as a mind amplifierThe influence of social media on our changing world

Dr. Cynthia Calongne, The Institute for Advanced Studies

Emerging Media

What is Emerging Media?

Social networks – global, people communicating

Social media – broadcasting ideas using media rich tools that are easy to use and often free: podcasts, videos

Virtual worlds – places to interact & share experiences & 3D content with a sense of presence via your avatar

Technologies: cloud computing, semantic web, mobile computing, accessibility tools, info accountability

Tools: Twitter, YouTube, Facebook, Flickr, & many more!

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William Kamkwamba’s windmill – Ted Talks [1]

At age 14, W. Kamkwamba built a windmillfrom a library book, increasing it to 4 blades

It powers 4 bulbs and 2 radios with 12 watts

Next step: to build a 20-watt irrigation system

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Social Media

Sustainability

Stewart Brand on the 4 environmental heresies [2]

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Bangkok train – co-existing with the marketplace [2]

1) A train approaches

and

2) Travelsthrough the city

3) As the train passes , the marketplace

4) Unfolds over the tracks

5) To resume business

Cities are green

Stewart Brand onTed Talks [2]

Before After

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Social MediaVirtual Worlds & Twitter

The back channel view of a TCC conference 2008 reception in Second Life using two

monitors [3]

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News in China

May 2008 earthquake - Many school buildings collapsed

Buildings not built to code [4]

Twitter and Flickr

The loss of a single child

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The Great Firewall of China – successful censorship of social media [4]

Media is global, social, ubiquitous & cheapMost of the media is no longer produced by professionals [4]

-Twitter, YouTube, Flickr, Facebook

- The influence of social media

Photos and Twitter’s micro bloggingnews broadcast real-time information on the aftermath of China’s earthquakes

June 2, 2009 - China blocked access to Twitter, Flickr, and Hotmail two days before the anniversary of the Tiananmen Square protests

“The tools don’t get socially

interesting until they get technologically boring.”

[4]Consumers become producers

The same tools support them. People listening all over the world

Twitter announced the quake first

During the previous quake, China announced it 3 months

after it happened.

Clay Shirky – How social media can make history

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This is not your grandmother’s internetScene from the GLF tour in Second Life

Researchers and game designers

- Explore the potential

- Imagine breakthrough ideas

- Create transformations

New horizons in game simulationand virtual world research

Blending social media and virtual worlds

Research consortium

Global Learning Forum

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Colorado Technical University students study futuring and innovation in Second Life [6]

Social communitiesin virtual worlds

DiscussionPresenceEngagementExplorationCollaborationContent CreationOwnershipCulture

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Meeting minds - the value of social media, futuring and innovation in a virtual world

Web Science Initiative

Multidisciplinary approach to emerging media Brings together scholars, researchers, scientists, and

professionals from everywhere Focuses on technology, tools, behavior and Web

engineering

For more information, visit: What is the Web Science Initiative

http://webscience.org/

Proposed curriculum and courses offered around the world http://webscience.org/wiki/Curriculum

The Tetherless World & TW Research Constellation http://tw.rpi.edu/wiki/Main_Page http://tw.rpi.edu/launch/

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Emerging Media in Business

1. Business Strategies for Social Media

2. Strategic Use of Virtual Worlds (business use)

1. Virtual Economy and Business

2. Information Accountability and Web Privacy Strategies

1. Leveraging the power of global broadcasting & social networks

2. New horizons for eCommerce, training, meetings, simulation

3. Global economy & marketplace

4. The new face of security with data centralization on the Web

Focus Areas Benefits

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Resources

Teaching using emerging media http://ctusoftware.blogspot.com/

Visual tour of social media & virtual worlds http://www.slideshare.net/lyrlobo/presentations

Animoto videos from CTU classes & research http://ctusoftware.blogspot.com/2009/09/game-simulation-tour-in-second-lif

e.html http://ctusoftware.blogspot.com/2009/09/animoto-video-second-life-summer

-09.html http://ctusoftware.blogspot.com/2009/09/global-learning-forum-event-tour.h

tml http://animoto.com/play/giF9IkshVTXZ3bewYUsXnA?from=player http://animoto.com/play/z2TLLCwEoOt2qonSa5S5Gw?from=player

Questions? Contact Cynthia Calongne on Facebook & at 719-337-1526 (cell); email

calongne@pcisys.net Lyr Lobo in Second Life; Twitter: lyrlobo; Skype: Lyr Lobo; Slideshare: lyrlobo

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The author in Second Life

[1] William Kamkwamba on building a windmill http://www.ted.com/talks/william_kamkwamba_on_building_a_windmill.html

[2] Stewart Brand proclaims 4 environmental ‘heresies’ http://www.ted.com/talks/lang/eng/

stewart_brand_proclaims_4_environmental_heresies.html

1.3 million people around the world – move to town each week!

[3] Cynthia Calongne on Beyond the Backchannel http://www.slideshare.net/lyrlobo/beyond-the-backchannel-by-cynthia-calongne-

presentation

[4] Clay Shirky how social media can make history http://www.ted.com/talks/

clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

[5] Cynthia Calongne on evaluating a Game Simulation Kit in Second Life http://www.slideshare.net/lyrlobo/evaluating-a-game-simulation-kit-in-second-life

[6] Cynthia Calongne on futuring and innovation in a virtual world http://ctusoftware.blogspot.com/2009/09/animoto-video-second-life-summer-09.html

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References