emerging donors and the changing landscape of foreign aid · emerging donors and the changing...

EmergingDonorsandtheChangingLandscapeofForeignAid:

PublicPercep<onsofDevelopmentCoopera<on

RUSSIAREPORT

PaDyA.GrayDepartmentofAnthropology

Na<[email protected]

BACKGROUNDSoviet‐eraaid

 Offeredsocialistmodelofdevelopmenttocompetewithcapitalist

 “Nocolonies”–SovietUnioncouldclaimthemoralhighground,esp.inAfrica

 Strengthsinhealthcareandeduca<on: e.g.HospitalinEthiopia e.g.FriendshipUniversityinMoscow

BACKGROUNDRussiaasaidrecipient

From

Janine

Wed

ell’sCollisionan

dCo

llusion

:The

Strang

eCa

seofW

esternAidto

EasternmEurop

e Dissolu<onofSovietUnionin1991–subsequentlytargetedbymul<pleaidprogrammes–framedbytriumphalrhetoric “Transi<oningeconomy”ratherthan“developingeconomy” Demeaningsubjectposi<on:“WearenotstarvingAfricans!”

BACKGROUNDRussiaas(re)emergingdonor

 Asearlyas1994,Yeltsinissueddecreecrea<nga“RussianAgencyforInterna<onalCoopera<onandDevelopment”–butthisdidnotpanout.

 Ideaforsuchanagencyre‐emergedin2004

 Russia’sPresidencyoftheG8andhos<ngoftheG8SummitinSt.Petersburgin2006(RussianonlymemberofG8thatisnotalsomemberofDAC)

 2007:‘ConceptonRussia’sPar<cipa<oninInterna<onalDevelopmentAssistance’(MinFin,MinistryofForeignAffairs)

ConceptoftheRussianFedera<on’s

par<cipa<oninInterna<onalDevelopmentAssistance

KEYISSUESForRussiaasanaiddonor

 LatentcharacterofRussia’saidprogramme

 Inten<onsdeclaredbutmechanismsnotyetinplace–almostunknownamongRussianpublic

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“Russia,withintheframeworkoftheG8,intendstoexpanditscoopera<oninthesphereofdevelopmentassistance–S.Storchak”



 Ambiguityofexis<ngmechanisms

 “Rossotrudnichestvo”is/isnotRussia’saidagency

hDp://rs.gov.ru/




 “Rossotrudnichestvo”is/isnotRussia’saidagency Aidfunc<onalitydispersedamongseveralministries

 MinistryofFinance MinistryofForeignAffairs MinistryforEmergencySitua<ons MinistryofEconomicDevelopment MinistryofEduca<on&Science MinistryofHealth




 “Rossotrudnichestvo”is/isnotRussia’saidagency Aidfunc<onalitydispersedamongseveralministries

 DAC:Tojoinornottojoin?




 “Pullfactor”ofoutsideagencies

 WorldBank,DFID,Oxfam,USAID–seminars,trainingprogrammes,consul<ng

2011

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Search Russian Federation

Home > Countries > Europe and Central Asia > Russian Federation > News & Events > Events > Strategic

Communication for Russia's Dev...

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Strategic Communication for Russia's Development Aid Program

Begins: Jan 19, 2011 10:00

Ends: Jan 20, 2011 16:00

Permanent URL for this page: http://go.worldbank.org/A7FKXRQTW0

Russia’s relationship with the World Bank has evolved since it

became a member country in 1992—going from a recipient of

large financial support for the economic transition in the early

1990s, knowledge-sharing and fee-based services in the early

2000s, to most recently a donor of multilateral aid, with World

Bank support. Russia’s role as a donor is growing both in IDA—

with a 60% increase in IDA16 from $108 million contribution in

IDA15—and in diverse multilateral partnerships with the Bank

Group in such critical areas as quality of education, infectious

disease control, food and energy security, and others.

Responding to the request of key Russian government agencies

in adapting principles and instruments of strategic communication

for development aid, the World Bank’s Russia country team

organized a workshop on “Strategic Communication for

Russia’s Development Aid Program” as part of a

DFID-supported Russia as a Donor Initiative (RDI) in Moscow on

January 19-20, 2011.

The event engaged all Russian policy making agencies and

communicators of the Russian development aid in a dialogue,

also bringing experts from the World Bank, OECD, USAID,

UNDP, Slovakia as well as local journalists, social media, civil

society, and university professors. Participants discussed

approaches to a proactive communications strategy for the ODA

program, targeting major audiences—inside Russia, in beneficiary

countries, and at the international level.

The workshop discussed best practices of strategic communications by long-established and new donors,

findings of a public opinion survey of Russian population attitudes to development aid, and key priorities

for improved communications in support of Russia’s development assistance. The importance of

domestic support and promotion of the ODA concept at different levels of Russian society was

emphasized in particular, as the public poll revealed that 75 percent of citizens would approve Russia’s

aid to the poorest countries.

The main take-away from the workshop was a conclusion that aid communications should be a special

function, to be based on branding of national aid, improved information and aid data access, and close

collaboration between government aid agencies, journalists, and NGOs.

The workshop discussions, findings of the public poll, and background papers prepared by international

and local experts will contribute to a Strategic Communication Framework paper that will outline an action

plan for the Russian government agencies to help them manage multilateral and bilateral donor activities.

