EMERGING LEADERS 2009TEAM A

Lift Every Voice and Read:A Personal Library for Every

Child

The King’s Advocates

SarahEvans

VonzellYeager

LanaAdlawan

Yolanda

Hood

Marissa

Alcorta

HayleyMcEwin

g

AsynchronouslyAsynchronously SynchronouslySynchronously

Working Together Virtually

A MARKETING CAMPAIGN FORTHE CORETTA SCOTT KING BOOK AWARDS

The Project Proposal

To AdultsTo Adults To ChildrenTo Children

Public Service Announcements

Home Library Webpage

Bibliographies for Children and Teens

Thematic Bookmarks

Bibliographies for Children and Teens

Thematic Bookmarks

The Coretta Scott King Book Club

Two-Prong Marketing Approach

Public Service Announcements

February: Black History Month

April: National Library Week

May: Children’s Book Week

June: Summer Reading Programs

September: Back to School

December: Holiday Celebrations

Example:

September: Back to School (Time: 30 seconds)

As your children return to school this month, the American Library Association would like to remind you to request the Coretta Scott King Award books in your schools and at your local library. Through the “Lift Every Voice and Read” campaign, the Coretta Scott King Book Awards seek to foster awareness of children’s literature told and illustrated from the African American perspective.

Remember through the “Lift Every Voice and Read” campaign, all children are given the ability to explore the world and find themselves.

This message was sponsored by the American Library Association.

Home Library Webpage

Suggested URL – www.ala.org/csk/homelibraries

Purposes Inform and persuade why

purchasing these books is important and fun

Assist site visitors in locating and purchasing award books

Offer supportive material related to literacy

Features free and unique greeting cards, postcards, and bookmarks

FrontFront InsideInside

Enjoy thisCoretta Scott

Kingaward book

as yourvery own!

Greeting Card Example

FrontFront BackBack

Postcard Example

Books For Children –Organized by Grade Level

Books For Children –Organized by Grade Level

Books For Teens –Organized by Subject

Books For Teens –Organized by Subject

Pre-K & Kindergarten

1st and 2nd Grade

3rd and 4th Grade

5th and 6th Grade

Contemporary Fiction

Non-fiction &

Biography

Fiction to pair with

Non-fiction selections

in classrooms

Accessible Bibliographies for Various Audiences

Thematic Bookmarks By Month

January: New Beginnings

February: Coretta Scott

King Authors and

Illustrators

March: He-roes / She-roes

April: Artistic Expression

May: Family

June: Sports and Action

Stories

July: New Coretta Scott

King Award-Winning Books

August: Friendship

September: School Stories

October: Telling Stories

November: History

December: Celebrations

Thematic Bookmark Example (May)

The Coretta Scott King Book Club

Participants join virtually or recreate locally

A club website provides supporting materials Downloadable calendar Downloadable stickers Downloadable content

from publishers Book trailers Discussion guides Activities guides Suggestions for building a

personal award book library

Downloadable postcard invitation or evite

Additional Marketing Recommendations

Coretta Scott King Award brochureDownloadable email signature image/logoRSS feeds for the Coretta Scott King

website/blogA section of the website aimed at teachers and

librarians A section of the website aimed at youthVideo book trailers/Coretta Scott King

YouTube channelSharing stories section of the websiteMonthly webcasts with authors