So what does all this stuff have to do
with you and your organization?
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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All of this Tech Innovation
is fueling unprecedented
Institutional Innovation
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Threats and Opportunities
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Every organization is
at risk...
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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...AND simultaneously
has the greatest
capability it’s ever had to pioneer new
ground
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Most things are being re-imagined and re-invented.
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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At the center lies
Democratization of ACCESS
to anything, anyone, from anywhere
Img Source: Nature.org
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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People, Devices, and Entities...
... are all nodes in a network. Friction
around value exchange is being
reduced@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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How do we make sense of a sea of
people, things, and information?
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Brian Vellmure @BrianVellmure http://www.brianvellmure.com
We prefer just a few choices
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
Vast majority of users click
on the first few results
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Smarter algorithms require you to be in the top few results, or be marginalized
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Future Trajectory
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Towards a Better, Faster, More efficient and
effective allocation of resources
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
Exponential Growth of Computing
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Exponential GrowthCurves
Biotechnology
Bioinformatics
Computational Systems
Networks and Sensors
Artificial Intelligence
RoboticsDigital
Manufacturing
Medicine
Nanomaterials
Nanotechnology
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Brian Vellmure @BrianVellmure http://www.brianvellmure.com
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Implications
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Disruptive marketplace
forces are stronger, faster, and
more complex than ever
before.
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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SOURCE: IBM 2012 CEO Study
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Your industry. Your organization.
Your role.
Also at risk:
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Refining existing
strategies is likely not enough
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Emerging Models
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Brian Vellmure @BrianVellmure http://www.brianvellmure.com
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Open Source
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
Hadoop
Android
MySQL
RedHat
Mozilla
SugarCRM
Ubuntu
Heroku
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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5 Focus Items
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@BrianVellmure http://www.brianvellmure.comBrian Vellmure
1. Connect: Join / create network(s) to share, gather and analyze more granular and detailed data
2. Analyze and Learn3. Leverage the World’s Resources: Integrate Virtually
4. Prototype and Ship Rapidly5. Share Contextually6. Measure and Improve: Continually create tighter feedback loops
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Action Items
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Board / Senior LeadershipHow is technology changing societal and industry dynamics?
Assess vulnerabilities and opportunities from adjacent domains and industries
How do we create a differentiated customer experience in a digital world?
How effectively are we leveraging technology to achieve operational goals?
How are we leveraging internal and network capabilities to reach our goals?
Who internally owns the sourcing and deployment of emerging technologies?
How can we speed, automate and operationalize feedback loops?
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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MarketingHow much do we really know about our customers?
What information could be leveraged and consolidated to truly understand our customers better?
How well do we understand the customer journey and the moments of truth contained in them?
How are we leveraging digital channels to provide a chain of access to value?
How are we enabling, empowering, and rewarding advocacy?
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Sales
How are we leveraging digital channels to gather intelligence about our customers and prospects?
How are we leveraging digital channels to differentiate your communication efforts with your customers and prospects?
How are we leveraging analytics and intelligence to prioritize time spent with those most likely to buy?
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Customer Care
How are we leveraging advanced analytics to detect risk of defection, upsell and cross-sell opportunities?
How are we empowering timely and contextual responses to customer needs?
Are we prioritizing a great experience over cost minimization?
@BrianVellmure http://www.brianvellmure.comBrian Vellmure
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Thank you. Let’s Discuss.Brian Vellmureinnovantage
http://www.brianvellmure.com@BrianVellmure