Additional information and background materials may be provided upon request. Please contact

Julia Komagaeva at [email protected]

PRESENTATIONS

Strategic Communications

As Part of the National Aid

Framework - by Andrew

Kircher

Communicating Aid:

Lessons from Eight Donors -

by Christopher Neal

Russia's adult population

views on development aid -

by Sharon Felzer

Russia as a Donor Initiative

Program - by Sharon Felzer

RELATED LINKS

Development

Communication

Photo at Flickr.com

http://web.worldbank.org/WBSITE/EXTERNAL/COUNT... 22/05/2011 00:51

Russian Federation - Strategic Communication for Russ... 1 of 1




 “Pullfactor”ofoutsideagencies WorldBank,DFID,Oxfam,USAID–seminars,trainingprogrammes,consul<ng

 WorldBank/LevadaCentersurveyofpublicofopinionJuly2010

hDp://go.worldbank.org/E4C6ZM1SU0




 “Pullfactor”ofoutsideagencies Modali<esofaid

 Primarilymul<lateral

 Mostsophis<catedinemergencyhumanitarianaid

January2010RussianresponsetoEarthquakeinHai<

RussiancargoplaneassistsintransportofU.S.mobileairtrafficcontroltower

Russiansearch‐and‐rescueteampullsamanfromundertherubleaweekaner





 Primarilymul<lateral

 Mostsophis<catedinemergencyhumanitarianaid

 Priorityareasfoodsecurity&globalhealth Somecon<nui<eswithSoviet‐eraprogrammes





 KeyPartners FormerSovietRepublics,esp.intheEurasianEconomicCommunity(EvrAzES)

hDp://www.evrazes.com/





 KeyPartners FormerSovietRepublics,esp.intheEurasianEconomicCommunity(EvrAzES)

 EurasianDevelopmentBank

hDp://www.eabr.org/





 KeyPartners FormerSovietRepublics,esp.EvrAzES EurasianDevelopmentBank RecentfinancingtoTadzhikistan,Kyrgyzstan,NicaraguaandNauru RecenthumanitarianaidtoHai<,China,Kosovo, Gaza,N.Korea

WHOARETHEPUBLICS?Mostsalientsegmenta<onsoftheRussianpopula<on:

 Moscow/StPetersburgvs.“TheRegions”

 Largeurbancentresvs.towns/villages/ruralareas

 Genera<onal

 Oligarchsvs.‘Siloviki’vs.‘Reformers’(siloviki:fromthewordsila(‘force’),slangtermforcurrentpowerbrokers who

wereformerlyinthemilitaryorsecurityforces)

But:WorldBank/LevadaCentersurveyfoundthatviewsonaiddidnotdependondemographiccategory

MEDIACOVERAGE

 Russiaismedia‐saturated: TelevisionisNo.1sourceofinfo Leadingradiosta<onsextremelypopular• EchoofMoscow• RadioRussia• Mayak

 Prolifera<onofdailyandweeklynewspapers Sophis<catedissues‐orientedmagazines Internetbloggershavecelebritystatus

 Surveyingmedia2005topresenttocapturerun‐upto2006G8SummitinSt.Petersburg

MEDIACOVERAGE2005:Sparsereports–mostlypressreleases

2006:Russia’scancella<onofThirdWorlddebt/Russiapayingitsowndebt;consolida<onofterminology

2007:“Russiaasadonor”increasinglyatheme

2008:Foodcrisisbecomesatheme,butlessaboutgeneralaidtopoorercountries(probableeffectoffinancialcrisis)

2009:Russiademonstratesitsfinancialstabilitybyannouncingassistancetocountriesaffectedbythecrisis.

2010:Russiaannouncesitwillprovidehundredsofmillionsofdollarsinaid,whileDFIDandotheragencieswillstopprovidingtoRussia

2011:Analy<calar<clesratherthanpressreleases;butnoclearsenseofdirec<onforRussia’saidprogramme

STAKEHOLDERS?

 PrivateSector:Not.

 Academicsinuniversi<esandthinktanks:ready,butnosupport

hDp://en.rcicd.org/hse‐iori/

STAKEHOLDERS?

 PrivateSector:Not.

 Academicsinuniversi<esandthinktanks:ready,butnosupport

 NGOs:ready,evensophis<cated,butnorecogni<on

hDp://www.fundeh.org/eng/publica<ons/books/172/

OBSERVATIONS Publicawarenessisverylow IntervieweessaiditdoesnotmakessenseforRussiatoac<velyinformaboutitsac<vi<es

 Tooearly Probablenega<vereac<on Uncharacteris<coftheRussiangovernment

 Therecannotbeaclearmessagewhilethereisnoclearmandateorstrategy–andthereisn’t

 Russiaasarecruiteddonor:‘donorexpansion’?

Thankyou!

Ques<ons/commentsarewelcome

Acknowledgements: Researchassistance/mediaanalysisprovidedbyAnastasiaGulyavina FundingforthisprojectprovidedbyDFIDunderthe“FuturesofAid’ programme FundingforearlierphaseofthisresearchprovidedbytheIrishResearchCouncilforHumaniMesandSocialSciences(IRCHSS)

emerging donors and the changing landscape of foreign aid · emerging donors and the changing...

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